🆚 Emarsys vs. SAP Customer Data Platform
- 📈 SAP Customer Data Platform is slightly more popular than Emarsys.
- 🌍 SAP Customer Data Platform is more popular in the United Kingdom, Spain, and Italy.
- 🌎 Emarsys is more popular in Germany, the United States, and Australia.
Type
About
SAP Emarsys is a cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels.
It combines customer data management, AI-driven personalization, predictive segmentation, loyalty and rewards management, automated lifecycle marketing, analytics, and more than 100 prebuilt marketing automation programs for retail, e-commerce, and consumer brands.
SAP Customer Data Platform, formerly Gigya, is an enterprise customer data platform that unifies customer data from sales, service, commerce, and ERP systems into real-time profiles.
It resolves identities across systems, enforces consent and privacy rules, adds an AI Workbench for training churn and customer lifetime value models, connects natively to 
SAP ERP, and provides a low-code Connector Studio for REST integrations.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥈 Second most popular in Germany in the Loyalty Management category.
- ⭐ 6th most popular in Germany in the Personalization category.
- ⭐ 6th most popular in Germany in the CDP category.
- ⭐ 6th most popular in the United Kingdom in the Loyalty Management category.
- 🔥 15th most popular in the United Kingdom in the CDP category.
- ⭐ 7th most popular in Switzerland in the CDP category.
- ⭐ 8th most popular in Spain in the CDP category.
- ⭐ 8th most popular in Italy in the CDP category.
- ⭐ 10th most popular in the United Kingdom in the CDP category.
- 🔥 11st most popular in Germany in the CDP category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.