Klaviyo
Klaviyo, Boston, Massachusetts, United StatesKlaviyo is a marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.
It provides real-time customer profiles with behavioral and purchase history, advanced segmentation based on hundreds of data points, and built-in AI for automated multi-channel flows, content generation, and predictive analytics such as next purchase date, churn risk, and lifetime value.
According to our data, Klaviyo is the second most popular marketing automation platform on the web.
It has 21.4% of the marketing automation market share and is present on 1.5% of all websites.
It appears on 4.7% of all websites in Australia, 4.7% in Denmark, and 3.7% in the United States.
- 🏠 Website
- 👨👩👦👦 Community
Reddit💸 Pricing
Klaviyo is available in both free and paid versions.
(15K emails) $45+/month
(5K emails + 100 SMS credits) $20+/month
(75+ AI conversations) $50+/month
📊 Rankings and Market Share
- Marketing Automation
- Rank: 2
- Market share: 21.4%
- CDP
- Rank: 1
- Market share: 43.4%
- Email Marketing
- Rank: 2
- Market share: 19.5%
- Push Notifications
- Rank: 1
- Market share: 47.7%
🏆 Klaviyo Awards
- 🥇 Most popular in the United States in the Push Notifications category.
- 🥇 Most popular in the United States in the CDP category.
- 🥇 Most popular in the United Kingdom in the Push Notifications category.
- 🥇 Most popular in the United Kingdom in the CDP category.
- 🥇 Most popular in Australia in the CDP category.
- 🥇 Most popular in Australia in the Push Notifications category.
- 🥇 Most popular in Canada in the Push Notifications category.
- 🥇 Most popular in Canada in the CDP category.
- 🥇 Most popular in Germany in the Push Notifications category.
- 🥇 Most popular in Germany in the CDP category.
⚡ Sites Using Klaviyo
We have data on 61,783 websites that use the Klaviyo marketing automation platform. Here is a list of some of the top ranked ones.
The highest rated site using Klaviyo is klaviyo.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | klaviyo.com |
#2,428 | United States | American English |
| 2 | #2,787 | United States | American English | |
| 3 | #3,026 | United States | English | |
| 4 | #3,637 | English | ||
| 5 | #3,661 | Spain | English | |
| 6 | #3,999 | American English | ||
| 7 | #5,256 | United States | English | |
| 8 | #6,083 | China | English | |
| 9 | #6,253 | United States | English | |
| 10 | #6,311 | Australia | English | |
| 11 | #6,397 | Ireland | English | |
| 12 | #6,690 | Germany | English | |
| 13 | #7,601 | United States | American English | |
| 14 | #7,690 | English | ||
| 15 | #7,733 | China | English | |
| 16 | #7,739 | Germany | English | |
| 17 | #7,814 | English | ||
| 18 | #8,247 | United States | American English | |
| 19 | #8,927 | Spain | Spanish | |
| 20 | #9,039 | United States | English |
📈 Usage Statistics
Most of the sites that use Klaviyo:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Klaviyo are from the United States, the United Kingdom, and Australia.
- United States 45.1%
- United Kingdom 11.6%
- Australia 7.4%
- Canada 4.2%
- Germany 4%
- France 2.9%
- Netherlands 2.7%
- Denmark 2.3%
- Spain 2%
- Other 17.8%
Most Klaviyo users speak English or German.
- English 81.2%
- German 3.7%
- French 2.8%
- Spanish 2.8%
- Dutch 1.6%
- Danish 1.5%
- Italian 1.2%
- Japanese 0.7%
- Swedish 0.5%
- Other 4%
The Klaviyo marketing automation platform is especially popular on .com top-level domains.
- .com 67.6%
- .co.uk 4.8%
- .com.au 4.6%
- .de 2.3%
- .co 1.4%
- .ca 1.4%
- .dk 1.4%
- .nl 1.2%
- .fr 1%
- Other 14.3%
The primary market segments for websites utilizing Klaviyo include online shopping, fashion and beauty, and marketing and merchandising.
- Online Shopping 45%
- Fashion/Beauty 14%
- Marketing/Merchandising 12.2%
- Business 6.8%
- Sports 2.6%
- Health 2.3%
- Alcohol 1.7%
- Entertainment 1.5%
- Blogs/Wiki 1.5%
- Other 12.4%
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💬 Frequently Asked Questions
What is the company behind Klaviyo?
Klaviyo is owned by Klaviyo, Inc., headquartered in Boston, Massachusetts, United States.
Does Klaviyo offer a free plan?
Yes, there is a free version with limited functionality.
How much does it cost per month?
Klaviyo is priced from $45 per month for the Email plan.
Which country uses Klaviyo the most?
The majority of Klaviyo users are from the United States.
Who uses Klaviyo?
According to our data, Klaviyo is used on thousands of sites, including such established ones as patagonia.com,
atlasobscura.com, and
goldprice.org.
Do academic institutions use Klaviyo?
Yes. In total, we know of 9 academic websites in the United States that use Klaviyo.
How does Klaviyo stack up against the competition?
Klaviyo is one of the most popular marketing automation platforms, second only to 
Mailchimp.
What are the alternatives to Klaviyo?
Alternatives and possible competitors to Klaviyo may include 
Omnisend, Mailchimp, and 
Constant Contact.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,044,462 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.