🆚 Klaviyo vs. Salesforce Marketing Cloud
- 📈 Klaviyo is five times more popular than Salesforce Marketing Cloud.
- 🌎 Klaviyo is more popular in the United States, the United Kingdom, and Australia.
- 🌍 Salesforce Marketing Cloud is more popular in Japan, Argentina, and Korea.
Klaviyo
Salesforce Marketing CloudType
About
Klaviyo is a marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.
It provides real-time customer profiles with behavioral and purchase history, advanced segmentation based on hundreds of data points, and built-in AI for automated multi-channel flows, content generation, and predictive analytics such as next purchase date, churn risk, and lifetime value.
Salesforce Marketing Cloud is a cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.
It provides real-time journey orchestration and personalization, cross-channel campaign automation, customer data unification and segmentation via a central platform, AI-driven optimization and predictive scoring, mobile and SMS messaging, and tools for loyalty and audience activation.
Headquarters
Pricing
(15K emails)$45+/month
(5K emails + 100 SMS credits)$20+/month
(75+ AI conversations)$50+/month
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in the United States in the CDP category.
- 🥇 Most popular in the United States in the Push Notifications category.
- 🥇 Most popular in the United Kingdom in the CDP category.
- 🥇 Most popular in the United Kingdom in the Push Notifications category.
- 🥇 Most popular in Australia in the Push Notifications category.
- 🥇 Most popular in Japan in the Push Notifications category.
- 🥇 Most popular in Japan in the Marketing Automation category.
- 🥇 Most popular in Japan in the Personalization category.
- 🥇 Most popular in Japan in the CDP category.
- 🥈 Second most popular in the United Kingdom in the Push Notifications category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Omnisend
WebEngage
Marketo Engage
Wunderkind🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.