Webflow Optimize

Webflow, San Francisco, California, United States

Webflow Optimize is an AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments.

It supports traditional A/B and multivariate experiments, rules-based personalization, AI-optimized delivery that continuously learns which variants convert best for each visitor, built-in audience segmentation and performance insights, and can be used with Webflow sites natively or through a JavaScript snippet on any CMS.

According to our data, Webflow Optimize ranks 22th among the A/B testing tools we track.
It has 1.3% of the A/B testing market share and is detected on 0.02% of all websites.

Statistics based on 3.5M+ analyzed websites. About this data

💸 Pricing

Webflow Optimize is a commercial product priced starting at $299 per month (paid annually).

$3,588+/year

📊 Rankings and Market Share

🏆 Webflow Optimize Awards

⚡ Sites Using Webflow Optimize

We have data on 767 websites that use the Webflow Optimize A/B testing tool. Here is a list of some of the top ranked ones.

The highest rated site using Webflow Optimize is fastly.com.

#WebsiteRankCountryLanguage
1 fastly.com #94 United States English
2 player.vimeo.com United States English
3 greenhouse.com #1,336 United States American English
4 webflow.com #1,528 United States English
5 prodigygame.com #1,877 English
6 vsco.co #2,551 English
7 genesys.com #2,600 United States American English
8 attentive.com #3,163 United States English
9 zeffy.com #5,492 Canada English
10 anthropic.com #6,387 United States English
11 ynab.com #6,410 United States English
12 imgix.com #6,922 United States English
13 zscaler.com #7,360 United States English
14 teachable.com #7,658 English
15 healthstream.com #7,696 United States English
16 gorgias.com #7,766 United States American English
17 commonlit.org #8,310 English
18 pestpac.com #8,358 United States English
19 subsplash.com #8,409 United States English
20 celcomdigi.com #8,456 English

📈 Usage Statistics

Most of the sites that use Webflow Optimize:

Most of the sites using Webflow Optimize are from the United States, the United Kingdom, and Germany.

  • United States 57.4%
  • United Kingdom 6%
  • Germany 5%
  • Australia 4.3%
  • France 4%
  • Canada 2.5%
  • Norway 2%
  • Switzerland 2%
  • Belgium 1.3%
  • Other 15.5%

Most Webflow Optimize users speak English.

  • English 92.4%
  • German 2.7%
  • French 1.4%
  • Norwegian 0.7%
  • Spanish 0.5%
  • Dutch 0.5%
  • Italian 0.4%
  • Swedish 0.3%
  • Norwegian Bokmål 0.3%
  • Other 0.8%

The Webflow Optimize A/B testing tool is especially popular on .com and .io top-level domains.

  • .com 68.2%
  • .io 6.6%
  • .ai 4%
  • .org 2.6%
  • .co 2.6%
  • .com.au 1%
  • .app 0.9%
  • .tv 0.8%
  • .de 0.7%
  • Other 12.6%

The primary market segments for websites utilizing Webflow Optimize include business, software and hardware, and Internet services.

  • Business 38.3%
  • Software/Hardware 13.9%
  • Internet Services 12.9%
  • Finance/Banking 5.3%
  • Marketing/Merchandising 4%
  • Health 4%
  • Education/Reference 3.6%
  • Online Shopping 3%
  • Entertainment 2.3%
  • Other 12.7%

🕵️ Similar Technologies

These are some of the best Webflow Optimize alternatives.

RankName
6
Shogun
Walnut, California, United States

An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools.

$39+/month
7
Convert
Claymont, Delaware, United States

An advanced A/B testing and personalization platform for websites and web apps.

$399+/month
8
Adobe Target
San Jose, California, United States

Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting.

$50,000/year
11
AB Tasty
Paris, France

A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization.

$1,000+/month
21
Dynamic Yield
Purchase, New York, United States

An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email.

$35,000/year

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind Webflow Optimize?

Webflow Optimize is owned by Webflow, Inc., headquartered in San Francisco, California, United States.

Can I use Webflow Optimize for free?

No, Webflow Optimize is a paid solution.

What is the starting price of Webflow Optimize?

The pricing for Webflow Optimize starts at $299 per month (paid annually).

Is there a free trial available?

No, it does not currently offer a free trial. However, a demo may be available.

Which country uses Webflow Optimize the most?

The majority of Webflow Optimize users are from the United States.

Who uses Webflow Optimize?

According to our data, Webflow Optimize is used on hundreds of sites, including fastly.com, player.vimeo.com, and greenhouse.com.

Do academic institutions use Webflow Optimize?

Yes. Overall, we know of 3 academic websites in the United States that use Webflow Optimize.

How does Webflow Optimize compare to its competitors?

Webflow Optimize is a moderately popular A/B testing tool, ranking ahead of 25 other A/B testing tools we track.

What are the alternatives to Webflow Optimize?

Alternatives and possible competitors to Webflow Optimize may include Dynamic Yield, Shogun, and Convert.

👉 See Also

🗃️ About This Data