⚡ Personalization Software in the United Kingdom

Adobe Experience Platform

Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

VWO

A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

Salesforce Marketing Cloud

A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

ActiveCampaign

An email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

Shogun

An e-commerce optimization and personalization platform for Shopify that provides a visual page builder and A/B testing tools.

Optimizely

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

Athos Commerce

An e-commerce search, product discovery, and AI-powered personalization platform formed through the merger of Searchspring, Klevu, and Intelligent Reach under one brand.

AB Tasty

A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization.

OptiMonk

A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing.

Webtrends Optimize

An enterprise-grade A/B testing and personalisation platform using conversion rate optimisation tools.

Bloomreach

A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping.

Nosto

An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences.

Intelligems

A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates.

Shoplift

A conversion rate optimization and A/B testing platform built specifically for Shopify.

Adobe Target

Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting.

Ometria

A customer data and experience platform that helps retail marketers increase revenue by sending personalized, relevant, cross-channel marketing messages.

Drip

A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach.

Visually

A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor.

Dotdigital Personalization

A cloud-based e-commerce personalization and real-time marketing optimization platform that tracks online shopper behavior to deliver tailored product recommendations.

Acquia

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

Viafoura

An online community engagement and management software that helps brands activate their audiences and maximize conversions from unknown to known users.

Dynamic Yield

An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email.

Braze

A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels.

Monetate

A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation.

BlueConic

An AI-powered customer data platform that unifies first-party customer data into real-time profiles and uses AI agents to choose and execute personalized marketing actions.