⚡ Personalization Software in Australia

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Australia is an Oceanian country with a population of over 27 million people.

According to our research, personalization software is used on 4.2% of websites from Australia.

Statistics based on 81K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in Australia in 2026, based on market share.

The most popular is Adobe Experience Platform with a share of 20%, followed by ActiveCampaign with 13.6% and Salesforce Marketing Cloud with 12.5%.

Adobe Experience Platform 20%
ActiveCampaign 13.6%
Salesforce Marketing Cloud 12.5%
VWO 11.3%
Shogun 6.8%
Optimizely 6.4%
Athos Commerce 6.2%
Dotdigital 6.1%
OptiMonk 3.1%
Justuno 2.9%
Braze 2.6%
Adobe Target 2.5%
Shoplift 2.5%
Insider One 2.2%
Other 1.3%

🚀 Highlights

Here is a list of the top solutions that is more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. ActiveCampaign ^(-1)
3. Salesforce Marketing Cloud ^(-1)
5. Shogun ^(-1)
7. Athos Commerce ^(-2)
10. Justuno ^(-5)
11. Braze ^(-13)
13. Shoplift ^(-4)
14. Insider One ^(-8)
15. Nosto ^(-3)
17. Viafoura ^(-27)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 62 personalization software solutions used on sites from Australia, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	20%
2	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	13.6%
3	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	12.5%
4	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	11.3%
5	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify that provides a visual page builder and A/B testing tools. $39+/month	6.8%
6	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	6.4%
7	Athos Commerce San Antonio, Texas, United States An e-commerce search, product discovery, and AI-powered personalization platform formed through the merger of Searchspring, Klevu, and Intelligent Reach under one brand. $699+/month	6.2%
8	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	6.1%
9	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	3.1%
10	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	2.9%
11	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	2.6%
12	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	2.5%
13	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	2.5%
14	Insider One Istanbul, Turkey An agentic customer engagement platform that unifies customer data, predicts customer behavior, and orchestrates campaigns across more than 12 channels. $4,800+/month	2.2%
15	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	2%
16	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $69+/month	1.9%
17	Viafoura Toronto, Ontario, Canada An online community engagement and management software that helps brands activate their audiences and maximize conversions from unknown to known users. $$$	1.8%
18	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	1.5%
19	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	1.4%
20	Sitefinity Insight Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection. $$$	1.1%
21	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	1.1%
22	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1%
23	Wunderkind New York, United States A performance marketing platform that uses identity data and AI decisioning to help brands, publishers, and advertisers recognize users and deliver personalized messages across digital channels. $$$	0.9%
24	Twilio San Francisco, California, United States A cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications. Free$250+/month	0.9%
25	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	0.8%

👉 See Also

🌎 Personalization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 81,904 websites from Australia.
We currently track the presence of 72 personalization software solutions across the web.
Of these, 62 were detected on websites from Australia.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.