Adobe Experience Platform

Adobe, San Jose, California, United States

Adobe Experience Platform enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

It provides tools for real-time data ingestion and normalization, a unified customer profile model, governance and privacy controls, SQL-based query services, and AI and machine learning services for predictive insights and personalization.

According to our data, Adobe Experience Platform is the second most popular customer data platform on the web.
It has 17.3% of the CDP market share and is detected on 0.5% of all websites.

Statistics based on 3.4M+ analyzed websites. About this data

💸 Pricing

Custom

📊 Rankings and Market Share

🏆 Adobe Experience Platform Awards

⚡ Sites Using Adobe Experience Platform

We have data on 18,556 websites that use the Adobe Experience Platform CDP. Here is a list of some of the top ranked ones.

The highest rated site using Adobe Experience Platform is ibm.com.

#WebsiteRankCountryLanguage
1 ibm.com #66 English
2 samsung.com #73 United States English
3 playstation.com #130 Japan American English
4 cnbc.com #152 United States English
5 wiley.com #166 English
6 target.com #190 American English
7 nvidia.com #197 United States American English
8 xbox.com #205 English
9 canada.ca #209 Canada English
10 nbcnews.com #260 United States English
11 hp.com #300 United States American English
12 verizon.com #303 United States American English
13 elpais.com #309 Spain Spanish
14 costco.com #333 American English
15 lowes.com #359 English
16 tabelog.com #380 Japan Japanese
17 nhs.uk #387 United Kingdom English
18 inps.it #388 Italy Italian
19 marriott.com #398 American English
20 barnesandnoble.com #453 United States English

📈 Usage Statistics

Most of the sites that use Adobe Experience Platform:

Most of the sites using Adobe Experience Platform are from the United States, the United Kingdom, and Germany.

  • United States 29.3%
  • United Kingdom 9.9%
  • Germany 7.1%
  • Netherlands 4.8%
  • Australia 3.6%
  • France 3.6%
  • Canada 3%
  • Italy 2.9%
  • Spain 2.7%
  • Other 33.1%

Most Adobe Experience Platform users speak English, German, or Spanish.

  • English 62.2%
  • German 6.7%
  • Spanish 5.7%
  • French 3.9%
  • Dutch 3.9%
  • Italian 2.4%
  • Portuguese 1.7%
  • Japanese 1.6%
  • Polish 1.2%
  • Other 10.7%

The Adobe Experience Platform CDP is especially popular on .com and .co.uk top-level domains.

  • .com 47.3%
  • .co.uk 5.6%
  • .de 4.2%
  • .org 3%
  • .nl 2.8%
  • .com.au 2.6%
  • .ca 1.9%
  • .it 1.8%
  • .fr 1.8%
  • Other 29%

The primary market segments for websites utilizing Adobe Experience Platform include online shopping, business, and marketing and merchandising.

  • Online Shopping 22.6%
  • Business 19.1%
  • Marketing/Merchandising 9.8%
  • Finance/Banking 5.7%
  • Fashion/Beauty 4.8%
  • Health 4.5%
  • Motor Vehicles 4.2%
  • Software/Hardware 2.9%
  • Travel 2.9%
  • Other 23.5%

🕵️ Similar Technologies

These are some of the best Adobe Experience Platform alternatives.

RankName
3
Salesforce Marketing Cloud
San Francisco, California, United States

A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

$25+/user/month
13
Bloomreach
Mountain View, California, United States

Integrates real-time customer and product data with AI, enabling personalized marketing, product discovery and conversational shopping in one solution.

$$$
14
SAP Customer Data Platform
Walldorf, Baden-Württemberg, Germany

A real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources.

$140,000+/year
15
Emarsys
Walldorf, Baden-Württemberg, Germany

A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences.

$1,500/month
17
Insider
Istanbul, Turkey

A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel.

$4,800+/month

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind Adobe Experience Platform?

Adobe Experience Platform is owned by Adobe Inc., headquartered in San Jose, California, United States.

Does Adobe Experience Platform offer a free trial?

Yes, there is a free trial for 60 days, so you can explore all of its features before committing.

Which country uses Adobe Experience Platform the most?

The majority of Adobe Experience Platform users are from the United States.

Who uses Adobe Experience Platform?

According to our data, Adobe Experience Platform is used on thousands of sites, including such established ones as ibm.com, samsung.com, and playstation.com.

Is Adobe Experience Platform used on government websites?

Overall, we found Adobe Experience Platform on 39 government sites in the United States.

Do academic institutions use Adobe Experience Platform?

Yes. In total, we know of 50 academic websites in the United States that use Adobe Experience Platform.

How does Adobe Experience Platform stack up against the competition?

Adobe Experience Platform is one of the most popular customer data platforms, second only to Klaviyo.

What are the alternatives to Adobe Experience Platform?

Alternatives and possible competitors to Adobe Experience Platform may include Bloomreach, Emarsys, and Insider.

👉 See Also

🗃️ About This Data