⚡ Push Notifications in Japan

Push notifications are brief, targeted messages sent directly to a user's device from an application or website. Push notification platforms provide the infrastructure to create, send, and manage such notifications across various operating systems and browsers.

Japan is an East Asian country with a population of around 125 million people.

According to our data, push notification platforms are detected on 1% of websites from Japan.

Statistics based on 162K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top push notification platforms in Japan in 2026, based on market share.

The most popular is Salesforce Marketing Cloud with an impressive share of 43.4%, followed by Baidu Cloud Push with 20.2% and Klaviyo with 18.9%.

Salesforce Marketing Cloud 43.4%
Baidu Cloud Push 20.2%
Klaviyo 18.9%
OneSignal 9.8%
Omnisend 3.6%
Firebase Cloud Messaging 3.1%
Gravitec 0.2%
Webpushr 0.2%
PushOwl 0.2%
VWO Engage 0.2%
PubNub 0.2%
Pusher 0.2%
Batch 0.1%
MoEngage 0.1%
Pushwoosh 0.06%

🚀 Highlights

Here is a list of the top platforms that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Salesforce Marketing Cloud ^(-3)
7. Gravitec ^(-7)
8. Webpushr ^(-1)
9. PushOwl ^(-2)
10. VWO Engage ^(-7)
11. PubNub ^(-8)
13. Batch ^(-14)
14. MoEngage ^(-2)
15. Pushwoosh ^(-11)
16. Customer.io ^(-2)

✨ Best Push Notification Platforms

Below is a more detailed list of 20 push notification platforms used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	43.4%
2	Baidu Cloud Push Beijing, China A cloud-based service from China that enables developers to send push notifications to mobile devices. Free	20.2%
3	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	18.9%
4	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	9.8%
5	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	3.6%
6	Firebase Cloud Messaging Mountain View, California, United States A cross-platform messaging service that lets developers send push notifications or data messages to users on Android, iOS, and web apps at no cost. Free	3.1%
7	Gravitec Warsaw, Poland An automated system for creating and delivering web push notifications. Free$24+/month	0.2%
8	Webpushr San Jose, California, United States A web push notification platform that enables websites to send browser-based push notifications to their users. Free$29+/month	0.2%
9	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	0.2%
10	VWO Engage Delhi, India Helps users find conversion leaks, understand visitor behavior, conduct surveys, run experiments, and engage with visitors. $99+/month	0.2%
11	PubNub San Francisco, California, United States A fully managed, globally distributed real-time communication platform that provides APIs for developers to build real-time web, mobile, and IoT apps. Free$98+/month	0.2%
12	Pusher London, United Kingdom A platform that allows developers to build applications with different real-time needs such as push notifications and pub/sub messaging. Free$29+/month	0.2%
13	Batch Paris, France A customer engagement platform that enables organizations to collect and activate customer data to automate personalized marketing campaigns across multiple channels. Free€1,000+/month	0.1%
14	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	0.1%
15	Pushwoosh Kensington, Maryland, United States An all-in-one messaging platform with push notifications, in-app messages, emails, SMS, geo-targeting, and scheduling. Free$3+/month	0.06%
16	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.06%
17	iZooto Noida, Uttar Pradesh, India A user engagement and retention platform that enables marketers to send personalized browser push notifications. Free$85+/month	0.06%
18	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.06%
19	Subscribers La Jolla, California, United States A marketing and ad network that allows businesses to send web push notifications and website owners to monetize their traffic. Free$19+/month	0.06%
20	PushAlert Jaipur, India A user engagement, retention, and marketing automation platform that allows customers to send real-time notifications to their website users on mobile and desktop. Free$12+/month	0.06%

👉 See Also

🌎 Push Notifications in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 162,380 websites from Japan.
We currently track the presence of 36 push notification platforms across the web.
Of these, 20 were detected on websites from Japan.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.