🆚 Epsilon vs. Listrak

Type

Identity resolution software
Marketing automation platform

About

Epsilon is an enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.

It is built around the PeopleCloud platform for customer data management, audience targeting, messaging, loyalty and media activation, and the COREid identity resolution system that links consumer data across devices and channels using deterministic and probabilistic matching, covering more than 200 million profiles.

Listrak is a cross-channel marketing automation platform designed for the retail industry.

Headquarters

Irving, Texas, United States
Lititz, Pennsylvania, United States

Website

Pricing

Free version ❌
Custom
CDP Identity Essentials$10,000/month
Epsilon PeopleCloud Loyalty$30,000+/year
Consumer Data Insights Premium$60,000/year
Free version ❌
Custom

Categories

Identity Resolution › Rank #8
Identity Resolution › Rank #16
CDP › Rank #10
CDP › Rank #23
Advertising › Rank #60
Marketing Attribution › Rank #7
Marketing Automation › Rank #19
Marketing Automation › Rank #37
Email Marketing › Rank #37

Popularity

Determined by the number of sites using each technology.

The Epsilon identity resolution software is 2.2 times more popular than Listrak.
Total websites

Market share

Identity Resolution
CDP
Marketing Automation

Popularity by country

Determined by the number of sites detected from each country.

Epsilon is more popular in the United States, the United Kingdom, and Germany, while Listrak is more popular in Switzerland, China, and Hungary.
United States
United Kingdom
Germany
Canada
Czech Republic
Singapore
France
Australia
Spain
Japan

Awards

Popularity by domain category

Determined by the number of sites in each category.

Epsilon is more popular among sites focused on entertainment, general news, and business, while Listrak is more commonly used on online shopping, fashion and beauty, and weapons sites.
Online Shopping
Entertainment
General News
Business
Fashion/Beauty
Marketing/Merchandising
Health
Travel
Sports
Internet Radio/TV

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,333
View more ➝
Name
Rank
#13,576
View more ➝

See also

🗃️ About This Data