⚡ Marketing Automation Platforms in Nigeria

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Nigeria is a West African country with a population of over 226 million people.

According to our data, marketing automation platforms are used on 7.8% of websites from Nigeria.

Statistics based on 3K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Nigeria in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 74.6% share.
It is followed by Brevo with 6% and Klaviyo with 4.6%.

Mailchimp 74.6%
Brevo 6%
Klaviyo 4.6%
Netcore 3.5%
Avada Commerce 2.1%
Omnisend 1.8%
Sailthru 1.4%
Zoho Marketing Automation 1.4%
Kit 1.4%
SendPulse 1.1%
GetResponse 1.1%
MoEngage 1.1%
Constant Contact 1.1%
Acquia 0.7%
Dotdigital 0.7%

🚀 Highlights

Here is a list of the top platforms that are more popular in Nigeria than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Brevo ^(-2)
4. Netcore ^(-48)
5. Avada Commerce ^(-1)
6. Omnisend ^(-5)
7. Sailthru ^(-24)
8. Zoho Marketing Automation ^(-34)
10. SendPulse ^(-16)
11. GetResponse ^(-4)
12. MoEngage ^(-31)
14. Acquia ^(-3)

✨ Best Marketing Automation Platforms

Below is a more detailed list of 22 marketing automation platforms used on sites from Nigeria, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	74.6%
2	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	6%
3	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	4.6%
4	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	3.5%
5	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	2.1%
6	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	1.8%
7	Sailthru New York, United States A customer retention platform that helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. $$$	1.4%
8	Zoho Marketing Automation Chennai, India A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers. $19+/month	1.4%
9	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	1.4%
10	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	1.1%
11	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	1.1%
12	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	1.1%
13	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	1.1%
14	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.7%
15	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.7%
16	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.4%
17	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	0.4%
18	Gist Newark, Delaware, United States A complete CRM platform with live chat, email marketing automation, event tracking, knowledge base, and help desk. Free$29+/month	0.4%
19	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.4%
20	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	0.4%
21	Acumbamail Ciudad Real, Spain A Spanish marketing platform that allows users to create email and SMS campaigns, landing pages and surveys. Free$34+/month	0.4%
22	Groove.cm Boca Raton, Florida, United States An all-in-one marketing CRM that includes drag-and-drop website, page and funnel builder, email marketing, sales and affiliate tools. $42/month	0.4%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,659 websites from Nigeria.
We currently track the presence of 89 marketing automation platforms across the web.
Of these, 22 were detected on websites from Nigeria.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.