🆚 Klaviyo vs. Omnisend
- 📈 Klaviyo is much more popular than Omnisend.
- 🌎 Klaviyo is more popular in the United States, the United Kingdom, and Australia.
- 🌍 Omnisend is more popular in Lithuania and Georgia.
Klaviyo
OmnisendType
About
Klaviyo is a marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.
It provides real-time customer profiles with behavioral and purchase history, advanced segmentation based on hundreds of data points, and built-in AI for automated multi-channel flows, content generation, and predictive analytics such as next purchase date, churn risk, and lifetime value.
Omnisend is a marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface.
It offers a drag-and-drop email and SMS campaign builder, dynamic customer segmentation based on behavior or purchase history, pre-built automation workflows like abandoned-cart recovery or welcome series, real-time analytics, and integrates with major e-commerce platforms such as 
Shopify, BigCommerce, 
WooCommerce, 
Wix, 
PrestaShop, and 
Ecwid.
Headquarters
Pricing
(15K emails)$45+/month
(5K emails + 100 SMS credits)$20+/month
(75+ AI conversations)$50+/month
(1,000+ contacts)$20+/month
(2,500+ contacts)$59+/month
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in the United States in the Push Notifications category.
- 🥇 Most popular in the United States in the CDP category.
- 🥇 Most popular in the United Kingdom in the Push Notifications category.
- 🥇 Most popular in the United Kingdom in the CDP category.
- 🥇 Most popular in Australia in the Push Notifications category.
- 🥇 Most popular in Lithuania in the Push Notifications category.
- 🥇 Most popular in Lithuania in the Marketing Automation category.
- 🥇 Most popular in Latvia in the Push Notifications category.
- 🥈 Second most popular in Latvia in the Marketing Automation category.
- 🥉 Third most popular in Australia in the Push Notifications category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
WebEngage
Attentive
Privy🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,406,701 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.