⚡ Personalization Software in Brazil
Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.
Brazil is a South American country with a population of around 217 million people.
According to our research, personalization software is used on 1.9% of websites from Brazil.
⭐ Most Popular in 2026
The following chart shows the top personalization software in Brazil in 2026, based on market share.
The most popular is
ActiveCampaign with a share of 26.6%, followed by Adobe Experience Platform with 18.5% and
VWO with 17.2%.
ActiveCampaign 26.6%Adobe Experience Platform 18.5%
VWO 17.2%
Acquia 15%Insider 7.8%
Salesforce Marketing Cloud 6.3%
Oracle Responsys 2.4%
Optimizely 2%
Emarsys 1.7%
Dotdigital 1.7%Adobe Target 1.2%
AB Tasty 1.1%Shogun 0.9%
Omniconvert 0.8%
MoEngage 0.7%
🚀 Highlights
Here is a list of the top solutions that is more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.
- 1.
ActiveCampaign (-3) - 4.
Acquia (-5) - 5.
Insider (-19)
- 7.
Oracle Responsys (-53)
- 9.
Emarsys (-9)
- 14.
Omniconvert (-27)
- 15.
MoEngage (-22)
- 16.
iZooto (-14)
- 17.
Dynamic Yield (-8)
- 18.
Netcore (-24)
✨ Best Personalization Software
Below is a more detailed list of the top 25 of the 48 personalization software solutions used on sites from Brazil, ranked by their market share.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 69,795 websites from Brazil.
- We currently track the presence of 67 personalization software solutions across the web.
- Of these, 48 were detected on websites from Brazil.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.
CleverTap
Yieldify