SAP Customer Data Platform

SAP, Walldorf, Baden-Württemberg, Germany

The SAP Customer Data Platform (formerly Gigya) is a real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources.

According to our data, SAP Customer Data Platform ranks 14th among the customer data platforms we track.
It has 0.8% of the CDP market share and is present on 0.03% of all websites.

Statistics based on 3.6M+ analyzed websites. About this data

💸 Pricing

SAP Customer Data Platform is a commercial product priced starting at $140,000 per year.

$140,000+/year

📊 Rankings and Market Share

🏆 SAP Customer Data Platform Awards

⚡ Sites Using SAP Customer Data Platform

We have data on 984 websites that use the SAP Customer Data Platform CDP. Here is a list of some of the top ranked ones.

The highest rated site using SAP Customer Data Platform is roblox.com.

#WebsiteRankCountryLanguage
1 roblox.com #224 United States English
2 sap.com #455 Germany English
3 olympics.com #1,150 United Kingdom English
4 nfl.com #1,167 United States English
5 rte.ie #1,475 Ireland English
6 raiplay.it #1,711 Italy Italian
7 20minutos.es #1,720 Spain Spanish
8 tf1info.fr #1,894 France French
9 tchibo.de #2,031 Germany German
10 kpmg.com #2,555 Switzerland American English
11 kurir.rs #2,567 Serbia Serbian
12 coches.net #2,907 Spain European Spanish
13 intimissimi.com #3,130 Italy American English
14 telecinco.es #3,259 Spain Spanish
15 buienradar.nl #3,299 Netherlands Dutch
16 record.pt #3,366 Portugal European Portuguese
17 sears.com.mx #3,634 Mexico Mexican Spanish
18 rai.it #3,784 Italy Italian
19 dedeman.ro #3,819 Romania Romanian
20 pokemoncenter-online.com #3,858 Japan Japanese

📈 Usage Statistics

Most of the sites that use SAP Customer Data Platform:

Most of the sites using SAP Customer Data Platform are from the United Kingdom, Spain, and the United States.

  • United Kingdom 11.9%
  • Spain 10.4%
  • United States 9%
  • Germany 8.1%
  • Italy 7.9%
  • Switzerland 6.8%
  • France 4.5%
  • Japan 3.6%
  • Belgium 3%
  • Other 34.8%

Most SAP Customer Data Platform users speak English, Spanish, or German.

  • English 45.3%
  • Spanish 12.8%
  • German 8%
  • French 5.7%
  • Italian 5.1%
  • Portuguese 3.5%
  • Dutch 2.6%
  • Japanese 2.4%
  • Serbian 1.5%
  • Other 13.1%

The SAP Customer Data Platform CDP is especially popular on .com, .co.uk, and .es top-level domains.

  • .com 31.8%
  • .co.uk 6.6%
  • .es 6.4%
  • .de 5.3%
  • .it 5%
  • .fr 3%
  • .be 1.9%
  • .ch 1.8%
  • .com.au 1.8%
  • Other 36.4%

The primary market segments for websites utilizing SAP Customer Data Platform include business, marketing and merchandising, and general news.

  • Business 18.1%
  • Marketing/Merchandising 13.1%
  • General News 12.5%
  • Motor Vehicles 8%
  • Online Shopping 7.6%
  • Health 6%
  • Entertainment 5.6%
  • Fashion/Beauty 4.8%
  • Sports 2.8%
  • Other 21.5%

🕵️ Similar Technologies

These are some of the best SAP Customer Data Platform alternatives.

RankName
2
Adobe Experience Platform
San Jose, California, United States

Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

$$$
13
Bloomreach
Mountain View, California, United States

A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping.

$$$
15
Emarsys
Walldorf, Baden-Württemberg, Germany

A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels.

$1,500/month
17
Insider
Istanbul, Turkey

A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel.

$4,800+/month
21
Commanders Act
Paris, France

A cookieless customer data and enterprise tag management platform that collects, normalizes, enriches, validates, and activates first-party customer data in real time.

$$$

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💬 Frequently Asked Questions

What is the company behind SAP Customer Data Platform?

SAP Customer Data Platform is owned by SAP SE, headquartered in Walldorf, Baden-Württemberg, Germany.

Does SAP Customer Data Platform offer a free plan?

No, SAP Customer Data Platform is a paid solution.

What is the price of SAP Customer Data Platform?

The pricing for SAP Customer Data Platform starts at $140,000 per year.

Which country uses SAP Customer Data Platform the most?

The majority of SAP Customer Data Platform users are from the United Kingdom.

Who uses SAP Customer Data Platform?

According to our data, SAP Customer Data Platform is used on hundreds of sites, including such established ones as roblox.com, olympics.com, and nfl.com.

How does SAP Customer Data Platform compare to its competitors?

SAP Customer Data Platform is a fairly popular CDP, ranking ahead of 57 other customer data platforms we track.

What are the alternatives to SAP Customer Data Platform?

Alternatives and possible competitors to SAP Customer Data Platform may include Adobe Experience Platform, Bloomreach, and Emarsys.

👉 See Also

🗃️ About This Data