⚡ Push Notifications in Italy

Push notifications are brief, targeted messages sent directly to a user's device from an application or website. Push notification platforms provide the infrastructure to create, send, and manage such notifications across various operating systems and browsers.

Italy is a Southern European country with a population of around 59 million people.

According to our data, push notification platforms are detected on 2.1% of websites from Italy.

Statistics based on 89K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top push notification platforms in Italy in 2026, based on market share.

The most popular is Klaviyo with an impressive share of 39.1%, followed by OneSignal with 32.8% and Firebase Cloud Messaging with 6.6%.

Klaviyo 39.1%
OneSignal 32.8%
Firebase Cloud Messaging 6.6%
Salesforce Marketing Cloud 6.3%
WonderPush 6.1%
Omnisend 3.5%
Webpushr 2.7%
VWO Engage 1.5%
PushOwl 1%
Gravitec 0.6%
PushAlert 0.5%
Baidu Cloud Push 0.4%
SendPulse 0.3%
PushEngage 0.3%
Pusher 0.3%

🚀 Highlights

Here is a list of the top platforms that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

2. OneSignal ^(-1)
3. Firebase Cloud Messaging ^(-3)
5. WonderPush ^(-3)
7. Webpushr ^(-2)
8. VWO Engage ^(-9)
9. PushOwl ^(-2)
10. Gravitec ^(-4)
11. PushAlert ^(-9)
14. PushEngage ^(-1)
16. Airship ^(-7)

✨ Best Push Notification Platforms

Below is a more detailed list of the top 25 of the 25 push notification platforms used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	39.1%
2	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	32.8%
3	Firebase Cloud Messaging Mountain View, California, United States A cross-platform messaging service that lets developers send push notifications or data messages to users on Android, iOS, and web apps at no cost. Free	6.6%
4	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	6.3%
5	WonderPush Paris, France A push notifications platform for web and mobile that offers fast delivery, GDPR compliance and full-featured messaging starting at €1 per month. €1+/month	6.1%
6	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	3.5%
7	Webpushr San Jose, California, United States A web push notification platform that enables websites to send browser-based push notifications to their users. Free$29+/month	2.7%
8	VWO Engage Delhi, India Helps users find conversion leaks, understand visitor behavior, conduct surveys, run experiments, and engage with visitors. $99+/month	1.5%
9	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	1%
10	Gravitec Warsaw, Poland An automated system for creating and delivering web push notifications. Free$24+/month	0.6%
11	PushAlert Jaipur, India A user engagement, retention, and marketing automation platform that allows customers to send real-time notifications to their website users on mobile and desktop. Free$12+/month	0.5%
12	Baidu Cloud Push Beijing, China A cloud-based service from China that enables developers to send push notifications to mobile devices. Free	0.4%
13	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	0.3%
14	PushEngage West Palm Beach, Florida, United States A mobile and web push notification platform that helps businesses engage users in real time, driving repeat visits and conversions. Free$19+/month	0.3%
15	Pusher London, United Kingdom A platform that allows developers to build applications with different real-time needs such as push notifications and pub/sub messaging. Free$29+/month	0.3%
16	Airship San Francisco, California, United States A customer engagement platform that orchestrate journeys in app, on the web, and across all promotional channels like email, push, in-app and SMS. $$$	0.2%
17	Subscribers La Jolla, California, United States A marketing and ad network that allows businesses to send web push notifications and website owners to monetize their traffic. Free$19+/month	0.2%
18	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.1%
19	RedPush Russia A Russian advertising platform that allows publishers to monetize websites through push notification ads.	0.05%
20	PubNub San Francisco, California, United States A fully managed, globally distributed real-time communication platform that provides APIs for developers to build real-time web, mobile, and IoT apps. Free$98+/month	0.05%
21	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.05%
22	Pushwoosh Kensington, Maryland, United States An all-in-one messaging platform with push notifications, in-app messages, emails, SMS, geo-targeting, and scheduling. Free$3+/month	0.05%
23	Aimtell Clearwater, Florida, United States Enables users to re-engage website visitors by sending web push notifications with advanced segmentation, scheduling, custom templates, and A/B testing. $49+/month	0.05%
24	Xtremepush Dublin, Ireland A an iGaming-focused customer engagement, personalization, and data platform for multichannel and mobile marketing. $$$	0.05%
25	PushAssist Newark, Delaware, United States A push notification platform with real-time tracking, segmentation, scheduling, and personalization. Free$9+/month	0.05%

👉 See Also

🌎 Push Notifications in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 89,872 websites from Italy.
We currently track the presence of 36 push notification platforms across the web.
Of these, 25 were detected on websites from Italy.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.