🆚 Acquia vs. Salesforce Marketing Cloud
- 📈 Salesforce Marketing Cloud is four times more popular than Acquia.
- 🌎 Salesforce Marketing Cloud is more popular in the United States, Japan, and the United Kingdom.
- 🌎 Acquia is more popular in Brazil, Poland, and Serbia.
Acquia
Salesforce Marketing CloudType
About
Acquia is a digital experience platform (DXP) that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.
It includes a content management system built on 
Drupal, a customer data platform with personalization and behavior-based segmentation, marketing automation and campaign tools, multi-site and multi-domain management, and integration-ready APIs for extensibility.
Salesforce Marketing Cloud is a cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.
It provides real-time journey orchestration and personalization, cross-channel campaign automation, customer data unification and segmentation via a central platform, AI-driven optimization and predictive scoring, mobile and SMS messaging, and tools for loyalty and audience activation.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥈 Second most popular in Serbia in the Personalization category.
- 🥉 Third most popular in Brazil in the CDP category.
- 🥉 Third most popular in Brazil in the Marketing Automation category.
- 🥉 Third most popular in Serbia in the CDP category.
- 🥉 Third most popular in Serbia in the Marketing Automation category.
- 🥇 Most popular in Japan in the CDP category.
- 🥇 Most popular in Japan in the Push Notifications category.
- 🥇 Most popular in Japan in the Marketing Automation category.
- 🥇 Most popular in Japan in the Personalization category.
- 🥈 Second most popular in the United Kingdom in the Push Notifications category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Adobe Experience Platform
Wunderkind🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.