Salesforce Marketing Cloud

Salesforce, Inc., San Francisco, California, United States

Salesforce Marketing Cloud is a cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

It provides real-time journey orchestration and personalization, cross-channel campaign automation, customer data unification and segmentation via a central platform, AI-driven optimization and predictive scoring, mobile and SMS messaging, and tools for loyalty and audience activation.

According to our data, Salesforce Marketing Cloud is the 5th most popular marketing automation platform on the web.
It has 3.2% of the marketing automation market share and is detected on 0.2% of all websites.

It appears on 0.5% of all websites in Japan, 0.5% in Australia, and 0.4% in the United States.

Statistics based on 4M+ analyzed websites. About this data

💸 Pricing

Salesforce Marketing Cloud is a commercial product priced starting at $25 per user per month.

Marketing Cloud
Starter $25/user/month
Growth Edition $18,000/year
Advanced Edition $39,000/year
Add-ons
Salesforce Personalization $96,000/year
Marketing Intelligence $120,000/year
Loyalty Management $240,000/year

📊 Rankings and Market Share

🏆 Salesforce Marketing Cloud Awards

⚡ Sites Using Salesforce Marketing Cloud

We have data on 9,275 websites that use the Salesforce Marketing Cloud platform. Here is a list of some of the top ranked ones.

The highest rated site using Salesforce Marketing Cloud is salesforce.com.

#WebsiteRankCountryLanguage
1 salesforce.com #107 United States English
2 kohls.com #578 English
3 playstation.com #584 Japan American English
4 cronista.com #656 Argentina Spanish
5 adp.com #680 United States English
6 pearson.com #1,181 English
7 mcgill.ca #1,286 Canada English
8 chosun.com #1,448 Korea Korean
9 estadao.com.br #1,512 Brazil Brazilian Portuguese
10 elsevier.com #1,544 Netherlands American English
11 alchemer.com #1,649 United States American English
12 ford.com #1,681 American English
13 kantar.com #1,725 United Kingdom English
14 logitech.com #1,743 United States American English
15 sportradar.com #1,860 United Kingdom British English
16 paypay.ne.jp #1,874 Japan Japanese
17 cengage.com #2,009 United States English
18 capgemini.com #2,067 United States American English
19 athenahealth.com #2,072 United States American English
20 claro.com.ar #2,236 Argentina Spanish

📈 Usage Statistics

Most of the sites that use Salesforce Marketing Cloud:

Most of the sites using Salesforce Marketing Cloud are from the United States, Japan, and the United Kingdom.

  • United States 37.8%
  • Japan 13.5%
  • United Kingdom 8%
  • Australia 5.9%
  • Germany 3.5%
  • France 2.8%
  • Canada 2.8%
  • Spain 2.5%
  • Netherlands 1.9%
  • Other 21.3%

Most Salesforce Marketing Cloud users speak English, Japanese, or Spanish.

  • English 72.1%
  • Japanese 10.8%
  • Spanish 3.7%
  • German 2.5%
  • French 2.2%
  • Portuguese 1.4%
  • Dutch 1.4%
  • Italian 1.1%
  • Chinese 0.9%
  • Other 3.9%

The Salesforce Marketing Cloud platform is especially popular on .com and .org top-level domains.

  • .com 57.6%
  • .org 5.6%
  • .co.jp 3.7%
  • .com.au 3.6%
  • .jp 3.2%
  • .co.uk 2.5%
  • .de 1.5%
  • .net 1.4%
  • .ca 1.3%
  • Other 19.6%

The primary market segments for websites utilizing Salesforce Marketing Cloud include business, marketing and merchandising, and online shopping.

  • Business 36.1%
  • Marketing/Merchandising 8.7%
  • Online Shopping 8.2%
  • Finance/Banking 5.9%
  • Software/Hardware 5.4%
  • Education/Reference 4.8%
  • Health 4.2%
  • Internet Services 4.1%
  • Fashion/Beauty 3.5%
  • Other 19.1%

🕵️ Similar Technologies

These are some of the best Salesforce Marketing Cloud alternatives.

RankName
12
Marketo Engage
San Jose, California, United States

An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences.

$40,000+/year
21
Wunderkind
New York, United States

A performance marketing platform that uses identity data and AI decisioning to help brands, publishers, and advertisers recognize users and deliver personalized messages across digital channels.

$$$
22
Listrak
Lititz, Pennsylvania, United States

A cross-channel marketing automation platform designed for retail and e-commerce brands.

$2,500+/month
23
Braze
New York, United States

A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels.

$30,000+/year
51
Cordial
San Diego, California, United States

An enterprise cross-channel messaging platform that supports batch and automated messaging across email, mobile, social media and SMS.

$125,000+

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind Salesforce Marketing Cloud?

Salesforce Marketing Cloud is owned by Salesforce, Inc., headquartered in San Francisco, California, United States.

Can I use Salesforce Marketing Cloud for free?

No, Salesforce Marketing Cloud is a paid solution.

What is the price of Salesforce Marketing Cloud?

Salesforce Marketing Cloud is priced from $25 per user per month for the Starter plan.

Is there a free trial available?

No, it does not currently offer a free trial. However, a demo may be available.

Which country uses Salesforce Marketing Cloud the most?

The majority of Salesforce Marketing Cloud users are from the United States.

Who uses Salesforce Marketing Cloud?

According to our data, Salesforce Marketing Cloud is used on thousands of sites, including such established ones as kohls.com, playstation.com, and cronista.com.

Do academic institutions use Salesforce Marketing Cloud?

Yes. Overall, we know of 52 academic websites in the United States that use Salesforce Marketing Cloud.

How does Salesforce Marketing Cloud compare to the competition?

Salesforce Marketing Cloud is a very popular marketing automation platform, second only to 4 other marketing automation platforms we track.

What are the alternatives to Salesforce Marketing Cloud?

Alternatives and possible competitors to Salesforce Marketing Cloud may include Listrak, Wunderkind, and Braze.

👉 See Also

🗃️ About This Data