Substack
Substack, San Francisco, California, United StatesSubstack is an online publishing and social platform for writers and journalists that enables creating subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers.
It combines email newsletter distribution with a web-based archive, provides built-in payment processing and audience analytics, and includes social features such as recommendations, comments, and a Notes feed for short-form posts and discovery.
According to our data, Substack ranks 29th among the social media platforms we track.
It has 0.3% of the social media market share and is detected on 0.1% of all websites.
- 🏠 Website
- 👨👩👦👦 Community
Reddit💸 Pricing
Substack is available in both free and paid versions.
📊 Rankings and Market Share
- Social Media
- Rank: 29
- Market share: 0.3%
- Subscriptions
- Rank: 4
- Market share: 7.6%
- Email Marketing
- Rank: 9
- Market share: 2%
🏆 Substack Awards
- 🥉 Third most popular in Italy in the Subscriptions category.
- ⭐ 4th most popular in the United States in the Subscriptions category.
- ⭐ 4th most popular in Canada in the Subscriptions category.
- ⭐ 4th most popular in France in the Subscriptions category.
- ⭐ 4th most popular in Spain in the Subscriptions category.
- ⭐ 4th most popular in the Netherlands in the Subscriptions category.
- ⭐ 4th most popular in Brazil in the Subscriptions category.
- ⭐ 4th most popular in India in the Subscriptions category.
- ⭐ 4th most popular in Japan in the Subscriptions category.
- ⭐ 7th most popular in the United States in the Email Marketing category.
⚡ Sites Using Substack
We have data on 5,140 websites that use the Substack social media platform. Here is a list of some of the top ranked ones.
The highest rated site using Substack is investing.com.
| # | Website | 🔗 | Rank | Country | Language |
|---|---|---|---|---|---|
| 1 | olivermarketintelligence | #292 | English | ||
| 2 | theconversationus | #367 | United States | English | |
| 3 |  podcasts.apple.com |
api | United States | American English | |
| 4 | marcstein | #1,382 | United States | American English | |
| 5 | sciencedaily | #1,582 | English | ||
| 6 | #2,201 | American English | |||
| 7 | xataka | #2,497 | Spain | Spanish | |
| 8 | tobystanding | #2,652 | American English | ||
| 9 | lajornadainternacional | #2,682 | Mexico | Spanish | |
| 10 | dagospia | #3,030 | Italy | Italian | |
| 11 | orzobimbo | #3,035 | American English | ||
| 12 | quoththeraven | #3,404 | English | ||
| 13 |  tilda.cc |
wondertools | #5,959 | United Arab Emirates | English |
| 14 | #6,409 | American English | |||
| 15 | johto | #6,877 | American English | ||
| 16 | ortile | #7,298 | American English | ||
| 17 | alexberenson | #7,321 | English | ||
| 18 | kalilinux | #8,427 | American English | ||
| 19 | fastmaster | #8,547 | United States | English | |
| 20 | axautikgroupllc | #9,844 | United States | American English |
📈 Usage Statistics
Most of the sites that use Substack:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Blogs/Wiki category.
Most of the sites using Substack are from the United States and the United Kingdom.
- United States 51.3%
- United Kingdom 10.3%
- Canada 3.9%
- Italy 3.8%
- France 3.4%
- Spain 2.7%
- Germany 2.6%
- Netherlands 2.4%
- Brazil 2.4%
- Other 17.2%
Most Substack users speak English or Spanish.
- English 86.5%
- Spanish 3.1%
- Italian 2.4%
- Portuguese 1.7%
- French 1.6%
- German 0.6%
- Dutch 0.5%
- Chinese 0.5%
- Japanese 0.4%
- Other 2.7%
The Substack social media platform is especially popular on .com and .org top-level domains.
- .com 62.9%
- .org 9.8%
- .net 4%
- .co.uk 1.7%
- .it 1.7%
- .co 1.3%
- .io 1.1%
- .ca 1%
- .com.br 0.8%
- Other 15.7%
The primary market segments for websites utilizing Substack include blogs and wiki, business, and entertainment.
- Blogs/Wiki 27.6%
- Business 8.6%
- Entertainment 7.7%
- Marketing/Merchandising 7.1%
- Education/Reference 5.5%
- General News 5.3%
- Politics/Opinion 4%
- Sports 3.8%
- Online Shopping 2.4%
- Other 28%
🕵️ Similar Technologies
These are some of the best Substack alternatives.
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LiveIntent💬 Frequently Asked Questions
What is the company behind Substack?
Substack is owned by Substack Inc., headquartered in San Francisco, California, United States.
Can I use Substack for free?
Yes, there is a free version with limited functionality.
Which country uses Substack the most?
The majority of Substack users are from the United States.
Who uses Substack?
According to our data, Substack is used on thousands of sites, including investing.com,
theconversation.com, and
podcasts.apple.com.
Do academic institutions use Substack?
Yes. Overall, we know of 2 academic websites in the United States that use Substack.
How does Substack compare to the competition?
Substack is a moderately popular social media platform, ranking ahead of 58 other social media platforms we track.
👉 See Also
- ✨ Related technologies
- 💼 All technologies from Substack
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,531,795 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.