Salesforce Marketing Cloud
Salesforce, Inc., San Francisco, California, United StatesSalesforce Marketing Cloud is a cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.
It provides real-time journey orchestration and personalization, cross-channel campaign automation, customer data unification and segmentation via a central platform, AI-driven optimization and predictive scoring, mobile and SMS messaging, and tools for loyalty and audience activation.
According to our data, Salesforce Marketing Cloud is the 5th most popular marketing automation platform on the web.
It has 3.5% of the marketing automation market share and is detected on 0.2% of all websites.
- 🏠 Website
- 🏷️ Previous names
- ExactTarget, Pardot, iGoDigital, Evergage
- 🔗 Links
- 👨👩👦👦 Community
Wikipedia
ExactTarget Buys Pardot For $95.5M And iGoDigital For $21M As Marketing Solutions Consolidate💸 Pricing
Salesforce Marketing Cloud is a commercial product priced starting at $25 per user per month.
📊 Rankings and Market Share
- Marketing Automation
- Rank: 5
- Market share: 3.5%
- CDP
- Rank: 4
- Market share: 7.2%
- Personalization
- Rank: 3
- Market share: 10.6%
- Push Notifications
- Rank: 4
- Market share: 7.7%
🏆 Salesforce Marketing Cloud Awards
- 🥇 Most popular in Japan in the Marketing Automation category.
- 🥇 Most popular in Japan in the Personalization category.
- 🥇 Most popular in Japan in the CDP category.
- 🥇 Most popular in Japan in the Push Notifications category.
- 🥈 Second most popular in the United Kingdom in the Push Notifications category.
- 🥈 Second most popular in Australia in the Push Notifications category.
- 🥈 Second most popular in Canada in the Push Notifications category.
- 🥈 Second most popular in Belgium in the Push Notifications category.
- 🥈 Second most popular in Switzerland in the Push Notifications category.
- 🥈 Second most popular in Switzerland in the Personalization category.
⚡ Sites Using Salesforce Marketing Cloud
We have data on 7,658 websites that use the Salesforce Marketing Cloud platform. Here is a list of some of the top ranked ones.
The highest rated site using Salesforce Marketing Cloud is 
paypal.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | paypal.com |
#45 | United States | American English |
| 2 | #130 | Japan | American English | |
| 3 | salesforce.com |
#151 | United States | English |
| 4 | #529 | Argentina | Spanish | |
| 5 | #590 | Switzerland | British English | |
| 6 |  adp.com |
#1,085 | United States | English |
| 7 | #1,133 | Korea | Korean | |
| 8 | #1,334 | American English | ||
| 9 | #1,402 | United States | American English | |
| 10 | #1,510 | English | ||
| 11 | #1,523 | Mexico | Spanish | |
| 12 | #1,531 | United States | English | |
| 13 | #1,533 | English | ||
| 14 | #1,544 | United States | English | |
| 15 | #1,555 | United States | American English | |
| 16 | #1,786 | United States | American English | |
| 17 | #1,804 | United States | English | |
| 18 | #1,826 | Switzerland | English | |
| 19 | #1,852 | English | ||
| 20 | #1,966 | Brazil | Brazilian Portuguese |
📈 Usage Statistics
Most of the sites that use Salesforce Marketing Cloud:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Salesforce Marketing Cloud are from the United States, Japan, and the United Kingdom.
- United States 38.3%
- Japan 11.7%
- United Kingdom 8.5%
- Australia 6%
- Germany 3.5%
- France 2.9%
- Canada 2.9%
- Spain 2.6%
- Netherlands 2%
- Other 21.6%
Most Salesforce Marketing Cloud users speak English, Japanese, or Spanish.
- English 73.5%
- Japanese 9.1%
- Spanish 3.8%
- German 2.4%
- French 2.1%
- Portuguese 1.5%
- Dutch 1.4%
- Italian 1.1%
- Chinese 1%
- Other 4.1%
The Salesforce Marketing Cloud platform is especially popular on .com and .org top-level domains.
- .com 58.4%
- .org 5.7%
- .com.au 3.5%
- .co.jp 3.2%
- .jp 2.7%
- .co.uk 2.5%
- .de 1.4%
- .net 1.3%
- .ca 1.2%
- Other 20.1%
The primary market segments for websites utilizing Salesforce Marketing Cloud include business, marketing and merchandising, and online shopping.
- Business 35.5%
- Marketing/Merchandising 8.7%
- Online Shopping 8.5%
- Software/Hardware 5.8%
- Finance/Banking 5.7%
- Education/Reference 5%
- Health 4.4%
- Internet Services 3.9%
- Fashion/Beauty 3.5%
- Other 19%
🕵️ Similar Technologies
These are some of the best Salesforce Marketing Cloud alternatives.
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Baidu Cloud Push💬 Frequently Asked Questions
What is the company behind Salesforce Marketing Cloud?
Salesforce Marketing Cloud is owned by Salesforce, Inc., headquartered in San Francisco, California, United States.
Can I use Salesforce Marketing Cloud for free?
No, Salesforce Marketing Cloud is a paid solution.
What is the price of Salesforce Marketing Cloud?
Salesforce Marketing Cloud is priced from $25 per user per month for the Starter plan.
Is there a free trial available?
No, it does not currently offer a free trial. However, a demo may be available.
Which country uses Salesforce Marketing Cloud the most?
The majority of Salesforce Marketing Cloud users are from the United States.
Who uses Salesforce Marketing Cloud?
According to our data, Salesforce Marketing Cloud is used on thousands of sites, including such established ones as paypal.com, playstation.com, and
cronista.com.
Do academic institutions use Salesforce Marketing Cloud?
Yes. Overall, we know of 51 academic websites in the United States that use Salesforce Marketing Cloud.
How does Salesforce Marketing Cloud compare to the competition?
Salesforce Marketing Cloud is a very popular marketing automation platform, second only to 4 other marketing automation platforms we track.
What are the alternatives to Salesforce Marketing Cloud?
Alternatives and possible competitors to Salesforce Marketing Cloud may include 
Wunderkind, Braze, and
Listrak.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.