⚡ Push Notifications

Push notifications are brief, targeted messages sent directly to a user's device from an application or website. Push notification platforms provide the infrastructure to create, send, and manage such notifications across various operating systems and browsers.

These platforms also typically include audience segmentation, scheduling, automation, analytics, and support for multiple communication channels.

According to our data, push notification platforms are detected on 3.1% of all websites.
97% of these sites use only one push notification platform, 2.9% use two, and 0.1% use three or more of them.

Statistics based on 3.8M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading push notification platforms in 2026, based on market share.

The most popular is Klaviyo, which dominates the market with an overwhelming 50.8% share.
It is followed by OneSignal with 13.7% and Salesforce Marketing Cloud with 7.6%.

Klaviyo 50.8%
OneSignal 13.7%
Salesforce Marketing Cloud 7.6%
Baidu Cloud Push 7.5%
WonderPush 4.9%
Omnisend 3.6%
Firebase Cloud Messaging 3%
Pusher 1.8%
Wisepops 1.4%
Webpushr 1.2%
SendPulse 0.9%
PushOwl 0.9%
Pushly 0.7%
iZooto 0.6%
Other 1.5%

You can also drill down by country:

🚀 Country Highlights

Here is a list of platforms that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Baidu Cloud Push is #1 in China ^(-3)
OneSignal is #1 in India ^(-1)
Salesforce Marketing Cloud is #1 in Japan ^(-2)
SendPulse is #1 in Russia ^(-10)
Omnisend is #1 in Lithuania ^(-5)
WonderPush is #2 in France ^(-3)
Firebase Cloud Messaging is #2 in Brazil ^(-5)
Pusher is #4 in the Netherlands ^(-4)
Wisepops is #5 in the United States ^(-4)

✨ Best Push Notification Platforms

Below is a more detailed list of the top 25 of the 37 push notification platforms we detect, ranked by their market share.

Rank	Name	Market share
1	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	50.8%
2	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	13.7%
3	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	7.6%
4	Baidu Cloud Push Beijing, China A cloud-based service from China that enables developers to send push notifications to mobile devices. Free	7.5%
5	WonderPush Paris, France A push notifications platform for web and mobile that offers fast delivery, GDPR compliance and full-featured messaging starting at €1 per month. €1+/month	4.9%
6	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	3.6%
7	Firebase Cloud Messaging Mountain View, California, United States A cross-platform messaging service that lets developers send push notifications or data messages to users on Android, iOS, and web apps at no cost. Free	3%
8	Pusher London, United Kingdom A platform that allows developers to build applications with different real-time needs such as push notifications and pub/sub messaging. Free$29+/month	1.8%
9	Wisepops Paris, France A lead generation and onsite marketing platform for e-commerce stores that provides popups, web push notifications, and AI-powered product recommendations. €49+/month	1.4%
10	Webpushr San Jose, California, United States A web push notification platform that enables websites to send browser-based push notifications to their users. Free$29+/month	1.2%
11	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	0.9%
12	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	0.9%
13	Pushly Kansas City, Missouri, United States A push notification platform that helps publishers create strategies for distributing content, retaining subscribers, and growing revenue. $$$	0.7%
14	iZooto Noida, Uttar Pradesh, India A user engagement and retention platform that enables marketers to send personalized browser push notifications. Free$85+/month	0.6%
15	Gravitec Warsaw, Poland An automated system for creating and delivering web push notifications. Free$24+/month	0.5%
16	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.5%
17	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	0.4%
18	PushEngage West Palm Beach, Florida, United States A mobile and web push notification platform that helps businesses engage users in real time, driving repeat visits and conversions. Free$19+/month	0.4%
19	VWO Engage Delhi, India Helps users find conversion leaks, understand visitor behavior, conduct surveys, run experiments, and engage with visitors. $99+/month	0.4%
20	PubNub San Francisco, California, United States A fully managed, globally distributed real-time communication platform that provides APIs for developers to build real-time web, mobile, and IoT apps. Free$98+/month	0.3%
21	PushAlert Jaipur, India A user engagement, retention, and marketing automation platform that allows customers to send real-time notifications to their website users on mobile and desktop. Free$12+/month	0.3%
22	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.3%
23	Subscribers La Jolla, California, United States A marketing and ad network that allows businesses to send web push notifications and website owners to monetize their traffic. Free$19+/month	0.3%
24	Airship San Francisco, California, United States A customer engagement platform that orchestrate journeys in app, on the web, and across all promotional channels like email, push, in-app and SMS. $$$	0.3%
25	Sendsay Moscow, Russia A Russian marketing automation platform that specializes in email, SMS, and push notifications. Free920 RUB+/month	0.2%

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,816,780 websites.
We currently track the presence of 37 push notification platforms across the web.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.