⚡ Personalization Software in Colombia

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Colombia is a South American country with a population of over 52 million people.

According to our research, personalization software is used on 2% of websites from Colombia.

Statistics based on 8K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in Colombia in 2026, based on market share.

The most popular is Adobe Experience Platform with a share of 29.8%, followed by VWO with 16.8% and ActiveCampaign with 11.2%.

Adobe Experience Platform 29.8%
VWO 16.8%
ActiveCampaign 11.2%
Salesforce Marketing Cloud 6.2%
Emarsys 5.6%
Segmentify 5%
OptiMonk 5%
Adobe Target 4.3%
Dynamic Yield 4.3%
Dotdigital 4.3%
Insider One 3.1%
Acquia 2.5%
AB Tasty 2.5%
Optimizely 1.9%
Shogun 1.9%

🚀 Highlights

Here is a list of the top solutions that is more popular in Colombia than worldwide.
Differences between global and country rankings are shown in parentheses.

5. Emarsys ^(-20)
6. Segmentify ^(-44)
7. OptiMonk ^(-1)
8. Adobe Target ^(-2)
9. Dynamic Yield ^(-19)
11. Insider One ^(-11)
17. Twilio ^(-18)
18. Triptease ^(-18)
19. Oracle Responsys ^(-47)
21. BlueConic ^(-5)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 35 personalization software solutions used on sites from Colombia, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	29.8%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	16.8%
3	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	11.2%
4	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	6.2%
5	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	5.6%
6	Segmentify Istanbul, Turkey A customer engagement platform that enables brands to provide personalized, omnichannel customer experiences in real time. €149+/month	5%
7	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	5%
8	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	4.3%
9	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	4.3%
10	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	4.3%
11	Insider One Istanbul, Turkey An agentic customer engagement platform that unifies customer data, predicts customer behavior, and orchestrates campaigns across more than 12 channels. $4,800+/month	3.1%
12	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	2.5%
13	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	2.5%
14	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	1.9%
15	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify that provides a visual page builder and A/B testing tools. $39+/month	1.9%
16	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	1.9%
17	Twilio San Francisco, California, United States A cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications. Free$250+/month	1.9%
18	Triptease London, United Kingdom An all-in-one data marketing platform for hotels to personalize marketing and increase direct bookings. $$$	1.9%
19	Oracle Responsys Austin, Texas, United States A cross-channel campaign management platform.	1.9%
20	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $69+/month	1.2%
21	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies first-party customer data into real-time profiles and uses AI agents to choose and execute personalized marketing actions. $$$	1.2%
22	LimeSpot Vancouver, British Columbia, Canada An AI-driven personalization engine built for Shopify and BigCommerce stores to improve conversion rates. Free$$$	1.2%
23	CleverTap San Francisco, California, United States A customer engagement and retention platform that helps businesses analyze user behavior, unify profiles, automate campaigns, and target audiences across multiple channels to increase app interaction and reduce churn. $75+/month	1.2%
24	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	0.6%
25	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	0.6%

👉 See Also

🌎 Personalization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 8,140 websites from Colombia.
We currently track the presence of 72 personalization software solutions across the web.
Of these, 35 were detected on websites from Colombia.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.