Mailchimp
Rocket Science Group, Atlanta, Georgia, United StatesMailchimp is a marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.
It offers advanced audience segmentation and behavioral targeting, automated customer-journey workflows such as welcome emails, abandoned cart reminders, and post-purchase follow-ups, and API-based transactional emails with a reported delivery rate of over 99 percent.
According to our data, Mailchimp is the most popular email marketing platform on the web.
It has 42.9% of the email marketing market share and is detected on 3.4% of all websites.
It appears on 7.2% of all websites in the United Kingdom, 6.6% in Canada, and 6.1% in Australia.
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- 👨👩👦👦 Community
Reddit💸 Pricing
Mailchimp is available in both free and paid versions.
📊 Rankings and Market Share
- Email Marketing
- Rank: 1
- Market share: 42.9%
- Marketing Automation
- Rank: 1
- Market share: 47.1%
🏆 Mailchimp Awards
- 🥇 Most popular in the United States in the Email Marketing category.
- 🥇 Most popular in the United States in the Marketing Automation category.
- 🥇 Most popular in the United Kingdom in the Email Marketing category.
- 🥇 Most popular in the United Kingdom in the Marketing Automation category.
- 🥇 Most popular in Canada in the Email Marketing category.
- 🥇 Most popular in Canada in the Marketing Automation category.
- 🥇 Most popular in Australia in the Email Marketing category.
- 🥇 Most popular in Australia in the Marketing Automation category.
- 🥇 Most popular in the Netherlands in the Email Marketing category.
- 🥇 Most popular in the Netherlands in the Marketing Automation category.
⚡ Sites Using Mailchimp
We have data on 136,057 websites that use the Mailchimp email marketing platform. Here is a list of some of the top ranked ones.
The highest rated site using Mailchimp is sapo.pt.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #1,083 | Portugal | Portuguese | |
| 2 |  gumroad.com |
#1,121 | United States | English |
| 3 | #1,226 | Canada | English | |
| 4 | #1,230 | United States | American English | |
| 5 | #1,427 | United States | English | |
| 6 |  brevo.com |
#1,697 | United States | English |
| 7 | #1,713 | Switzerland | German | |
| 8 | #1,800 | United States | English | |
| 9 | #1,804 | United Kingdom | English | |
| 10 | #1,877 | United States | American English | |
| 11 | #1,976 | United States | English | |
| 12 | #1,981 | English | ||
| 13 | #2,216 | Serbia | Serbian | |
| 14 | #2,290 | Canada | American English | |
| 15 | #2,312 | United States | English | |
| 16 | #2,429 | United States | English | |
| 17 | #2,532 | Netherlands | English | |
| 18 | #2,609 | Italy | English | |
| 19 | #2,782 | United States | American English | |
| 20 | mailchimp.com |
#3,104 | United States | English |
📈 Usage Statistics
Most of the sites that use Mailchimp:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Mailchimp are from the United States and the United Kingdom.
- United States 29.2%
- United Kingdom 11.8%
- Canada 4.6%
- Australia 4.6%
- Netherlands 4.1%
- Spain 4%
- Italy 3.9%
- Germany 3.5%
- France 2.9%
- Other 31.4%
Most Mailchimp users speak English, Spanish, or German.
- English 69.8%
- Spanish 4.8%
- German 3.6%
- French 3.5%
- Dutch 3.1%
- Italian 2.9%
- Portuguese 1.5%
- Greek 1%
- Danish 0.9%
- Other 8.9%
The Mailchimp email marketing platform is especially popular on .com and .org top-level domains.
- .com 47.8%
- .org 10.2%
- .co.uk 4.2%
- .com.au 2.6%
- .nl 2.4%
- .it 2%
- .ca 1.9%
- .net 1.8%
- .de 1.7%
- Other 25.4%
The primary market segments for websites utilizing Mailchimp include online shopping, business, and marketing and merchandising.
- Online Shopping 14.5%
- Business 14.2%
- Marketing/Merchandising 11.3%
- Blogs/Wiki 7.7%
- Education/Reference 5.1%
- Entertainment 5%
- Non-Profit/Advocacy/NGO 4.4%
- Travel 4.2%
- Internet Services 2.9%
- Other 30.7%
🕵️ Similar Technologies
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💬 Frequently Asked Questions
What is the company behind Mailchimp?
Mailchimp is owned by The Rocket Science Group LLC, headquartered in Atlanta, Georgia, United States.
Does Mailchimp offer a free plan?
Yes, there is a free version with limited functionality.
How much does it cost per month?
Mailchimp is priced from $13 per month for the Essentials plan.
Is there a free trial available?
Yes, Mailchimp provides a 14-day free trial that allows users to test its full functionality at no cost.
Which country uses Mailchimp the most?
The majority of Mailchimp users are from the United States.
Who uses Mailchimp?
According to our data, Mailchimp is used on thousands of sites, including such established ones as sapo.pt,
gumroad.com, and uwaterloo.ca.
Is Mailchimp used on government websites?
Yes, for example, it is used by wa.gov. In total, we found Mailchimp on 153 government sites in the United States.
Do academic institutions use Mailchimp?
Yes, quite a few! Overall, we know of 179 academic websites in the United States that use Mailchimp.
How does Mailchimp stack up against the competition?
Mailchimp is the most popular email marketing platform on the market, outranking all others.
What are the alternatives to Mailchimp?
Alternatives and possible competitors to Mailchimp may include 
Constant Contact, 
Klaviyo, and 
Omnisend.
👉 See Also
- ✨ Related technologies
- 💼 All technologies from Rocket Science Group
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,044,462 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.