Adobe Experience Platform

Adobe, San Jose, California, United States

Adobe Experience Platform enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

It provides tools for real-time data ingestion and normalization, a unified customer profile model, governance and privacy controls, SQL-based query services, and AI and machine learning services for predictive insights and personalization.

According to our data, Adobe Experience Platform is the second most popular customer data platform on the web.
It has 16.6% of the CDP market share and is detected on 0.6% of all websites.

It appears on 1.6% of all websites in Indonesia, 1% in the United States, and 1% in the United Kingdom.

Statistics based on 4M+ analyzed websites. About this data

💸 Pricing

Custom

📊 Rankings and Market Share

🏆 Adobe Experience Platform Awards

⚡ Sites Using Adobe Experience Platform

We have data on 23,580 websites that use the Adobe Experience Platform CDP. Here is a list of some of the top ranked ones.

The highest rated site using Adobe Experience Platform is wiley.com.

#WebsiteRankCountryLanguage
1 wiley.com #86 United States American English
2 samsung.com #106 United States English
3 canada.ca #132 Canada English
4 cnbc.com #165 United States English
5 nhs.uk #184 United Kingdom English
6 elpais.com #277 Spain Spanish
7 nbcnews.com #289 United States English
8 target.com #302 American English
9 telegraph.co.uk #306 United Kingdom English
10 behance.net #307 United States American English
11 mlb.com #319 United States English
12 marriott.com #320 United States American English
13 inps.it #359 Italy Italian
14 nvidia.com #365 United States American English
15 tabelog.com #367 Japan Japanese
16 hp.com #380 United States American English
17 xbox.com #404 United States English
18 costco.com #410 United States American English
19 lenovo.com #415 China English
20 lowes.com #426 United States English

📈 Usage Statistics

Most of the sites that use Adobe Experience Platform:

Most of the sites using Adobe Experience Platform are from the United States, the United Kingdom, and Germany.

  • United States 31.2%
  • United Kingdom 9.2%
  • Germany 6.8%
  • Netherlands 4.6%
  • Australia 3.4%
  • Indonesia 3.2%
  • France 3%
  • Canada 2.7%
  • Italy 2.7%
  • Other 33.2%

Most Adobe Experience Platform users speak English, German, or Spanish.

  • English 61.5%
  • German 6.6%
  • Spanish 5.1%
  • French 3.7%
  • Dutch 3.6%
  • Indonesian 3%
  • Italian 2.2%
  • Japanese 1.7%
  • Portuguese 1.6%
  • Other 11%

The Adobe Experience Platform CDP is especially popular on .com and .co.uk top-level domains.

  • .com 49.4%
  • .co.uk 5.3%
  • .de 4.1%
  • .org 3.2%
  • .nl 2.7%
  • .com.au 2.5%
  • .ca 1.8%
  • .it 1.7%
  • .fr 1.7%
  • Other 27.6%

The primary market segments for websites utilizing Adobe Experience Platform include online shopping, business, and marketing and merchandising.

  • Online Shopping 22.3%
  • Business 19.4%
  • Marketing/Merchandising 9.9%
  • Finance/Banking 5.7%
  • Motor Vehicles 4.6%
  • Fashion/Beauty 4.5%
  • Health 4.5%
  • Travel 3.1%
  • Software/Hardware 2.9%
  • Other 23.1%

🕵️ Similar Technologies

These are some of the best Adobe Experience Platform alternatives.

RankName
4
Salesforce Marketing Cloud
San Francisco, California, United States

A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

$25+/user/month
11
Bloomreach
Mountain View, California, United States

A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping.

$$$
13
SAP Customer Data Platform
Walldorf, Baden-Württemberg, Germany

An enterprise customer data platform that unifies customer data from sales, service, commerce, and ERP systems into real-time profiles.

$140,000+/year
14
Insider One
Istanbul, Turkey

An agentic customer engagement platform that unifies customer data, predicts customer behavior, and orchestrates campaigns across more than 12 channels.

$4,800+/month
15
Emarsys
Walldorf, Baden-Württemberg, Germany

A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels.

$1,500/month

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind Adobe Experience Platform?

Adobe Experience Platform is owned by Adobe Inc., headquartered in San Jose, California, United States.

Does Adobe Experience Platform offer a free trial?

Yes, there is a free trial for 60 days, so you can explore all of its features before committing.

Which country uses Adobe Experience Platform the most?

The majority of Adobe Experience Platform users are from the United States.

Who uses Adobe Experience Platform?

According to our data, Adobe Experience Platform is used on thousands of sites, including such established ones as wiley.com, samsung.com, and canada.ca.

Is Adobe Experience Platform used on government websites?

Overall, we found Adobe Experience Platform on 45 government sites in the United States.

Do academic institutions use Adobe Experience Platform?

Yes. In total, we know of 58 academic websites in the United States that use Adobe Experience Platform.

How does Adobe Experience Platform stack up against the competition?

Adobe Experience Platform is one of the most popular customer data platforms, second only to Klaviyo.

What are the alternatives to Adobe Experience Platform?

Alternatives and possible competitors to Adobe Experience Platform may include Bloomreach, Insider One, and Emarsys.

👉 See Also

🗃️ About This Data