Marketing Automation Platforms Ranked #26–#44 in South Africa by Market Share (2026)

📈 Marketing Automation Platforms Ranked #26–#44 in South Africa

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

South Africa is an African country with a population of over 60 million people.

Statistics based on 19K+ analyzed websites. About this data

The following list shows the marketing automation platforms ranked from 26th to 44th out of 44 used on websites in South Africa.

Rank	Name	Market share
26	Iterable San Francisco, California, United States A complete cross-channel customer engagement platform that supports email, SMS, in-app messaging, and push notifications. $$$	0.2%
27	Keap Dallas, Texas, United States A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses. $299+/month	0.2%
28	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	0.2%
29	LeadSquared Bengaluru, India A SaaS sales and marketing automation platform that combines CRM, lead management, and email marketing tools. $40+/user/month	0.1%
30	Marsello Wellington, New Zealand An omnichannel customer loyalty and marketing platform that uses merchants' in-store and online purchase data to create smart customer lists, marketing automations, and personalized emails. $125+/month	0.1%
31	Zeta Marketing Platform New York, United States An AI-driven marketing cloud that unifies customer data, identity resolution, and omnichannel activation to help brands execute personalized campaigns. $580,000+/year	0.1%
32	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	0.1%
33	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.1%
34	Moosend Waltham, Massachusetts, United States A cloud-based, AI-powered email marketing solution that lets you target your audience at scale. $9+/month	0.1%
35	Freshmarketer San Mateo, California, United States A complete marketing automation suite that helps you manage your contacts and lists, design, and deliver compelling marketing campaigns. Free$18+/month	0.1%
36	Gist Newark, Delaware, United States A complete CRM platform with live chat, email marketing automation, event tracking, knowledge base, and help desk. Free$29+/month	0.06%
37	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	0.06%
38	Retention Science Waltham, Massachusetts, United States An automated, AI-powered email and SMS marketing platform that optimizes individual messages and increases user engagement. $$$	0.06%
39	Evalanche Starnberg, Germany A German cloud-based marketing automation platform for email marketing, lead management, automated campaigns, and cross-channel customer communication. €145+/month	0.06%
40	Dengage London, United Kingdom A comprehensive customer experience and data platform that includes native omnichannel engagement and real-time personalization. $$$	0.06%
41	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.06%
42	Acumbamail Ciudad Real, Spain A Spanish marketing platform that allows users to create email and SMS campaigns, landing pages and surveys. Free$34+/month	0.06%
43	AiTrillion Claymont, Delaware, United States An all-in-one marketing platform with tools for email marketing, SMS, loyalty rewards, reviews, automation and integration with Shopify, Magento and WooCommerce. Free$99+/month	0.06%
44	CiviCRM San Francisco, California, United States An open-source web-based constituent relationship management system developed specifically for nonprofit organizations and NGOs. FreeOpen source	0.06%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 19,927 websites from South Africa.
We currently track the presence of 89 marketing automation platforms across the web.
Of these, 44 were detected on websites from South Africa.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.