⚡ Email Marketing in Russia

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Russia is a Eurasian country with a population of around 144 million people.

According to our research, email marketing platforms are detected on 2.6% of websites from Russia.

Statistics based on 100K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in Russia in 2026, based on market share.

The most popular is Mindbox with a share of 21.2%, followed by SendPulse with 16.6% and Unisender with 16.4%.

🚀 Highlights

Here is a list of the top platforms that are more popular in Russia than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 33 email marketing platforms used on sites from Russia, ranked by their market share.

RankNameMarket share
1
Mindbox
Almaty, Kazakhstan

A marketing automation platform that collects, analyzes and manages customer data from multiple sources to improve marketing effectiveness and increase revenue.

180,000 RUB+/month
2
SendPulse
New York, United States

A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications.

Free$15+/month
3
Unisender
Moscow, Russia

A Russian platform that specializes in email and SMS marketing.

Free960 RUB+/month
4
Mailchimp
Atlanta, Georgia, United States

A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

Free$13+/month
5
OneSignal
San Mateo, California, United States

An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile.

Free$19+/month
6
Sendsay
Moscow, Russia

A Russian marketing automation platform that specializes in email, SMS, and push notifications.

Free920 RUB+/month
7
Convead
San Francisco, California, United States

A cloud marketing platform that analyzes customer behavior, reveals sales bottlenecks, and provides recommendations to increase conversions.

$25+/month
8
Icegram Express
Covina, California, United States

A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce.

FreeOpen source$129+/year
9
MailerLite
San Francisco, California, United States

An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns.

Free$10+/month
10
GetResponse
Gdansk, Poland

A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications.

$19+/month
11
Mailmunch
San Francisco, California, United States

A lead generation and email marketing platform that helps businesses capture website visitors through forms, popups, landing pages, and opt-in campaigns.

$19.99+/month
12
BDOW!
Chandler, Arizona, United States

A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets.

Free$15+/month
13
Substack
San Francisco, California, United States

An online publishing and social platform that enables writers and journalists to create subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers.

Free$$$
14
Pushwoosh
Kensington, Maryland, United States

An all-in-one messaging platform with push notifications, in-app messages, emails, SMS, geo-targeting, and scheduling.

Free$3+/month
15
Brevo
Paris, France

A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.

Free$9+/month
16
Klaviyo
Boston, Massachusetts, United States

A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

Free$45+/month
17
MailOptin
Sheridan, Wyoming, United States

A WordPress email marketing and lead generation plugin that helps website owners capture subscribers, automate email communications, and grow mailing lists directly from WordPress.

Free$99+/year
18
ActiveCampaign
Chicago, Illinois, United States

An email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

$15+/month
19
Flodesk
San Francisco, California, United States

An email marketing platform with a design-first approach and powerful automation.

Free$25+/month
20
LiveIntent
New York, United States

An email advertising and monetization platform that helps marketers reach audiences through newsletter inventory and enables publishers to generate revenue from email subscriptions.

$$$
21
Constant Contact
Waltham, Massachusetts, United States

A digital marketing platform that handles email campaigns, SMS, social media, and event marketing.

$12+/month
22
CleverReach
Rastede, Lower Saxony, Germany

An email marketing software that helps users create and send professional, GDPR-compliant newsletters.

Free€15+/month
23
Kit
Boise, Idaho, United States

An email marketing and creator-focused platform that helps creators build and monetize their audiences.

Free$39+/month
24
Yotpo
New York, United States

A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite.

Free$15+/month
25
Lemon Squeezy
Salt Lake City, Utah, United States

An all-in-one platform for running SaaS and digital product businesses, now owned by Stripe, that provides payments, subscriptions, and merchant-of-record services.

Free$$$

👉 See Also

🗃️ About This Data