mParticle

New York, United States

mParticle is an AI-driven customer data platform that simplifies the collection and connection of user data to hundreds of vendors, eliminating the need to manage multiple integrations.

According to our data, mParticle ranks 34th among the customer data platforms we track.
It has 0.2% of the CDP market share and is present on 0.005% of all websites.

Statistics based on 3.4M+ analyzed websites. About this data

💸 Pricing

Value-based

📊 Rankings and Market Share

🏆 mParticle Awards

⚡ Sites Using mParticle

We have data on 177 websites that use the mParticle CDP. Here is a list of some of the top ranked ones.

The highest rated site using mParticle is bbc.com.

#WebsiteRankCountryLanguage
1 bbc.com #65 United Kingdom British English
2 marksandspencer.com #470 United Kingdom British English
3 starbucks.com #1,337 American English
4 nbcsports.com #1,357 United States American English
5 ulta.com #1,397 American English
6 samsclub.com #1,531 United States English
7 nbc.com #1,946 United States American English
8 ctvnews.ca #1,980 Canada English
9 channel4.com #1,993 United Kingdom English
10 peacocktv.com #2,026 United States American English
11 bnnbloomberg.ca #2,228 Canada English
12 bedbathandbeyond.com #2,776 United States English
13 westernunion.com #2,780 United States English
14 tsn.ca #3,658 Canada English
15 stocktwits.com #5,649 English
16 jobkorea.co.kr #5,946 Korea Korean
17 gymshark.com #5,972 United Kingdom English
18 cp24.com #6,445 Canada English
19 venmo.com #7,207 United States American English
20 nike.com.br #7,726 Brazil Brazilian Portuguese

📈 Usage Statistics

Most of the sites that use mParticle:

Most of the sites using mParticle are from the United States, Canada, and the United Arab Emirates.

  • United States 39.4%
  • Canada 13.9%
  • United Arab Emirates 11.7%
  • United Kingdom 7.3%
  • Australia 4.4%
  • Spain 2.2%
  • Czech Republic 1.5%
  • Germany 1.5%
  • Korea 1.5%
  • Other 16.6%

Most mParticle users speak English or Spanish.

  • English 85.3%
  • Spanish 4%
  • French 2.8%
  • German 1.1%
  • Portuguese 1.1%
  • Czech 1.1%
  • Korean 1.1%
  • Dutch 0.6%
  • Chinese 0.6%
  • Other 2.3%

The mParticle CDP is especially popular on .com and .ca top-level domains.

  • .com 66.1%
  • .ca 9.6%
  • .com.au 3.4%
  • .net 2.3%
  • .es 1.7%
  • .co.uk 1.1%
  • .io 1.1%
  • .co.nz 1.1%
  • .cz 1.1%
  • Other 12.5%

The primary market segments for websites utilizing mParticle include entertainment, online shopping, and restaurants.

  • Entertainment 20.7%
  • Online Shopping 14.1%
  • Restaurants 9.8%
  • Education/Reference 7.6%
  • General News 7.6%
  • Business 6.5%
  • Sports 6.5%
  • Internet Radio/TV 6.5%
  • Marketing/Merchandising 4.3%
  • Other 16.4%

🕵️ Similar Technologies

These are some of the best mParticle alternatives.

RankName
2
Adobe Experience Platform
San Jose, California, United States

Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

$$$
3
Snowplow
London, United Kingdom

A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases.

FreeOpen source$$$
6
Segment
San Francisco, California, United States

A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources.

Free$120+/month
8
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$
9
Rudderstack
San Francisco, California, United States

A warehouse-native, developer-focused customer data platform available in open source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers.

FreeOpen source$550+/month

🆚 Compare Alternatives

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💬 Frequently Asked Questions

Where is mParticle's headquarters?

mParticle is located in New York, United States.

Which country uses mParticle the most?

The majority of mParticle users are from the United States.

Who uses mParticle?

According to our data, mParticle is used on over a hundred sites, including such established ones as bbc.com, marksandspencer.com, and starbucks.com.

How does mParticle stack up against the competition?

mParticle is a moderately popular CDP, ranking ahead of 37 other customer data platforms we track.

What are the alternatives to mParticle?

Alternatives and possible competitors to mParticle may include Adobe Experience Platform, Snowplow, and Segment.

🗃️ About This Data