Dotdigital Personalization
Dotdigital, London, United KingdomDotdigital Personalization, formerly Fresh Relevance, is a cloud-based e-commerce personalization and real-time marketing optimization platform that tracks online shopper behavior to deliver tailored product recommendations.
It serves as an add-on to the core
Dotdigital marketing platform and provides cross-channel personalization for web, email, SMS, and ads, real-time product recommendations, triggered cart and browse abandonment messages, dynamic content such as banners and countdown timers, and behavioral targeting for price drops and stock alerts.
According to our data, Dotdigital Personalization ranks 57th among the personalization software we track.
It has 0.2% of the personalization market share and is detected on 0.004% of all websites.
It is especially popular in the United Kingdom, appearing on 0.04% of all websites in the country.
- π Website
- π·οΈ Previous name
- Fresh Relevance
- π Links
πΈ Pricing
π Rankings and Market Share
- Personalization
- Rank: 57
- Market share: 0.2%
π Dotdigital Personalization Awards
- π₯ 19th most popular in the United Kingdom in the Personalization category.
β‘ Sites Using Dotdigital Personalization
We have data on 152 websites that use the Dotdigital Personalization software. Here is a list of some of the top ranked ones.
The highest rated site using Dotdigital Personalization is smartbox.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #16,782 | Ireland | English | |
| 2 | #21,771 | Netherlands | Dutch | |
| 3 | #25,282 | English | ||
| 4 | #30,199 | United Kingdom | English | |
| 5 | #33,192 | United States | English | |
| 6 | #34,361 | United Kingdom | English | |
| 7 | #38,845 | Netherlands | Dutch | |
| 8 | #43,239 | United Kingdom | English | |
| 9 | #50,085 | Sweden | Swedish | |
| 10 | #51,346 | United Kingdom | English | |
| 11 | #55,517 | United Kingdom | British English | |
| 12 | #56,597 | United States | English | |
| 13 | #74,686 | Norway | Norwegian BokmΓ₯l | |
| 14 | #77,924 | United Kingdom | English | |
| 15 | #79,745 | United Kingdom | English | |
| 16 | #85,995 | United Kingdom | English | |
| 17 | #86,174 | Sweden | Swedish | |
| 18 | #92,743 | Belgium | Dutch | |
| 19 | #106,237 | United States | English | |
| 20 | #107,981 | United Kingdom | English |
π Usage Statistics
Most of the sites that use Dotdigital Personalization:
- are located in the United Kingdom
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Dotdigital Personalization are from the United Kingdom and the United States.
- United Kingdom 59%
- United States 12.5%
- Ireland 4.2%
- Netherlands 3.5%
- Australia 2.8%
- Slovakia 2.1%
- Sweden 2.1%
- France 1.4%
- Germany 1.4%
- Other 11%
Most Dotdigital Personalization users speak English or Dutch.
- English 82.9%
- Dutch 3.3%
- French 2.6%
- Swedish 2%
- Slovak 2%
- German 1.3%
- Spanish 1.3%
- Italian 1.3%
- Norwegian BokmΓ₯l 1.3%
- Other 2%
The Dotdigital Personalization software is especially popular on .com and .co.uk top-level domains.
- .com 40.1%
- .co.uk 33.6%
- .fr 2.6%
- .com.au 2.6%
- .nl 2%
- .se 2%
- .ie 2%
- .sk 2%
- .eu 1.3%
- Other 11.8%
The primary market segments for websites utilizing Dotdigital Personalization include online shopping, travel, and marketing and merchandising.
- Online Shopping 41.3%
- Travel 11.6%
- Marketing/Merchandising 9.9%
- Fashion/Beauty 9.9%
- Business 4.1%
- Education/Reference 3.3%
- Sports 3.3%
- Software/Hardware 2.5%
- Real Estate 1.7%
- Other 12.4%
π΅οΈ Similar Technologies
These are some of the best Dotdigital Personalization alternatives.
π Compare Alternatives
Compare Dotdigital Personalization toβ¦
- π΅οΈ Similar solutions
- β Market leaders
- π‘ More alternatives
- π All options
π¬ Frequently Asked Questions
What is the company behind Dotdigital Personalization?
Dotdigital Personalization is owned by
dotdigital EMEA Limited, headquartered in London, United Kingdom.
Which country uses Dotdigital Personalization the most?
The majority of Dotdigital Personalization users are from the United Kingdom.
Who uses Dotdigital Personalization?
According to our data, Dotdigital Personalization is used on over a hundred sites, including such established ones as smartbox.com,
vogelbescherming.nl, and
garageclothing.com.
What are the alternatives to Dotdigital Personalization?
Alternatives and possible competitors to Dotdigital Personalization may include Optimizely,
Nosto, and
Digioh.
π See Also
- β¨ Related technologies
- πΌ All technologies from
Dotdigital
ποΈ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,976,354 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.


