⚡ Email Marketing in the United Kingdom

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our research, email marketing platforms are detected on 12.2% of websites from the United Kingdom.

Statistics based on 160K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in the United Kingdom in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with a substantial 54% share.
It is followed by Klaviyo with 19.1% and MailerLite with 4.2%.

Mailchimp 54%
Klaviyo 19.1%
MailerLite 4.2%
Dotdigital 3.8%
Yotpo 3.4%
Campaign Monitor 2.8%
Brevo 2.6%
OneSignal 2.6%
ActiveCampaign 1.9%
Substack 1.6%
Mailmunch 1.4%
Kit 1.4%
Constant Contact 1.3%
Flodesk 1.1%
Attentive 1%

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🚀 Highlights

Here is a list of the top platforms that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

3. MailerLite ^(-2)
4. Dotdigital ^(-13)
5. Yotpo ^(-2)
6. Campaign Monitor ^(-10)
18. Spotler ^(-14)
20. Metorik ^(-5)
21. govDelivery ^(-13)
22. LiveIntent ^(-1)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 58 email marketing platforms used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	54%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	19.1%
3	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	4.2%
4	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	3.8%
5	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	3.4%
6	Campaign Monitor Nashville, Tennessee, United States An email marketing platform that combines drag-and-drop simplicity with professional-grade data analytics. $12+/month	2.8%
7	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	2.6%
8	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	2.6%
9	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	1.9%
10	Substack San Francisco, California, United States An online publishing and social platform for writers and journalists that enables creating subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers. Free$$$	1.6%
11	Mailmunch San Francisco, California, United States A suite of email marketing tools designed to capture leads from your website and convert them into customers. $19.99+/month	1.4%
12	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	1.4%
13	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	1.3%
14	Flodesk San Francisco, California, United States An email marketing platform with a design-first approach and powerful automation. Free$25+/month	1.1%
15	Attentive New York, United States An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns. $4,000+/year	1%
16	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	1%
17	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	0.9%
18	Spotler The Hague, Netherlands A marketing and customer engagement platform specializing in email marketing and marketing automation. £300+/month	0.8%
19	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.8%
20	Metorik Melbourne, Victoria, Australia A powerful real-time dashboard with custom reporting, segmentation and email automation for WooCommerce and Shopify. $20+/month	0.8%
21	govDelivery Denver, Colorado, United States A digital communications platform for government that provides email, campaigns, SMS, and social media channels all in one solution. $$$	0.7%
22	LiveIntent New York, United States An email marketing platform that provides premium publisher inventory, people-based targeting and campaign measurement for marketers, and newsletter monetization for publishers. $$$	0.6%
23	Mailjet Paris, France A cloud-based, all-in-one email service provider that allows you to send both transactional and marketing email campaigns. Free$17+/month	0.5%
24	AWeber Chalfont, Pennsylvania, United States An email marketing, automation and landing page software. Free$15+/month	0.5%
25	MailOptin Sheridan, Wyoming, United States A WordPress plugin designed to help users create eye-catching lead capture or opt-in forms, send automated emails, and increase subscribers. Free$99+/year	0.5%

👉 See Also

🌎 Email Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 160,968 websites from the United Kingdom.
We currently track the presence of 64 email marketing platforms across the web.
Of these, 58 were detected on websites from the United Kingdom.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.