🆚 Acquia vs. mParticle

Type

Customer data platform
Customer data platform

About

Acquia is a digital experience platform (DXP) that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

It includes a content management system built on Drupal, a customer data platform with personalization and behavior-based segmentation, marketing automation and campaign tools, multi-site and multi-domain management, and integration-ready APIs for extensibility.

mParticle is an AI-driven customer data platform that simplifies the collection and connection of user data to hundreds of vendors, eliminating the need to manage multiple integrations.

Headquarters

Boston, Massachusetts, United States
New York, United States

Website

Pricing

Free version ❌
Custom
Value-based

Categories

CDP › Rank #9
CDP › Rank #34
Marketing Automation › Rank #16
Personalization › Rank #9

Popularity

Determined by the number of sites using each technology.

The Acquia CDP is 10 times more popular than mParticle.
Total websites

Market share

CDP

Popularity by country

Determined by the number of sites detected from each country.

Acquia is more popular in the United States, Brazil, and Spain, while mParticle is more popular in the United Arab Emirates and Qatar.
United States
Brazil
Spain
Germany
France
United Kingdom
Switzerland
Japan
Poland
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Acquia is more popular among sites focused on business, education and reference, and marketing and merchandising, while mParticle is more commonly used on entertainment, sports, and restaurants sites.
Business
Education/Reference
Marketing/Merchandising
Online Shopping
Internet Services
Entertainment
Blogs/Wiki
Health
Software/Hardware
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,804
#2,394
#3,042
View more ➝
Name
Rank
#1,397
View more ➝

See also

🗃️ About This Data