⚡ Marketing Automation Platforms in South Africa

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

South Africa is an African country with a population of over 60 million people.

According to our data, marketing automation platforms are used on 8% of websites from South Africa.

Statistics based on 18K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in South Africa in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 72.1% share.
It is followed by Klaviyo with 12.2% and Omnisend with 3.7%.

Mailchimp 72.1%
Klaviyo 12.2%
Omnisend 3.7%
Brevo 2.7%
Avada Commerce 2.4%
Salesforce Marketing Cloud 1.7%
PushOwl 1.4%
Drip 1.3%
LeadConnector 1.2%
Dotdigital 0.8%
Acquia 0.8%
Groove.cm 0.7%
Zoho Marketing Automation 0.7%
Privy 0.6%
HighLevel 0.6%

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🚀 Highlights

Here is a list of the top platforms that are more popular in South Africa than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Omnisend ^(-8)
5. Avada Commerce ^(-1)
7. PushOwl ^(-18)
8. Drip ^(-13)
9. LeadConnector ^(-3)
10. Dotdigital ^(-3)
11. Acquia ^(-5)
12. Groove.cm ^(-42)
13. Zoho Marketing Automation ^(-27)
15. HighLevel ^(-7)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 39 marketing automation platforms used on sites from South Africa, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	72.1%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	12.2%
3	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	3.7%
4	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	2.7%
5	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	2.4%
6	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	1.7%
7	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	1.4%
8	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	1.3%
9	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	1.2%
10	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.8%
11	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.8%
12	Groove.cm Boca Raton, Florida, United States An all-in-one marketing CRM that includes drag-and-drop website, page and funnel builder, email marketing, sales and affiliate tools. $42/month	0.7%
13	Zoho Marketing Automation Chennai, India A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers. $19+/month	0.7%
14	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.6%
15	HighLevel Dallas, Texas, United States An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard. $97+/month	0.6%
16	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.5%
17	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	0.4%
18	Emplifi Columbus, Ohio, United States An unified customer engagement platform that empowers businesses to reach and grow communities through digital- and social-first strategies. $2,400+/year	0.4%
19	Twilio San Francisco, California, United States A cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications. Free$250+/month	0.4%
20	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	0.4%
21	Ortto San Francisco, California, United States An integrated customer data, marketing automation, and analytics platform that eliminates the need for additional connections to run campaigns. $199+/month	0.3%
22	Keap Dallas, Texas, United States A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses. $299+/month	0.3%
23	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	0.3%
24	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.3%
25	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	0.2%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 18,125 websites from South Africa.
We currently track the presence of 86 marketing automation platforms across the web.
Of these, 39 were detected on websites from South Africa.
Statistics were last calculated on April 23, 2026.
For more details, see our methodology and disclaimer.