🆚 Oracle Eloqua vs. Salesforce Marketing Cloud
- 📈 Salesforce Marketing Cloud is five times more popular than Oracle Eloqua.
- 🌎 Salesforce Marketing Cloud is more popular in the United States, Japan, and the United Kingdom.
- 🌍 Oracle Eloqua is more popular in Singapore, Mauritius, and Oman.
Type
About
Oracle Eloqua is a marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns.
It offers multichannel campaign management, lead scoring and routing, asset creation such as emails, landing pages, and forms, advanced audience segmentation and data-driven targeting, real-time analytics, and more than 500 prebuilt integrations available through the Oracle Marketing AppCloud.
Salesforce Marketing Cloud is a cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.
It provides real-time journey orchestration and personalization, cross-channel campaign automation, customer data unification and segmentation via a central platform, AI-driven optimization and predictive scoring, mobile and SMS messaging, and tools for loyalty and audience activation.
Headquarters
Pricing
(10,000+ contacts)$24,000+/year
(10,000+ contacts)$48,000+/year
(500,000+ contacts)$350,400+/year
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⭐ 5th most popular in Singapore in the Marketing Automation category.
- ⭐ 8th most popular in Japan in the Marketing Automation category.
- 🔥 14th most popular in the United States in the Marketing Automation category.
- 🔥 15th most popular in Spain in the Marketing Automation category.
- 🔥 16th most popular in France in the Marketing Automation category.
- 🥇 Most popular in Japan in the Push Notifications category.
- 🥇 Most popular in Japan in the Marketing Automation category.
- 🥇 Most popular in Japan in the Personalization category.
- 🥇 Most popular in Japan in the CDP category.
- 🥈 Second most popular in the United Kingdom in the Push Notifications category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
See also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.

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