SAP Customer Data Platform

SAP, Walldorf, Baden-Württemberg, Germany

SAP Customer Data Platform, formerly Gigya, is an enterprise customer data platform that unifies customer data from sales, service, commerce, and ERP systems into real-time profiles.

It resolves identities across systems, enforces consent and privacy rules, adds an AI Workbench for training churn and customer lifetime value models, connects natively to SAP ERP, and provides a low-code Connector Studio for REST integrations.

According to our data, SAP Customer Data Platform ranks 13th among the customer data platforms we track.
It has 0.8% of the CDP market share and is present on 0.03% of all websites.

Statistics based on 3.8M+ analyzed websites. About this data

💸 Pricing

SAP Customer Data Platform is a commercial product priced starting at $140,000 per year.

$140,000+/year

📊 Rankings and Market Share

🏆 SAP Customer Data Platform Awards

⚡ Sites Using SAP Customer Data Platform

We have data on 1,110 websites that use the SAP Customer Data Platform CDP. Here is a list of some of the top ranked ones.

The highest rated site using SAP Customer Data Platform is roblox.com.

#WebsiteRankCountryLanguage
1 roblox.com #224 United States English
2 sap.com #455 Germany English
3 olympics.com #1,150 United Kingdom English
4 rte.ie #1,475 Ireland English
5 raiplay.it #1,711 Italy Italian
6 20minutos.es #1,720 Spain Spanish
7 tf1info.fr #1,894 France French
8 tchibo.de #2,031 Germany German
9 independent.ie #2,144 Ireland English
10 kpmg.com #2,555 Switzerland American English
11 kurir.rs #2,567 Serbia Serbian
12 coches.net #2,907 Spain European Spanish
13 intimissimi.com #3,130 Italy American English
14 telecinco.es #3,259 Spain Spanish
15 buienradar.nl #3,299 Netherlands Dutch
16 record.pt #3,366 Portugal European Portuguese
17 sears.com.mx #3,634 Mexico Mexican Spanish
18 rai.it #3,784 Italy Italian
19 dedeman.ro #3,819 Romania Romanian
20 pokemoncenter-online.com #3,858 Japan Japanese

📈 Usage Statistics

Most of the sites that use SAP Customer Data Platform:

Most of the sites using SAP Customer Data Platform are from the United States, Spain, and the United Kingdom.

  • United States 10.1%
  • Spain 10%
  • United Kingdom 10%
  • Germany 8.6%
  • Italy 7.5%
  • Switzerland 6.2%
  • France 4.5%
  • Belgium 3.4%
  • Japan 3.4%
  • Other 36.3%

Most SAP Customer Data Platform users speak English, Spanish, or German.

  • English 43.9%
  • Spanish 12.5%
  • German 8.8%
  • French 5.6%
  • Italian 5.2%
  • Portuguese 3.5%
  • Dutch 2.7%
  • Japanese 2.3%
  • Romanian 1.4%
  • Other 14.1%

The SAP Customer Data Platform CDP is especially popular on .com, .es, and .co.uk top-level domains.

  • .com 30.4%
  • .es 6%
  • .co.uk 5.9%
  • .de 5.7%
  • .it 5%
  • .fr 3.2%
  • .com.au 2.1%
  • .ch 1.9%
  • .be 1.9%
  • Other 37.9%

The primary market segments for websites utilizing SAP Customer Data Platform include business, marketing and merchandising, and general news.

  • Business 18.7%
  • Marketing/Merchandising 14.4%
  • General News 11.4%
  • Motor Vehicles 7.6%
  • Online Shopping 7.5%
  • Health 6.9%
  • Fashion/Beauty 5%
  • Entertainment 4.9%
  • Sports 2.4%
  • Other 21.2%

🕵️ Similar Technologies

These are some of the best SAP Customer Data Platform alternatives.

RankName
2
Adobe Experience Platform
San Jose, California, United States

Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

$$$
11
Bloomreach
Mountain View, California, United States

A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping.

$$$
14
Insider One
Istanbul, Turkey

An agentic customer engagement platform that unifies customer data, predicts customer behavior, and orchestrates campaigns across more than 12 channels.

$4,800+/month
15
Emarsys
Walldorf, Baden-Württemberg, Germany

A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels.

$1,500/month
20
Commanders Act
Paris, France

A cookieless customer data and enterprise tag management platform that collects, normalizes, enriches, validates, and activates first-party customer data in real time.

$$$

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💬 Frequently Asked Questions

What is the company behind SAP Customer Data Platform?

SAP Customer Data Platform is owned by SAP SE, headquartered in Walldorf, Baden-Württemberg, Germany.

Does SAP Customer Data Platform offer a free plan?

No, SAP Customer Data Platform is a paid solution.

What is the price of SAP Customer Data Platform?

The pricing for SAP Customer Data Platform starts at $140,000 per year.

Which country uses SAP Customer Data Platform the most?

The majority of SAP Customer Data Platform users are from the United States.

Who uses SAP Customer Data Platform?

According to our data, SAP Customer Data Platform is used on over a thousand sites, including such established ones as roblox.com, olympics.com, and rte.ie.

How does SAP Customer Data Platform compare to its competitors?

SAP Customer Data Platform is a fairly popular CDP, ranking ahead of 58 other customer data platforms we track.

What are the alternatives to SAP Customer Data Platform?

Alternatives and possible competitors to SAP Customer Data Platform may include Emarsys, Adobe Experience Platform, and Bloomreach.

👉 See Also

🗃️ About This Data