⚡ Email Marketing in Brazil

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Brazil is a South American country with a population of around 217 million people.

According to our research, email marketing platforms are detected on 4.5% of websites from Brazil.

Statistics based on 69K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in Brazil in 2026, based on market share.

The most popular is Mailchimp with an impressive share of 38%, followed by OneSignal with 29.2% and ActiveCampaign with 11.1%.

Mailchimp 38%
OneSignal 29.2%
ActiveCampaign 11.1%
Brevo 3.6%
Klaviyo 2.9%
Mailmunch 2.6%
Substack 2.4%
Icegram Express 1.9%
Builderall 1.7%
MailerLite 1.6%
BDOW! 1.2%
MailOptin 1.1%
Oracle Responsys 1%
Yotpo 1%
Other 0.7%

🚀 Highlights

Here is a list of the top platforms that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.

2. OneSignal ^(-1)
3. ActiveCampaign ^(-5)
4. Brevo ^(-2)
6. Mailmunch ^(-5)
7. Substack ^(-2)
8. Icegram Express ^(-5)
9. Builderall ^(-48)
11. BDOW! ^(-4)
12. MailOptin ^(-12)
13. Oracle Responsys ^(-48)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 44 email marketing platforms used on sites from Brazil, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	38%
2	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	29.2%
3	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	11.1%
4	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	3.6%
5	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	2.9%
6	Mailmunch San Francisco, California, United States A lead generation and email marketing platform that helps businesses capture website visitors through forms, popups, landing pages, and opt-in campaigns. $19.99+/month	2.6%
7	Substack San Francisco, California, United States An online publishing and social platform for writers and journalists that enables creating subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers. Free$$$	2.4%
8	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	1.9%
9	Builderall Miami, Florida, United States An all-in-one marketing platform that allows users to build websites, sales funnels, animated videos, send emails and push notifications, and includes an autoresponder and other applications. $17+/month	1.7%
10	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	1.6%
11	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	1.2%
12	MailOptin Sheridan, Wyoming, United States A WordPress email marketing and lead generation plugin that helps website owners capture subscribers, automate email communications, and grow mailing lists directly from WordPress. Free$99+/year	1.1%
13	Oracle Responsys Austin, Texas, United States A cross-channel campaign management platform.	1%
14	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	1%
15	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.7%
16	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	0.7%
17	LiveIntent New York, United States An email advertising and monetization platform that helps marketers reach audiences through newsletter inventory and enables publishers to generate revenue from email subscriptions. $$$	0.7%
18	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.5%
19	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.5%
20	Metorik Melbourne, Victoria, Australia An analytics, customer segmentation, and email automation platform for WooCommerce and Shopify that provides real-time reporting on orders, customers, products, subscriptions, and store performance. $20+/month	0.4%
21	Beehiiv New York, United States A newsletter platform that allows creators and brands to publish, distribute, and monetize email publications with integrated website hosting and audience management tools. Free$49+/month	0.4%
22	AWeber Chalfont, Pennsylvania, United States An email marketing platform that provides email campaign management, marketing automation, landing pages, and subscriber management tools for businesses and content creators. Free$15+/month	0.3%
23	Mailjet Paris, France A cloud-based email service provider that enables businesses to manage marketing communications and transactional messaging through a unified platform. Free$9+/month	0.3%
24	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	0.2%
25	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.2%

👉 See Also

🌎 Email Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 69,795 websites from Brazil.
We currently track the presence of 64 email marketing platforms across the web.
Of these, 44 were detected on websites from Brazil.
Statistics were last calculated on June 20, 2026.
For more details, see our methodology and disclaimer.