Epsilon
Epsilon is an enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.
It is built around the PeopleCloud platform for customer data management, audience targeting, messaging, loyalty and media activation, and the COREid identity resolution system that links consumer data across devices and channels using deterministic and probabilistic matching, covering more than 200 million profiles.
According to our data, Epsilon is the 8th most popular identity resolution software on the web.
It has 4.6% of the identity resolution market share and is detected on 0.04% of all websites.
- 🏠 Website
- 🏷️ Previous names
- Dotomi, ValueClick, Conversant
- 🔗 Links
ValueClick Rebrands, Launches Marketing Personalization Platform as Conversant💸 Pricing
📊 Rankings and Market Share
- Identity Resolution
- Rank: 8
- Market share: 4.6%
- CDP
- Rank: 10
- Market share: 1.1%
- Advertising
- Rank: 60
- Market share: 0.2%
- Marketing Attribution
- Rank: 7
- Market share: 5.8%
- Marketing Automation
- Rank: 19
- Market share: 0.5%
🏆 Epsilon Awards
- 🥉 Third most popular in the United States in the Marketing Attribution category.
- ⭐ 6th most popular in the United States in the Identity Resolution category.
- ⭐ 6th most popular in Germany in the Identity Resolution category.
- ⭐ 6th most popular in Germany in the Marketing Attribution category.
- ⭐ 6th most popular in the United Kingdom in the Marketing Attribution category.
- ⭐ 8th most popular in the United States in the CDP category.
- 🔥 12nd most popular in the United States in the Marketing Automation category.
- 🔥 13rd most popular in Germany in the Marketing Automation category.
- ⬆️ 38th most popular in the United States in the Advertising category.
- ⬆️ 54th most popular in Germany in the Advertising category.
⚡ Sites Using Epsilon
We have data on 1,316 websites that use the Epsilon identity resolution software. Here is a list of some of the top ranked ones.
The highest rated site using Epsilon is 
tripadvisor.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | tripadvisor.com |
#156 | United Kingdom | American English |
| 2 | #280 | American English | ||
| 3 | #424 | India | English | |
| 4 | epsilon.com |
#1,046 | English | |
| 5 | #1,053 | United Kingdom | British English | |
| 6 | #1,333 | United States | American English | |
| 7 | #1,344 | Morocco | English | |
| 8 | #1,787 | English | ||
| 9 | #1,804 | United States | English | |
| 10 | #1,877 | English | ||
| 11 | #2,116 | United States | American English | |
| 12 | United States | American English | ||
| 13 | #2,355 | United States | English | |
| 14 | #3,006 | United States | English | |
| 15 | #3,215 | India | English | |
| 16 | #3,431 | India | Hindi | |
| 17 | #3,479 | United States | American English | |
| 18 | #3,999 | Russia | English | |
| 19 | #4,061 | American English | ||
| 20 | #5,378 | United Kingdom | British English |
📈 Usage Statistics
Most of the sites that use Epsilon:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Entertainment category.
Most of the sites using Epsilon are from the United States, Germany, and the United Kingdom.
- United States 54.2%
- Germany 6.5%
- United Kingdom 5%
- Singapore 4.6%
- Czech Republic 4.1%
- Canada 2.7%
- France 2%
- Australia 1.8%
- Italy 1.8%
- Other 17.3%
Most Epsilon users speak English, German, or Spanish.
- English 77.7%
- German 4.1%
- Spanish 3.9%
- Czech 3.4%
- French 1.3%
- Italian 1.2%
- Dutch 1.2%
- Portuguese 1.1%
- Japanese 0.8%
- Other 5.3%
The Epsilon identity resolution software is especially popular on .com top-level domains.
- .com 64.4%
- .cz 3.3%
- .de 2.9%
- .gov.sg 2.8%
- .co.uk 1.9%
- .ca 1.6%
- .net 1.3%
- .org 1.3%
- .it 1.3%
- Other 19.2%
The primary market segments for websites utilizing Epsilon include entertainment, general news, and business.
- Entertainment 14.4%
- General News 12.7%
- Business 9.8%
- Online Shopping 9.5%
- Marketing/Merchandising 6.5%
- Health 5.5%
- Fashion/Beauty 4.8%
- Travel 4.2%
- Blogs/Wiki 3.9%
- Other 28.7%
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The Trade Desk💬 Frequently Asked Questions
Where is Epsilon's headquarters?
Epsilon is located in Irving, Texas, United States.
Which country uses Epsilon the most?
The majority of Epsilon users are from the United States.
Who uses Epsilon?
According to our data, Epsilon is used on over a thousand sites, including such established ones as tripadvisor.com, bankofamerica.com, and
hindustantimes.com.
Is Epsilon used on government websites?
Overall, we found Epsilon on 37 government sites in Singapore.
How does Epsilon compare to the competition?
Epsilon is a moderately popular identity resolution software solution, ranking ahead of 26 other identity resolution software we track.
What are the alternatives to Epsilon?
Alternatives and possible competitors to Epsilon may include 
Claritas, 
Demandbase, and Listrak.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,604,716 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.