⚡ Personalization Software in Brazil

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Brazil is a South American country with a population of around 217 million people.

According to our research, personalization software is used on 1.9% of websites from Brazil.

Statistics based on 71K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in Brazil in 2026, based on market share.

The most popular is ActiveCampaign with a share of 26.9%, followed by Adobe Experience Platform with 18.6% and VWO with 17.3%.

ActiveCampaign 26.9%
Adobe Experience Platform 18.6%
VWO 17.3%
Acquia 14.8%
Insider 7.6%
Salesforce Marketing Cloud 6.5%
Oracle Responsys 2.4%
Optimizely 1.8%
Emarsys 1.7%
Dotdigital 1.6%
Adobe Target 1.2%
AB Tasty 1%
Shogun 0.9%
MoEngage 0.7%
Omniconvert 0.7%

🚀 Highlights

Here is a list of the top solutions that is more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.

1. ActiveCampaign ^(-3)
4. Acquia ^(-5)
5. Insider ^(-18)
7. Oracle Responsys ^(-54)
9. Emarsys ^(-9)
14. MoEngage ^(-22)
15. Omniconvert ^(-26)
16. iZooto ^(-14)
17. Twilio ^(-15)
18. Dynamic Yield ^(-7)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 48 personalization software solutions used on sites from Brazil, ranked by their market share.

Rank	Name	Market share
1	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	26.9%
2	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	18.6%
3	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	17.3%
4	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	14.8%
5	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	7.6%
6	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	6.5%
7	Oracle Responsys Austin, Texas, United States A cross-channel campaign management platform.	2.4%
8	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	1.8%
9	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	1.7%
10	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1.6%
11	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	1.2%
12	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1%
13	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	0.9%
14	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	0.7%
15	Omniconvert Bucharest, Romania A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys. Free$273+/month	0.7%
16	iZooto Noida, Uttar Pradesh, India A user engagement and retention platform that enables marketers to send personalized browser push notifications. Free$85+/month	0.5%
17	Twilio San Francisco, California, United States A cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications. Free$250+/month	0.5%
18	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	0.4%
19	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	0.4%
20	CleverTap San Francisco, California, United States A customer engagement and retention platform that helps businesses analyze user behavior, unify profiles, automate campaigns, and target audiences across multiple channels to increase app interaction and reduce churn. $75+/month	0.4%
21	Algonomy San Francisco, California, United States A real-time customer data platform that enables personalization and algorithmic customer engagement.	0.4%
22	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	0.4%
23	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $99+/month	0.4%
24	Yieldify London, United Kingdom A fully managed personalization platform that helps ecommerce businesses drive more revenue by engaging customers with personalized experiences. $$$	0.3%
25	Synerise Kraków, Poland An AI-driven behavioral data and marketing automation platform designed to collect, analyze, personalize and act on customer data. $$$	0.3%

👉 See Also

🌎 Personalization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 71,091 websites from Brazil.
We currently track the presence of 67 personalization software solutions across the web.
Of these, 48 were detected on websites from Brazil.
Statistics were last calculated on August 3, 2026.
For more details, see our methodology and disclaimer.