⚡ Marketing Automation Platforms in Panama

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Panama is a Central American country with a population of over 4.5 million people.

According to our data, marketing automation platforms are used on 7.8% of websites from Panama.

Statistics based on 1K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Panama in 2026, based on market share.

The most popular is Mailchimp with an impressive share of 44.9%, followed by Klaviyo with 28.1% and Avada Commerce with 7.9%.

Mailchimp 44.9%
Klaviyo 28.1%
Avada Commerce 7.9%
LeadConnector 4.5%
Brevo 4.5%
Salesforce Marketing Cloud 3.4%
Braze 2.2%
Kit 2.2%
PushOwl 2.2%
SALESmanago 2.2%
Dotdigital 2.2%
Moosend 1.1%
Justuno 1.1%
GetResponse 1.1%
Privy 1.1%

🚀 Highlights

Here is a list of the top platforms that are more popular in Panama than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Avada Commerce ^(-3)
4. LeadConnector ^(-5)
7. Braze ^(-18)
9. PushOwl ^(-18)
10. SALESmanago ^(-13)
11. Dotdigital ^(-3)
12. Moosend ^(-23)
13. Justuno ^(-9)
14. GetResponse ^(-1)
19. Zoho Marketing Automation ^(-23)

✨ Best Marketing Automation Platforms

Below is a more detailed list of 21 marketing automation platforms used on sites from Panama, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	44.9%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	28.1%
3	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	7.9%
4	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	4.5%
5	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	4.5%
6	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	3.4%
7	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	2.2%
8	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	2.2%
9	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	2.2%
10	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	2.2%
11	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	2.2%
12	Moosend Waltham, Massachusetts, United States A cloud-based, AI-powered email marketing solution that lets you target your audience at scale. $9+/month	1.1%
13	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	1.1%
14	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	1.1%
15	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	1.1%
16	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	1.1%
17	RD Station Florianópolis, Santa Catarina, Brazil A Brazilian digital marketing platform that helps businesses manage campaigns, create landing pages, send emails, engage visitors, and track leads. $18+/month	1.1%
18	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	1.1%
19	Zoho Marketing Automation Chennai, India A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers. $19+/month	1.1%
20	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	1.1%
21	Emplifi Columbus, Ohio, United States A unified customer engagement platform that provides tools for social media marketing, commerce, and customer care. $2,400+/year	1.1%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 1,147 websites from Panama.
We currently track the presence of 89 marketing automation platforms across the web.
Of these, 21 were detected on websites from Panama.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.