⚡ Customer Data Platforms in Spain

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

Spain is a Southern European country with a population of around 48 million people.

According to our data, customer data platforms are used on 2.5% of websites from Spain.

⭐ Most Popular in 2026

The following chart shows the top CDPs in Spain in 2026, based on market share.

The most popular is Klaviyo with an impressive share of 43.2%, followed by Adobe Experience Platform with 19.7% and Snowplow with 7.2%.

🚀 Highlights

Here is a list of the top CDPs that are more popular in Spain than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best CDPs

Below is a more detailed list of the top 25 of the 49 CDPs used on sites from Spain, ranked by their market share.

RankNameMarket share
1
Klaviyo
Boston, Massachusetts, United States

A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

Free$45+/month
2
Adobe Experience Platform
San Jose, California, United States

Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

$$$
3
Snowplow
London, United Kingdom

A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases.

FreeOpen source$37,500/year
4
Salesforce Marketing Cloud
San Francisco, California, United States

A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

$25+/user/month
5
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$
6
SALESmanago
Krakow, Poland

An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications.

$$$
7
Tealium
San Diego, California, United States

An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline.

$150,000+/year
8
SAP Customer Data Platform
Walldorf, Baden-Württemberg, Germany

An enterprise customer data platform that unifies customer data from sales, service, commerce, and ERP systems into real-time profiles.

$140,000+/year
9
Optimizely
New York, United States

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

$36,000+/year
10
Segment
San Francisco, California, United States

A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources.

Free$120+/month
11
Insider One
Istanbul, Turkey

An agentic customer engagement platform that unifies customer data, predicts customer behavior, and orchestrates campaigns across more than 12 channels.

$4,800+/month
12
Epsilon
Irving, Texas, United States

An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.

$$$
13
Emarsys
Walldorf, Baden-Württemberg, Germany

A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels.

$1,500/month
14
Rudderstack
San Francisco, California, United States

A warehouse-native, developer-focused customer data platform available in open-source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers.

FreeOpen source$550+/month
15
Bloomreach
Mountain View, California, United States

A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping.

$$$
16
Commanders Act
Paris, France

A cookieless customer data and enterprise tag management platform that collects, normalizes, enriches, validates, and activates first-party customer data in real time.

$$$
17
Zeta Marketing Platform
New York, United States

An AI-driven marketing cloud that unifies customer data, identity resolution, and omnichannel activation to help brands execute personalized campaigns.

$580,000+/year
18
Mapp
London, United Kingdom

A digital marketing platform that combines customer acquisition and engagement into one platform with cross-channel capabilities.

$3,050+/month
19
Zeotap
Berlin, Germany

A customer data platform that lets companies integrate, unify, segment, and orchestrate customer data, offering a drag-and-drop interface and prebuilt machine learning models.

$$$
20
Selligent
New York, United States

An omnichannel marketing automation platform that enables B2C brands to engage consumers across email, web, social, and SMS channels.

$$$
21
Treasure AI
Mountain View, California, United States

An enterprise agentic experience platform that allows users to collect, store, and analyze their data on the cloud.

$8,825+/month
22
Mediarithmics
Paris, France

A holistic customer data platform designed for data-driven enterprises.

$$$
23
mParticle
New York, United States

An AI-driven customer data platform that simplifies the collection and connection of user data to hundreds of vendors, eliminating the need to manage multiple integrations.

$$$
24
Eulerian
Paris, France

A comprehensive attribution, analytics, and activation solution that optimizes marketing campaigns.

25
Ometria
London, United Kingdom

A customer data and experience platform that helps retail marketers increase revenue by sending personalized, relevant, cross-channel marketing messages.

$$$

👉 See Also

🗃️ About This Data