⚡ Personalization Software in the United States
Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.
The United States of America (USA) is a North American country with a population of over 341 million people.
According to our research, personalization software is used on 4.2% of websites from the United States.
⭐ Most Popular in 2026
The following chart shows the top personalization software in the United States in 2026, based on market share.
The most popular is Adobe Experience Platform with a share of 23%, followed by
VWO with 14.8% and
Salesforce Marketing Cloud with 10.4%.
Adobe Experience Platform 23%
VWO 14.8%
Salesforce Marketing Cloud 10.4%
ActiveCampaign 8.6%
Shogun 7.8%Optimizely 5.8%
Intelligems 4.2%
Justuno 3.1%Athos Commerce 2.9%
Wunderkind 2.8%
Shoplift 2.8%Digioh 2.6%
OptiMonk 2.4%
Minty 2.2%- Other 6.8%
🚀 Highlights
Here is a list of the top solutions that is more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.
- 3.
Salesforce Marketing Cloud (-1)
- 5.
Shogun (-1) - 7.
Intelligems (-4) - 8.
Justuno (-7) - 10.
Wunderkind (-11) - 11.
Shoplift (-6) - 12.
Digioh (-7)
- 14.
Minty (-15) - 18.
Coveo (-9)
- 19.
Sailthru (-11)
✨ Best Personalization Software
Below is a more detailed list of the top 25 of the 70 personalization software solutions used on sites from the United States, ranked by their market share.
👉 See Also
- 🌎 Personalization in other countries
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 654,147 websites from the United States.
- We currently track the presence of 72 personalization software solutions across the web.
- Of these, 70 were detected on websites from the United States.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.

