mParticle

New York, United States

mParticle is an AI-driven customer data platform that simplifies the collection and connection of user data to hundreds of vendors, eliminating the need to manage multiple integrations.

According to our data, mParticle ranks 32th among the customer data platforms we track.
It has 0.2% of the CDP market share and is present on 0.006% of all websites.

It is especially popular in the United States, appearing on 0.01% of all websites in the country.

Statistics based on 4M+ analyzed websites. About this data

💸 Pricing

Value-based

📊 Rankings and Market Share

🏆 mParticle Awards

⚡ Sites Using mParticle

We have data on 228 websites that use the mParticle CDP. Here is a list of some of the top ranked ones.

The highest rated site using mParticle is bbc.com.

#WebsiteRankCountryLanguage
1 bbc.com #103 United Kingdom British English
2 weather.com #312 United States American English
3 ctvnews.ca #1,066 Canada English
4 nbcsports.com #1,639 United States American English
5 starbucks.com #1,657 American English
6 marksandspencer.com #2,122 United Kingdom British English
7 ulta.com #2,128 American English
8 sephora.com #2,412 United States English
9 channel4.com #2,640 English
10 peacocktv.com #3,900 United States American English
11 bnnbloomberg.ca #3,951 Canada English
12 nbc.com #4,387 United States American English
13 westernunion.com #5,401 United States English
14 bedbathandbeyond.com #6,124 United States English
15 cinemark.com #6,531 United States English
16 nissen.co.jp #8,243 Japan Japanese
17 tsn.ca #8,546 Canada Canadian English
18 cp24.com #12,609 Canada English
19 syfy.com #12,988 United States American English
20 bravotv.com #13,158 United States American English

📈 Usage Statistics

Most of the sites that use mParticle:

Most of the sites using mParticle are from the United States, Canada, and the United Kingdom.

  • United States 42.3%
  • Canada 14.4%
  • United Kingdom 8.2%
  • Spain 4.1%
  • United Arab Emirates 4.1%
  • Australia 3.1%
  • Germany 2.1%
  • Italy 2.1%
  • France 1.5%
  • Other 18.1%

Most mParticle users speak English, Spanish, or French.

  • English 79.7%
  • Spanish 4.8%
  • French 3.5%
  • German 1.8%
  • Italian 1.8%
  • Japanese 0.9%
  • Dutch 0.9%
  • Portuguese 0.9%
  • Czech 0.9%
  • Other 4.8%

The mParticle CDP is especially popular on .com and .ca top-level domains.

  • .com 60.5%
  • .ca 8.8%
  • .com.au 2.6%
  • .net 2.2%
  • .es 1.8%
  • .co.uk 1.8%
  • .org 1.3%
  • .de 1.3%
  • .ch 0.9%
  • Other 18.8%

The primary market segments for websites utilizing mParticle include entertainment, online shopping, and restaurants.

  • Entertainment 16.3%
  • Online Shopping 12.5%
  • Restaurants 12.5%
  • Sports 7.7%
  • Business 6.7%
  • Marketing/Merchandising 5.8%
  • General News 5.8%
  • Internet Radio/TV 5.8%
  • Education/Reference 4.8%
  • Other 22.1%

🕵️ Similar Technologies

These are some of the best mParticle alternatives.

RankName
2
Adobe Experience Platform
San Jose, California, United States

Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

$$$
3
Snowplow
London, United Kingdom

A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases.

FreeOpen source$37,500/year
6
Segment
San Francisco, California, United States

A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources.

Free$120+/month
8
Rudderstack
San Francisco, California, United States

A warehouse-native, developer-focused customer data platform available in open-source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers.

FreeOpen source$550+/month
9
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$

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💬 Frequently Asked Questions

Where is mParticle from?

mParticle is from New York, United States.

Which country uses mParticle the most?

The majority of mParticle users are from the United States.

Who uses mParticle?

According to our data, mParticle is used on hundreds of sites, including such established ones as bbc.com, weather.com, and ctvnews.ca.

How does mParticle stack up against the competition?

mParticle is a moderately popular CDP, ranking ahead of 39 other customer data platforms we track.

What are the alternatives to mParticle?

Alternatives and possible competitors to mParticle may include Adobe Experience Platform, Snowplow, and Segment.

🗃️ About This Data