Kit
Kit (formerly ConvertKit) is an email marketing and creator-focused platform that helps creators build and monetize their audiences.
It offers tagging and segmentation of subscribers, landing pages and opt-in forms, a visual automation builder for workflows, and tools for selling digital products, subscriptions, and paid newsletters.
According to our data, Kit is the 10th most popular email marketing platform on the web.
It has 2% of the email marketing market share and is detected on 0.2% of all websites.
It is especially popular in the United States, appearing on 0.3% of all websites in the country.
💸 Pricing
Kit is available in both free and paid versions.
📊 Rankings and Market Share
- Email Marketing
- Rank: 10
- Market share: 2%
- Marketing Automation
- Rank: 7
- Market share: 2.2%
🏆 Kit Awards
- ⭐ 7th most popular in Canada in the Marketing Automation category.
- ⭐ 7th most popular in Canada in the Email Marketing category.
- ⭐ 10th most popular in the United States in the Email Marketing category.
⚡ Sites Using Kit
We have data on 6,422 websites that use the Kit email marketing platform. Here is a list of some of the top ranked ones.
The highest rated site using Kit is recipetineats.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #7,100 | American English | ||
| 2 | #13,082 | American English | ||
| 3 | #14,447 | American English | ||
| 4 | #16,467 | United States | American English | |
| 5 | #16,480 | American English | ||
| 6 | #19,318 | American English | ||
| 7 | #20,006 | American English | ||
| 8 | #20,824 | American English | ||
| 9 | #23,547 | United States | English | |
| 10 | #23,596 | India | American English | |
| 11 | #24,494 | American English | ||
| 12 | #25,242 | United States | American English | |
| 13 | #25,584 | American English | ||
| 14 | #26,564 | American English | ||
| 15 | #27,116 | American English | ||
| 16 | #27,960 | United States | American English | |
| 17 | #28,195 | American English | ||
| 18 | #28,648 | American English | ||
| 19 | #30,139 | English | ||
| 20 | #30,652 | American English |
📈 Usage Statistics
Most of the sites that use Kit:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Blogs/Wiki category.
Most of the sites using Kit are from the United States, the United Kingdom, and Canada.
- United States 54.7%
- United Kingdom 12.4%
- Canada 5.9%
- Australia 3.4%
- Germany 2.6%
- Netherlands 2.2%
- France 1.7%
- India 1.6%
- Poland 1%
- Other 14.5%
Most Kit users speak English.
- English 92.7%
- Spanish 1%
- German 1%
- French 0.8%
- Dutch 0.7%
- Chinese 0.6%
- Polish 0.5%
- Italian 0.4%
- Japanese 0.4%
- Other 1.9%
The Kit email marketing platform is especially popular on .com top-level domains.
- .com 83.4%
- .org 3.1%
- .net 1.9%
- .co 1.2%
- .co.uk 1.1%
- .ca 0.7%
- .com.au 0.7%
- .de 0.6%
- .io 0.6%
- Other 6.7%
The primary market segments for websites utilizing Kit include blogs and wiki, marketing and merchandising, and recreation and hobbies.
- Blogs/Wiki 43.6%
- Marketing/Merchandising 9.7%
- Recreation/Hobbies 6.1%
- Business 6%
- Education/Reference 4.1%
- Restaurants 3.7%
- Real Estate 3.4%
- Travel 2.8%
- Internet Services 2.8%
- Other 17.8%
🕵️ Similar Technologies
These are some of the best Kit alternatives.
🆚 Compare Alternatives
Compare Kit to…
- 🕵️ Similar platforms
- ⭐ Market leaders
- 💡 More alternatives
- 🔎 All options
💬 Frequently Asked Questions
Where is Kit from?
Kit is from Boise, Idaho, United States.
Can I use Kit for free?
Yes, there is a free version with limited functionality.
How much does it cost per month?
Kit is priced from $39 per month for the 1K subscribers plan.
Is there a free trial available?
Yes, you can try Kit for free for 14 days and evaluate whether it fits your needs.
Which country uses Kit the most?
The majority of Kit users are from the United States.
Who uses Kit?
According to our data, Kit is used on thousands of sites, including such established ones as recipetineats.com,
sallysbakingaddiction.com, and
indiehackers.com.
How does Kit compare to the competition?
Kit is a fairly popular email marketing platform, ranking ahead of 57 other email marketing platforms we track.
What are the alternatives to Kit?
Alternatives and possible competitors to Kit may include 
Mailchimp, 
Constant Contact, and 
GetResponse.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,009,087 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.