SAP Customer Data Platform

SAP, Walldorf, Baden-Württemberg, Germany

SAP Customer Data Platform, formerly Gigya, is an enterprise customer data platform that unifies customer data from sales, service, commerce, and ERP systems into real-time profiles.

It resolves identities across systems, enforces consent and privacy rules, adds an AI Workbench for training churn and customer lifetime value models, connects natively to SAP ERP, and provides a low-code Connector Studio for REST integrations.

According to our data, SAP Customer Data Platform ranks 13th among the customer data platforms we track.
It has 0.8% of the CDP market share and is present on 0.03% of all websites.

It is especially popular in the United Kingdom, appearing on 0.05% of all websites in the country.

Statistics based on 4M+ analyzed websites. About this data

💸 Pricing

SAP Customer Data Platform is a commercial product priced starting at $140,000 per year.

$140,000+/year

📊 Rankings and Market Share

🏆 SAP Customer Data Platform Awards

⚡ Sites Using SAP Customer Data Platform

We have data on 1,126 websites that use the SAP Customer Data Platform CDP. Here is a list of some of the top ranked ones.

The highest rated site using SAP Customer Data Platform is roblox.com.

#WebsiteRankCountryLanguage
1 roblox.com #317 United States English
2 olympics.com #1,268 United Kingdom English
3 tf1info.fr #1,503 France French
4 rte.ie #1,526 Ireland English
5 raiplay.it #2,075 Italy Italian
6 kpmg.com #2,180 Switzerland American English
7 kurir.rs #2,216 Serbia Serbian
8 independent.ie #2,398 Ireland English
9 telecinco.es #2,624 Spain Spanish
10 akc.org #2,652 United States English
11 rai.it #2,808 Italy Italian
12 coches.net #2,969 Spain European Spanish
13 buienradar.nl #3,086 Netherlands Dutch
14 pokemoncenter-online.com #3,277 Japan Japanese
15 record.pt #3,449 Portugal European Portuguese
16 dedeman.ro #4,156 Romania Romanian
17 deloitte.com #5,624 English
18 lafeltrinelli.it #5,950 Italy Italian
19 ibs.it #6,271 Italy Italian
20 sherwin-williams.com #6,537 American English

📈 Usage Statistics

Most of the sites that use SAP Customer Data Platform:

Most of the sites using SAP Customer Data Platform are from the United Kingdom, the United States, and Spain.

  • United Kingdom 10.1%
  • United States 10%
  • Spain 9.8%
  • Germany 8.4%
  • Italy 7.4%
  • Switzerland 6.2%
  • France 4.6%
  • Belgium 3.4%
  • Japan 3.4%
  • Other 36.7%

Most SAP Customer Data Platform users speak English, Spanish, or German.

  • English 44.2%
  • Spanish 12.4%
  • German 8.6%
  • French 5.6%
  • Italian 5.1%
  • Portuguese 3.6%
  • Dutch 3%
  • Japanese 2.3%
  • Serbian 1.4%
  • Other 13.8%

The SAP Customer Data Platform CDP is especially popular on .com, .es, and .co.uk top-level domains.

  • .com 30.4%
  • .es 5.9%
  • .co.uk 5.9%
  • .de 5.5%
  • .it 5%
  • .fr 3.3%
  • .com.au 2.2%
  • .nl 2%
  • .be 2%
  • Other 37.8%

The primary market segments for websites utilizing SAP Customer Data Platform include business, marketing and merchandising, and general news.

  • Business 18.6%
  • Marketing/Merchandising 14.5%
  • General News 11.3%
  • Motor Vehicles 8.4%
  • Online Shopping 7.4%
  • Health 6.9%
  • Fashion/Beauty 5%
  • Entertainment 4.6%
  • Sports 2.4%
  • Other 20.9%

🕵️ Similar Technologies

These are some of the best SAP Customer Data Platform alternatives.

RankName
2
Adobe Experience Platform
San Jose, California, United States

Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

$$$
11
Bloomreach
Mountain View, California, United States

A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping.

$$$
14
Insider One
Istanbul, Turkey

An agentic customer engagement platform that unifies customer data, predicts customer behavior, and orchestrates campaigns across more than 12 channels.

$4,800+/month
15
Emarsys
Walldorf, Baden-Württemberg, Germany

A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels.

$1,500/month
20
Commanders Act
Paris, France

A cookieless customer data and enterprise tag management platform that collects, normalizes, enriches, validates, and activates first-party customer data in real time.

$$$

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind SAP Customer Data Platform?

SAP Customer Data Platform is owned by SAP SE, headquartered in Walldorf, Baden-Württemberg, Germany.

Does SAP Customer Data Platform offer a free plan?

No, SAP Customer Data Platform is a paid solution.

What is the price of SAP Customer Data Platform?

The pricing for SAP Customer Data Platform starts at $140,000 per year.

Which country uses SAP Customer Data Platform the most?

The majority of SAP Customer Data Platform users are from the United Kingdom.

Who uses SAP Customer Data Platform?

According to our data, SAP Customer Data Platform is used on over a thousand sites, including such established ones as roblox.com, olympics.com, and tf1info.fr.

How does SAP Customer Data Platform compare to its competitors?

SAP Customer Data Platform is a fairly popular CDP, ranking ahead of 58 other customer data platforms we track.

What are the alternatives to SAP Customer Data Platform?

Alternatives and possible competitors to SAP Customer Data Platform may include Emarsys, Adobe Experience Platform, and Bloomreach.

👉 See Also

🗃️ About This Data