⚡ Marketing Automation Platforms in Australia

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Australia is an Oceanian country with a population of over 27 million people.

According to our data, marketing automation platforms are used on 11.6% of websites from Australia.

Statistics based on 75K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Australia in 2026, based on market share.

The most popular is Mailchimp with a substantial share of 53.3%, followed by Klaviyo with 29.2% and Salesforce Marketing Cloud with 4.2%.

Mailchimp 53.3%
Klaviyo 29.2%
Salesforce Marketing Cloud 4.2%
LeadConnector 2.5%
Avada Commerce 2.5%
Dotdigital 2.1%
Marketo Engage 1.5%
Omnisend 1.4%
Brevo 1.3%
Kit 1.1%
Privy 1%
Justuno 0.9%
Keap 0.7%
PushOwl 0.7%
Attentive 0.7%

🚀 Highlights

Here is a list of the top platforms that are more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Salesforce Marketing Cloud ^(-2)
4. LeadConnector ^(-8)
5. Avada Commerce ^(-1)
6. Dotdigital ^(-7)
7. Marketo Engage ^(-3)
8. Omnisend ^(-3)
11. Privy ^(-3)
12. Justuno ^(-11)
13. Keap ^(-11)
14. PushOwl ^(-12)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 58 marketing automation platforms used on sites from Australia, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	53.3%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	29.2%
3	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	4.2%
4	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	2.5%
5	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	2.5%
6	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	2.1%
7	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	1.5%
8	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	1.4%
9	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	1.3%
10	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	1.1%
11	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	1%
12	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.9%
13	Keap Dallas, Texas, United States A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses. $299+/month	0.7%
14	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	0.7%
15	Attentive New York, United States An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns. $4,000+/year	0.7%
16	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	0.7%
17	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.6%
18	Ortto San Francisco, California, United States An integrated customer data, marketing automation, and analytics platform that eliminates the need for additional connections to run campaigns. $199+/month	0.6%
19	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	0.6%
20	Ontraport Santa Barbara, California, United States A CRM and automation platform with email and SMS automation, web forms, payments, memberships, marketing tracking and partner programs. $29+/month	0.6%
21	HighLevel Dallas, Texas, United States An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard. $97+/month	0.5%
22	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	0.5%
23	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.3%
24	Twilio San Francisco, California, United States A cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications. Free$250+/month	0.3%
25	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.3%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 75,347 websites from Australia.
We currently track the presence of 86 marketing automation platforms across the web.
Of these, 58 were detected on websites from Australia.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.