🆚 Dotdigital Personalization vs. Nosto

Type

Personalization software
Personalization software

About

Dotdigital Personalization, formerly Fresh Relevance, is a cloud-based e-commerce personalization and real-time marketing optimization platform that tracks online shopper behavior to deliver tailored product recommendations.

It serves as an add-on to the core Dotdigital marketing platform and provides cross-channel personalization for web, email, SMS, and ads, real-time product recommendations, triggered cart and browse abandonment messages, dynamic content such as banners and countdown timers, and behavioral targeting for price drops and stock alerts.

Nosto is an intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences.

It uses artificial intelligence and real-time data processing to power product recommendations, on-site search, category merchandising, content personalization, audience segmentation, and A/B testing, while unifying customer and product data in a single engine with APIs and hundreds of integrations.

Headquarters

London, United Kingdom
Helsinki, Finland

Website

Pricing

Free version ❌
Custom
2.5-4% of generated sales

Categories

Personalization › Rank #57
Personalization › Rank #17
Analytics › Rank #76
A/B Testing › Rank #18

Popularity

Determined by the number of sites using each technology.

The Nosto personalization software is 8 times more popular than Dotdigital Personalization.
Total websites

Market share

Personalization

Popularity by country

Determined by the number of sites detected from each country.

Nosto is more popular in the United States, the United Kingdom, and France, while Dotdigital Personalization is more popular in Slovakia.
United States
United Kingdom
France
Germany
Australia
South Africa
Sweden
Spain
Netherlands
Switzerland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Nosto is more popular among sites focused on online shopping, fashion and beauty, and marketing and merchandising, while Dotdigital Personalization is more commonly used on travel and general news sites.
Online Shopping
Fashion/Beauty
Marketing/Merchandising
Business
Sports
Travel
Software/Hardware
Real Estate
Internet Services
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#16,782
#30,199
View more ➝
Name
Rank
#6,936
#8,927
View more ➝

See also

🗃️ About This Data