⚡ Marketing Automation Platforms in Japan

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Japan is an East Asian country with a population of around 125 million people.

According to our data, marketing automation platforms are used on 1.2% of websites from Japan.

Statistics based on 162K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Japan in 2026, based on market share.

The most popular is Salesforce Marketing Cloud with an impressive share of 37.5%, followed by Mailchimp with 18.9% and Klaviyo with 16.4%.

Salesforce Marketing Cloud 37.5%
Mailchimp 18.9%
Klaviyo 16.4%
Marketo Engage 6.6%
CustomerRings 5.2%
Omnisend 3.1%
Acquia 2.6%
Oracle Eloqua 2.1%
Dotdigital 2%
Avada Commerce 2%
Privy 1.5%
Kit 1.1%
Braze 0.9%
Epsilon 0.8%
IFDO 0.5%

🚀 Highlights

Here is a list of the top platforms that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Salesforce Marketing Cloud ^(-4)
4. Marketo Engage ^(-6)
5. CustomerRings ^(-66)
6. Omnisend ^(-5)
7. Acquia ^(-9)
8. Oracle Eloqua ^(-9)
9. Dotdigital ^(-4)
11. Privy ^(-3)
13. Braze ^(-14)
14. Epsilon ^(-5)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 45 marketing automation platforms used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	37.5%
2	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	18.9%
3	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	16.4%
4	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	6.6%
5	CustomerRings Tokyo, Japan A Japanese customer experience management platform that focuses on the personal experiences of each individual customer while incorporating functions found in CDP/CRM/MA tools, such as data integration, analysis, and utilization. $$$	5.2%
6	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	3.1%
7	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	2.6%
8	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	2.1%
9	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	2%
10	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	2%
11	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	1.5%
12	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	1.1%
13	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.9%
14	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.8%
15	IFDO Seoul, Korea A Korean analytics and marketing automation service. 480,000 KRW+/year	0.5%
16	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	0.5%
17	Zeta Marketing Platform New York, United States An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time. $580,000+/year	0.4%
18	Sailthru Nashville, Tennessee, United States A customer retention platform that helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. $$$	0.3%
19	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.3%
20	Wunderkind New York, United States A performance marketing platform that uses identity data and AI decisioning to help brands, publishers, and advertisers recognize users and deliver personalized messages across digital channels. $$$	0.3%
21	Zoho Marketing Automation Chennai, India A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers. $19+/month	0.2%
22	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	0.2%
23	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.2%
24	Emplifi Columbus, Ohio, United States An unified customer engagement platform that empowers businesses to reach and grow communities through digital- and social-first strategies. $2,400+/year	0.2%
25	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	0.1%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 162,380 websites from Japan.
We currently track the presence of 86 marketing automation platforms across the web.
Of these, 45 were detected on websites from Japan.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.