Epsilon
Epsilon is an enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.
It is built around the PeopleCloud platform for customer data management, audience targeting, messaging, loyalty and media activation, and the COREid identity resolution system that links consumer data across devices and channels using deterministic and probabilistic matching, covering more than 200 million profiles.
According to our data, Epsilon is the 6th most popular identity resolution software on the web.
It has 6.3% of the identity resolution market share and is detected on 0.04% of all websites.
It is especially popular in the United States, appearing on 0.09% of all websites in the country.
- 🏠 Website
- 🏷️ Previous names
- Dotomi, ValueClick, Conversant
- 🔗 Links
ValueClick Rebrands, Launches Marketing Personalization Platform as Conversant💸 Pricing
📊 Rankings and Market Share
- Identity Resolution
- Rank: 6
- Market share: 6.3%
- CDP
- Rank: 10
- Market share: 1.1%
- Advertising
- Rank: 59
- Market share: 0.3%
- Marketing Attribution
- Rank: 7
- Market share: 5.7%
- Marketing Automation
- Rank: 20
- Market share: 0.5%
🏆 Epsilon Awards
- 🥇 Most popular in Singapore in the Marketing Attribution category.
- 🥇 Most popular in Singapore in the Identity Resolution category.
- 🥇 Most popular in the Czech Republic in the Marketing Attribution category.
- 🥇 Most popular in the Czech Republic in the Identity Resolution category.
- 🥉 Third most popular in Singapore in the Marketing Automation category.
- 🥉 Third most popular in Singapore in the CDP category.
- ⭐ 4th most popular in Germany in the Identity Resolution category.
- ⭐ 4th most popular in the Czech Republic in the Marketing Automation category.
- ⭐ 4th most popular in the Czech Republic in the CDP category.
- ⭐ 5th most popular in the United States in the Marketing Attribution category.
⚡ Sites Using Epsilon
We have data on 1,555 websites that use the Epsilon identity resolution software. Here is a list of some of the top ranked ones.
The highest rated site using Epsilon is 
tripadvisor.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | tripadvisor.com |
#218 | United States | English |
| 2 | #284 | American English | ||
| 3 | #556 | United Kingdom | English | |
| 4 | #578 | English | ||
| 5 | #782 | Russia | English | |
| 6 | #996 | United Kingdom | British English | |
| 7 | #1,174 | India | English | |
| 8 | #1,588 | United Kingdom | British English | |
| 9 | #1,668 | United States | English | |
| 10 | #1,687 | English | ||
| 11 | #1,696 | United Kingdom | Italian | |
| 12 | #1,833 | Spain | European Spanish | |
| 13 | #2,019 | United States | English | |
| 14 | United States | American English | ||
| 15 | #2,980 | United States | English | |
| 16 | #3,167 | United States | English | |
| 17 | #3,282 | India | English | |
| 18 | #3,650 | India | Hindi | |
| 19 | #3,750 | United States | English | |
| 20 | #3,756 | United States | English |
📈 Usage Statistics
Most of the sites that use Epsilon:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Entertainment category.
Most of the sites using Epsilon are from the United States, Germany, and Singapore.
- United States 48.8%
- Germany 6.3%
- Singapore 5.7%
- United Kingdom 5.3%
- Czech Republic 4%
- France 2.6%
- Turkey 2.6%
- Canada 2.4%
- Spain 2.1%
- Other 20.2%
Most Epsilon users speak English, German, or Spanish.
- English 73.1%
- German 5%
- Spanish 4.1%
- Czech 3.4%
- Turkish 2.2%
- French 1.7%
- Italian 1.4%
- Dutch 1.3%
- Portuguese 1.1%
- Other 6.7%
The Epsilon identity resolution software is especially popular on .com top-level domains.
- .com 59.9%
- .gov.sg 3.4%
- .cz 3.3%
- .de 3.3%
- .co.uk 2.3%
- .net 1.4%
- .org 1.4%
- .es 1.4%
- .it 1.3%
- Other 22.3%
The primary market segments for websites utilizing Epsilon include entertainment, general news, and business.
- Entertainment 13.9%
- General News 12.7%
- Business 10.1%
- Online Shopping 9.9%
- Marketing/Merchandising 6.7%
- Health 5.7%
- Fashion/Beauty 5%
- Travel 4.6%
- Blogs/Wiki 3.8%
- Other 27.6%
🕵️ Similar Technologies
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💬 Frequently Asked Questions
Where is Epsilon from?
Epsilon is from Irving, Texas, United States.
Which country uses Epsilon the most?
The majority of Epsilon users are from the United States.
Who uses Epsilon?
According to our data, Epsilon is used on over a thousand sites, including such established ones as tripadvisor.com, bankofamerica.com, and
dailymail.com.
Is Epsilon used on government websites?
Overall, we found Epsilon on 53 government sites in Singapore.
How does Epsilon compare to the competition?
Epsilon is a fairly popular identity resolution software solution, ranking ahead of 23 other identity resolution software we track.
What are the alternatives to Epsilon?
Alternatives and possible competitors to Epsilon may include 
Claritas, 
Demandbase, and 
Listrak.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,009,087 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.