⚡ Personalization Software in the United States

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

The United States of America (USA) is a North American country with a population of over 341 million people.

According to our research, personalization software is used on 3.1% of websites from the United States.

Statistics based on 579K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in the United States in 2026, based on market share.

The most popular is Adobe Experience Platform with a share of 26.3%, followed by VWO with 16.1% and Salesforce Marketing Cloud with 13.3%.

Adobe Experience Platform 26.3%
VWO 16.1%
Salesforce Marketing Cloud 13.3%
ActiveCampaign 10.2%
Optimizely 7.1%
Shogun 4.5%
Athos Commerce 3.5%
Acquia 3.1%
Adobe Target 2.9%
Drip 2%
Justuno 2%
Dotdigital 1.9%
Coveo 1.9%
Wunderkind 1.8%
Other 3.4%

🚀 Highlights

Here is a list of the top solutions that is more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

7. Athos Commerce ^(-3)
8. Acquia ^(-1)
10. Drip ^(-3)
11. Justuno ^(-5)
13. Coveo ^(-11)
14. Wunderkind ^(-8)
15. BlueConic ^(-4)
16. Sitefinity Insight ^(-14)
17. AddShoppers ^(-10)
18. Sailthru ^(-10)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 64 personalization software solutions used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	26.3%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	16.1%
3	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	13.3%
4	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	10.2%
5	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	7.1%
6	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	4.5%
7	Athos Commerce San Antonio, Texas, United States An e-commerce search, product discovery, and AI-powered personalization platform formed through the merger of Searchspring, Klevu, and Intelligent Reach under one brand. $699+/month	3.5%
8	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	3.1%
9	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	2.9%
10	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	2%
11	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	2%
12	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1.9%
13	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	1.9%
14	Wunderkind New York, United States A performance marketing platform that uses identity data and AI decisioning to help brands, publishers, and advertisers recognize users and deliver personalized messages across digital channels. $$$	1.8%
15	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies and segments all your data to personalize content, messages, and offers. $$$	1.7%
16	Sitefinity Insight Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection. $$$	1.6%
17	AddShoppers Charlotte, North Carolina, United States A digital commerce platform focused on bringing shoppers and brands together through seamless shopping experiences. $$$	1.6%
18	Sailthru Nashville, Tennessee, United States A customer retention platform that helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. $$$	1.6%
19	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $99+/month	1.3%
20	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	1.1%
21	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	1.1%
22	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	1%
23	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	0.9%
24	Bloomreach Mountain View, California, United States Integrates real-time customer and product data with AI, enabling personalized marketing, product discovery and conversational shopping in one solution. $$$	0.8%
25	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	0.8%

👉 See Also

🌎 Personalization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 579,597 websites from the United States.
We currently track the presence of 67 personalization software solutions across the web.
Of these, 64 were detected on websites from the United States.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.