⚡ Marketing Automation Platforms in Brazil

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Brazil is a South American country with a population of around 217 million people.

According to our data, marketing automation platforms are used on 9.3% of websites from Brazil.

Statistics based on 76K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Brazil in 2026, based on market share.

The most popular is RD Station, which dominates the market with an overwhelming 68.9% share.
It is followed by Mailchimp with 18.2% and Acquia with 2.7%.

RD Station 68.9%
Mailchimp 18.2%
Acquia 2.7%
Edrone 2.3%
Brevo 2.2%
Avada Commerce 1.9%
Klaviyo 1.8%
Salesforce Marketing Cloud 1.4%
Omnisend 0.4%
SendPulse 0.4%
LeadConnector 0.4%
Marketo Engage 0.3%
Kit 0.3%
Dotdigital 0.3%
GetResponse 0.3%

🚀 Highlights

Here is a list of the top platforms that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.

1. RD Station ^(-7)
3. Acquia ^(-14)
4. Edrone ^(-29)
9. Omnisend ^(-2)
10. SendPulse ^(-16)
16. Oracle Eloqua ^(-2)
17. Zoho Marketing Automation ^(-25)
19. Keap ^(-9)
20. MoEngage ^(-23)
22. Zeta Marketing Platform ^(-8)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 50 marketing automation platforms used on sites from Brazil, ranked by their market share.

Rank	Name	Market share
1	RD Station Florianópolis, Santa Catarina, Brazil A Brazilian digital marketing platform that helps businesses manage campaigns, create landing pages, send emails, engage visitors, and track leads. $18+/month	68.9%
2	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	18.2%
3	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	2.7%
4	Edrone Krakow, Poland A CRM and marketing automation platform designed for e-commerce businesses, combining customer data management, customer engagement, and behavioral marketing tools. $$$	2.3%
5	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	2.2%
6	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	1.9%
7	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	1.8%
8	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	1.4%
9	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	0.4%
10	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	0.4%
11	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	0.4%
12	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	0.3%
13	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.3%
14	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.3%
15	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.3%
16	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	0.3%
17	Zoho Marketing Automation Chennai, India A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers. $19+/month	0.2%
18	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.1%
19	Keap Dallas, Texas, United States A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses. $299+/month	0.1%
20	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	0.1%
21	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.1%
22	Zeta Marketing Platform New York, United States An AI-driven marketing cloud that unifies customer data, identity resolution, and omnichannel activation to help brands execute personalized campaigns. $580,000+/year	0.1%
23	Twilio San Francisco, California, United States A cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications. Free$250+/month	0.1%
24	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.1%
25	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	0.1%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 76,005 websites from Brazil.
We currently track the presence of 89 marketing automation platforms across the web.
Of these, 50 were detected on websites from Brazil.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.