⚡ Personalization Software in Australia

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Australia is an Oceanian country with a population of over 27 million people.

According to our research, personalization software is used on 3.8% of websites from Australia.

Statistics based on 77K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in Australia in 2026, based on market share.

The most popular is Adobe Experience Platform with a share of 20.3%, followed by ActiveCampaign with 16% and Salesforce Marketing Cloud with 13.1%.

Adobe Experience Platform 20.3%
ActiveCampaign 16%
Salesforce Marketing Cloud 13.1%
VWO 11.8%
Optimizely 7.1%
Dotdigital 6.4%
Athos Commerce 6.1%
Shogun 6%
Justuno 2.9%
Adobe Target 2.4%
Nosto 2.4%
Shoplift 2.2%
Braze 2.1%
Drip 2%
Insider 2%

🚀 Highlights

Here is a list of the top solutions that is more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. ActiveCampaign ^(-2)
6. Dotdigital ^(-1)
7. Athos Commerce ^(-3)
9. Justuno ^(-5)
11. Nosto ^(-4)
12. Shoplift ^(-5)
13. Braze ^(-9)
15. Insider ^(-8)
16. Emarsys ^(-2)
18. Sitefinity Insight ^(-11)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 57 personalization software solutions used on sites from Australia, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	20.3%
2	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	16%
3	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	13.1%
4	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	11.8%
5	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	7.1%
6	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	6.4%
7	Athos Commerce San Antonio, Texas, United States An e-commerce search, product discovery, and AI-powered personalization platform formed through the merger of Searchspring, Klevu, and Intelligent Reach under one brand. $699+/month	6.1%
8	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	6%
9	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	2.9%
10	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	2.4%
11	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	2.4%
12	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	2.2%
13	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	2.1%
14	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	2%
15	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	2%
16	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	1.6%
17	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $99+/month	1.5%
18	Sitefinity Insight Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection. $$$	1%
19	Proof Austin, Texas, United States A social proof marketing platform that helps users build visitors' trust, create urgency, and increase conversions with hot streaks, live visitor count, and recent activity widgets. $29+/month	1%
20	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1%
21	Twilio San Francisco, California, United States A cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications. Free$250+/month	1%
22	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	1%
23	Wunderkind New York, United States A performance marketing platform that uses identity data and AI decisioning to help brands, publishers, and advertisers recognize users and deliver personalized messages across digital channels. $$$	0.9%
24	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	0.9%
25	Triptease London, United Kingdom An all-in-one data marketing platform for hotels to personalize marketing and increase direct bookings. $$$	0.8%

👉 See Also

🌎 Personalization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 77,996 websites from Australia.
We currently track the presence of 67 personalization software solutions across the web.
Of these, 57 were detected on websites from Australia.
Statistics were last calculated on August 5, 2026.
For more details, see our methodology and disclaimer.