⚡ Personalization Software in the United Kingdom

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our research, personalization software is used on 3.7% of websites from the United Kingdom.

Statistics based on 160K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in the United Kingdom in 2026, based on market share.

The most popular is Adobe Experience Platform with a share of 26.8%, followed by VWO with 16.5% and Dotdigital with 12.7%.

Adobe Experience Platform 26.8%
VWO 16.5%
Dotdigital 12.7%
Salesforce Marketing Cloud 8.8%
ActiveCampaign 6.5%
Optimizely 4.6%
Athos Commerce 4.1%
Shogun 3.9%
AB Tasty 3.4%
Webtrends Optimize 3%
Bloomreach 2.6%
Nosto 2.4%
Adobe Target 2%
Ometria 1.6%
Other 1.1%

🚀 Highlights

Here is a list of the top solutions that is more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Dotdigital ^(-4)
7. Athos Commerce ^(-3)
9. AB Tasty ^(-2)
10. Webtrends Optimize ^(-33)
11. Bloomreach ^(-4)
12. Nosto ^(-2)
14. Ometria ^(-35)
15. Clerk.io ^(-8)
19. Dynamic Yield ^(-7)
22. Fresh Relevance ^(-34)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 64 personalization software solutions used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	26.8%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	16.5%
3	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	12.7%
4	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	8.8%
5	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	6.5%
6	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	4.6%
7	Athos Commerce San Antonio, Texas, United States An e-commerce search, product discovery, and AI-powered personalization platform formed through the merger of Searchspring, Klevu, and Intelligent Reach under one brand. $699+/month	4.1%
8	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	3.9%
9	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	3.4%
10	Webtrends Optimize Egham, United Kingdom An enterprise-grade A/B testing and personalisation platform using conversion rate optimisation tools. Free tier$179+/month	3%
11	Bloomreach Mountain View, California, United States Integrates real-time customer and product data with AI, enabling personalized marketing, product discovery and conversational shopping in one solution. $$$	2.6%
12	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce Cloud, Shopware, BigCommerce, and VTEX Commerce Platform to deliver personalized shopping experiences. $$$	2.4%
13	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	2%
14	Ometria London, United Kingdom A customer data and experience platform that helps retail marketers increase revenue by sending personalized, relevant, cross-channel marketing messages. $$$	1.6%
15	Clerk.io Copenhagen, Denmark An AI-powered e-commerce personalization platform that helps web stores sell more through intelligent search and targeted product recommendations. $119+/month	1.4%
16	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	1.3%
17	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $99+/month	1.3%
18	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	1.3%
19	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	1.3%
20	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	1.2%
21	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	1.1%
22	Fresh Relevance London, United Kingdom An e-commerce personalization platform. $$$	1.1%
23	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	1%
24	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences. $1,500/month	1%
25	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.8%

👉 See Also

🌎 Personalization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 160,968 websites from the United Kingdom.
We currently track the presence of 67 personalization software solutions across the web.
Of these, 64 were detected on websites from the United Kingdom.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.