⚡ Email Marketing in Russia

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Russia is a Eurasian country with a population of around 144 million people.

According to our research, email marketing platforms are detected on 2.6% of websites from Russia.

Statistics based on 109K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in Russia in 2026, based on market share.

The most popular is Mindbox with a share of 21.5%, followed by Unisender with 17.7% and SendPulse with 14.6%.

Mindbox 21.5%
Unisender 17.7%
SendPulse 14.6%
Mailchimp 14.2%
OneSignal 9.6%
Sendsay 8.1%
Convead 5.4%
Icegram Express 3.3%
MailerLite 2.4%
GetSiteControl 1.7%
GetResponse 1.6%
Brevo 1.1%
Mailmunch 0.9%
BDOW! 0.7%
Substack 0.6%

🚀 Highlights

Here is a list of the top platforms that are more popular in Russia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Mindbox ^(-35)
2. Unisender ^(-38)
3. SendPulse ^(-28)
6. Sendsay ^(-42)
7. Convead ^(-48)
8. Icegram Express ^(-6)
10. GetSiteControl ^(-10)
11. GetResponse ^(-10)
14. BDOW! ^(-2)
16. Pushwoosh ^(-42)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 34 email marketing platforms used on sites from Russia, ranked by their market share.

Rank	Name	Market share
1	Mindbox Moscow, Russia A marketing automation platform that collects, analyzes and manages customer data from multiple sources to improve marketing effectiveness and increase revenue. 150,000 RUB+/month	21.5%
2	Unisender Moscow, Russia A Russian platform that specializes in email and SMS marketing. Free960 RUB+/month	17.7%
3	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	14.6%
4	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	14.2%
5	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	9.6%
6	Sendsay Moscow, Russia A Russian marketing automation platform that specializes in email, SMS, and push notifications. Free920 RUB+/month	8.1%
7	Convead San Francisco, California, United States A cloud marketing platform that analyzes customer behavior, reveals sales bottlenecks, and provides recommendations to increase conversions. $25+/month	5.4%
8	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	3.3%
9	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	2.4%
10	GetSiteControl Nicosia, Cyprus A conversion optimization platform for online stores that combines popup and form building with email marketing tools. Free$19+/month	1.7%
11	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	1.6%
12	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	1.1%
13	Mailmunch San Francisco, California, United States A lead generation and email marketing platform that helps businesses capture website visitors through forms, popups, landing pages, and opt-in campaigns. $19.99+/month	0.9%
14	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	0.7%
15	Substack San Francisco, California, United States An online publishing and social platform that enables writers and journalists to create subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers. Free$$$	0.6%
16	Pushwoosh Kensington, Maryland, United States An all-in-one messaging platform with push notifications, in-app messages, emails, SMS, geo-targeting, and scheduling. Free$3+/month	0.4%
17	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	0.3%
18	MailOptin Sheridan, Wyoming, United States A WordPress email marketing and lead generation plugin that helps website owners capture subscribers, automate email communications, and grow mailing lists directly from WordPress. Free$99+/year	0.2%
19	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.2%
20	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	0.1%
21	Flodesk San Francisco, California, United States An email marketing platform with a design-first approach and powerful automation. Free$25+/month	0.1%
22	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	0.1%
23	LiveIntent New York, United States An email advertising and monetization platform that helps marketers reach audiences through newsletter inventory and enables publishers to generate revenue from email subscriptions. $$$	0.1%
24	Metorik Melbourne, Victoria, Australia An analytics, customer segmentation, and email automation platform for WooCommerce and Shopify that provides real-time reporting on orders, customers, products, subscriptions, and store performance. $20+/month	0.1%
25	CleverReach Rastede, Lower Saxony, Germany An email marketing software that helps users create and send professional, GDPR-compliant newsletters. Free€15+/month	0.07%

👉 See Also

🌎 Email Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 109,983 websites from Russia.
We currently track the presence of 65 email marketing platforms across the web.
Of these, 34 were detected on websites from Russia.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.