⚡ Marketing Automation Platforms in Colombia

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Colombia is a South American country with a population of over 52 million people.

According to our data, marketing automation platforms are used on 7.9% of websites from Colombia.

Statistics based on 6K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Colombia in 2026, based on market share.

The most popular is Mailchimp with an impressive share of 41.7%, followed by RD Station with 18.4% and Klaviyo with 16.4%.

Mailchimp 41.7%
RD Station 18.4%
Klaviyo 16.4%
Avada Commerce 7.9%
Brevo 7.1%
Omnisend 6.3%
Salesforce Marketing Cloud 2%
GetResponse 1.8%
Privy 1.6%
Dotdigital 1.4%
LeadConnector 1.4%
PushOwl 1.4%
Oracle Eloqua 1.2%
Acquia 0.6%
Acumbamail 0.6%

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🚀 Highlights

Here is a list of the top platforms that are more popular in Colombia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. RD Station ^(-6)
4. Avada Commerce ^(-2)
6. Omnisend ^(-5)
8. GetResponse ^(-7)
9. Privy ^(-5)
10. Dotdigital ^(-3)
11. LeadConnector ^(-1)
12. PushOwl ^(-14)
13. Oracle Eloqua ^(-4)
14. Acquia ^(-2)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 30 marketing automation platforms used on sites from Colombia, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	41.7%
2	RD Station Florianópolis, Santa Catarina, Brazil A Brazilian digital marketing platform that helps businesses manage campaigns, create landing pages, send emails, engage visitors, and track leads. $18+/month	18.4%
3	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	16.4%
4	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	7.9%
5	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	7.1%
6	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	6.3%
7	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	2%
8	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	1.8%
9	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	1.6%
10	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1.4%
11	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	1.4%
12	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	1.4%
13	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	1.2%
14	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.6%
15	Acumbamail Ciudad Real, Spain A Spanish marketing platform that allows users to create email and SMS campaigns, landing pages and surveys. Free$34+/month	0.6%
16	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	0.6%
17	Zeta Marketing Platform New York, United States An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time. $580,000+/year	0.4%
18	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.4%
19	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	0.4%
20	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.4%
21	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.2%
22	Twilio San Francisco, California, United States A cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications. Free$250+/month	0.2%
23	MailUp Pesaro, Italy An Italian multi-channel marketing system for managing email and SMS marketing campaigns. €19+/month	0.2%
24	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	0.2%
25	Zoho Marketing Automation Chennai, India A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers. $19+/month	0.2%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 6,390 websites from Colombia.
We currently track the presence of 86 marketing automation platforms across the web.
Of these, 30 were detected on websites from Colombia.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.