πŸ†š Klaviyo vs. SAP Customer Data Platform

Type

Marketing automation platform
Customer data platform

About

Klaviyo is a marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

It provides real-time customer profiles with behavioral and purchase history, advanced segmentation based on hundreds of data points, and built-in AI for automated multi-channel flows, content generation, and predictive analytics such as next purchase date, churn risk, and lifetime value.

SAP Customer Data Platform, formerly Gigya, is an enterprise customer data platform that unifies customer data from sales, service, commerce, and ERP systems into real-time profiles.

It resolves identities across systems, enforces consent and privacy rules, adds an AI Workbench for training churn and customer lifetime value models, connects natively to SAP ERP, and provides a low-code Connector Studio for REST integrations.

Headquarters

Boston, Massachusetts, United States
Walldorf, Baden-WΓΌrttemberg, Germany

Website

Pricing

Free version βœ”οΈ 500 emails + 150 SMS credits per month
Email
(15K emails)
$45+/month
Email and SMS
(5K emails + 100 SMS credits)
$20+/month
Marketing Analytics $100+/month
Advanced Klaviyo Data Platform $500+/month
Customer Agent
(75+ AI conversations)
$50+/month
Price per SMS
USA $0.012-
Canada $0.036-
Australia $0.048-
UK $0.05-
Spain $0.06-
Italy $0.084-
Ireland $0.0903
Germany $0.1122
Free version ❌
$140,000+/year

Categories

Marketing Automation β€Ί Rank #2
CDP β€Ί Rank #1
CDP β€Ί Rank #13
Email Marketing β€Ί Rank #2
Push Notifications β€Ί Rank #1

Popularity

Determined by the number of sites using each technology.

The Klaviyo marketing automation platform is 55 times more popular than SAP Customer Data Platform.
Total websites

Market share

CDP

Popularity by country

Determined by the number of sites detected from each country.

Klaviyo is more popular in the United States, the United Kingdom, and Australia, while SAP Customer Data Platform is more popular in Suriname and the Bahamas.
United States
United Kingdom
Australia
Canada
Germany
France
Netherlands
Denmark
Spain
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Klaviyo is more popular than SAP Customer Data Platform in all market segments.
Online Shopping
Fashion/Beauty
Marketing/Merchandising
Business
Sports
Health
Alcohol
Entertainment
Blogs/Wiki
Internet Services

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#455
#1,475
#1,711
View more ➝

See also

πŸ—ƒοΈ About This Data