⚡ Email Marketing

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Email marketing software provides the tools needed to manage contact lists, design and send both marketing and transactional emails, segment audiences, automate message delivery based on user behavior, ensure regulatory compliance, and measure performance through delivery and engagement metrics.

According to our research, email marketing platforms are detected on 7.5% of all websites.
90% of these sites use only one email marketing platform, 8.7% use two, and 1.3% use three or more of them.

Statistics based on 3.5M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading email marketing platforms in 2026, based on market share.

The most popular is Mailchimp with an impressive share of 44.1%, followed by Klaviyo with 17.4% and OneSignal with 6.1%.

Mailchimp 44.1%
Klaviyo 17.4%
OneSignal 6.1%
Constant Contact 4.7%
MailerLite 3.9%
Brevo 3.5%
Yotpo 3.5%
ActiveCampaign 3%
Substack 2%
Kit 1.9%
Mailmunch 1.7%
Attentive 1.5%
Icegram Express 1.4%
Flodesk 1.4%
Other 3.9%

You can also drill down by country:

🚀 Country Highlights

Here is a list of platforms that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

OneSignal is #1 in Turkey ^(-2)
MailerLite is #1 in Poland ^(-4)
Brevo is #2 in France ^(-4)
Constant Contact is #3 in the United States ^(-1)
Yotpo is #3 in Australia ^(-4)
ActiveCampaign is #3 in the Netherlands ^(-5)
CleverReach is #3 in Germany ^(-19)
Icegram Express is #4 in India ^(-9)
Dotdigital is #4 in the United Kingdom ^(-13)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 64 email marketing platforms we detect, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	44.1%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	17.4%
3	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	6.1%
4	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	4.7%
5	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	3.9%
6	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	3.5%
7	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	3.5%
8	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	3%
9	Substack San Francisco, California, United States An online publishing and social platform for writers and journalists that enables creating subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers. Free$$$	2%
10	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	1.9%
11	Mailmunch San Francisco, California, United States A lead generation and email marketing platform that helps businesses capture website visitors through forms, popups, landing pages, and opt-in campaigns. $19.99+/month	1.7%
12	Attentive New York, United States An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns. $4,000+/year	1.5%
13	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	1.4%
14	Flodesk San Francisco, California, United States An email marketing platform with a design-first approach and powerful automation. Free$25+/month	1.4%
15	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	1.3%
16	Campaign Monitor Nashville, Tennessee, United States An email marketing platform that helps businesses create, automate, and optimize email campaigns through a visual campaign builder and customer journey tools. $13+/month	1.1%
17	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1%
18	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	1%
19	Mailjet Paris, France A cloud-based email service provider that enables businesses to manage marketing communications and transactional messaging through a unified platform. Free$9+/month	0.9%
20	AWeber Chalfont, Pennsylvania, United States An email marketing platform that provides email campaign management, marketing automation, landing pages, and subscriber management tools for businesses and content creators. Free$15+/month	0.8%
21	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.7%
22	CleverReach Rastede, Lower Saxony, Germany An email marketing software that helps users create and send professional, GDPR-compliant newsletters. Free€15+/month	0.7%
23	LiveIntent New York, United States An email advertising and monetization platform that helps marketers reach audiences through newsletter inventory and enables publishers to generate revenue from email subscriptions. $$$	0.7%
24	MailOptin Sheridan, Wyoming, United States A WordPress email marketing and lead generation plugin that helps website owners capture subscribers, automate email communications, and grow mailing lists directly from WordPress. Free$99+/year	0.6%
25	Metorik Melbourne, Victoria, Australia An analytics, customer segmentation, and email automation platform for WooCommerce and Shopify that provides real-time reporting on orders, customers, products, subscriptions, and store performance. $20+/month	0.6%

👉 See Also

Email marketing
👨‍👩‍👦‍👦 Community
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🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,531,826 websites.
We currently track the presence of 64 email marketing platforms across the web.
Statistics were last calculated on June 21, 2026.
For more details, see our methodology and disclaimer.