🆚 Emarsys vs. SAP Customer Data Platform

Type

Customer data platform
Customer data platform

About

SAP Emarsys is a cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences.

The SAP Customer Data Platform (formerly Gigya) is a real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources.

Headquarters

Walldorf, Baden-Württemberg, Germany
Walldorf, Baden-Württemberg, Germany

Website

Pricing

Free version ❌
$18,000/year
Free version ❌
$140,000+/year

Categories

CDP › Rank #15
CDP › Rank #14
Personalization › Rank #18
Loyalty Management › Rank #6

Popularity

Determined by the number of sites using each technology.

The SAP Customer Data Platform CDP is as popular as Emarsys.
Total websites

Market share

CDP

Popularity by country

Determined by the number of sites detected from each country.

SAP Customer Data Platform is more popular in the United Kingdom, the United States, and Spain, while Emarsys is more popular in Germany, France, and Australia.
Germany
United Kingdom
United States
Spain
Switzerland
Italy
France
Australia
Belgium
Austria

Awards

Popularity by domain category

Determined by the number of sites in each category.

SAP Customer Data Platform is more popular among sites focused on business, marketing and merchandising, and general news, while Emarsys is more commonly used on online shopping, fashion and beauty, and sports sites.
Online Shopping
Business
Fashion/Beauty
Marketing/Merchandising
General News
Motor Vehicles
Health
Sports
Entertainment
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,434
#2,031
View more ➝
Name
Rank
#455
#1,167
View more ➝

See also

🗃️ About This Data