🆚 Listrak vs. Ometria
- 📈 Listrak is three times more popular than Ometria.
- 🌎 Listrak is more popular in the United States, Canada, and Switzerland.
- 🌍 Ometria is more popular in the United Kingdom, Germany, and France.
Statistics based on 3.8M+ analyzed websites. About this data
ListrakType
Marketing automation platform
Customer data platform
About
Listrak is a cross-channel marketing automation platform designed for retail and e-commerce brands.
It enables personalized messaging across email, SMS/MMS, RCS, push notifications, web, and in-store channels, supported by a real-time data platform that resolves customer identity without relying on third-party data.
Ometria is a customer data and experience platform that helps retail marketers increase revenue by sending personalized, relevant, cross-channel marketing messages.
Headquarters
Lititz, Pennsylvania, United States
London, United Kingdom
Pricing
Free version ❌
$30,000+/year
Free version ❌
Custom
Categories
Marketing Automation › Rank #38
Email Marketing › Rank #38
Email Marketing › Rank #50
CDP › Rank #22
CDP › Rank #32
Identity Resolution › Rank #14
Personalization › Rank #52
Popularity
Determined by the number of sites using each technology.
The Listrak marketing automation platform is 2.7 times more popular than Ometria.
Total websites
Market share
Email Marketing
CDP
Popularity by country
Determined by the number of sites detected from each country.
Listrak is more popular in the United States, Canada, and Switzerland, while Ometria is more popular in the United Kingdom, Germany, and France.
United States
United Kingdom
Canada
Germany
Switzerland
France
Australia
Ireland
Italy
Spain
Awards
- 🔥 11st most popular in the United States in the CDP category.
- 🔥 12nd most popular in the United States in the Identity Resolution category.
- ⬆️ 25th most popular in the United States in the Marketing Automation category.
- ⬆️ 28th most popular in the United States in the Email Marketing category.
- ⭐ 9th most popular in the United Kingdom in the CDP category.
- 🔥 17th most popular in the United Kingdom in the Personalization category.
- ⬆️ 25th most popular in the United Kingdom in the Email Marketing category.
Popularity by domain category
Determined by the number of sites in each category.
Listrak is more popular among sites focused on online shopping, marketing and merchandising, and business, while Ometria is more commonly used on fashion and beauty, recreation and hobbies, and tobacco sites.
Online Shopping
Fashion/Beauty
Marketing/Merchandising
Business
Weapons
Sports
Health
Real Estate
Restaurants
Education/Reference
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,813,555 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.