⚡ Push Notifications in the United Kingdom

Push notifications are brief, targeted messages sent directly to a user's device from an application or website. Push notification platforms provide the infrastructure to create, send, and manage such notifications across various operating systems and browsers.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our data, push notification platforms are detected on 3.5% of websites from the United Kingdom.

Statistics based on 160K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top push notification platforms in the United Kingdom in 2026, based on market share.

The most popular is Klaviyo, which dominates the market with an overwhelming 66.7% share.
It is followed by Salesforce Marketing Cloud with 9.3% and OneSignal with 9.1%.

Klaviyo 66.7%
Salesforce Marketing Cloud 9.3%
OneSignal 9.1%
Omnisend 4.8%
Pusher 2%
WonderPush 1.9%
PushOwl 1.5%
Firebase Cloud Messaging 1.1%
Airship 1.1%
Baidu Cloud Push 0.8%
Webpushr 0.6%
VWO Engage 0.5%
Pushly 0.5%
Gravitec 0.5%
Subscribers 0.4%

🚀 Highlights

Here is a list of the top platforms that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Salesforce Marketing Cloud ^(-2)
4. Omnisend ^(-1)
5. Pusher ^(-2)
6. WonderPush ^(-2)
7. PushOwl ^(-4)
9. Airship ^(-14)
12. VWO Engage ^(-5)
15. Subscribers ^(-6)
16. PushAlert ^(-4)
19. Xtremepush ^(-12)

✨ Best Push Notification Platforms

Below is a more detailed list of the top 25 of the 32 push notification platforms used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	66.7%
2	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	9.3%
3	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	9.1%
4	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	4.8%
5	Pusher London, United Kingdom A platform that allows developers to build applications with different real-time needs such as push notifications and pub/sub messaging. Free$29+/month	2%
6	WonderPush Paris, France A push notifications platform for web and mobile that offers fast delivery, GDPR compliance and full-featured messaging starting at €1 per month. €1+/month	1.9%
7	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	1.5%
8	Firebase Cloud Messaging Mountain View, California, United States A cross-platform messaging service that lets developers send push notifications or data messages to users on Android, iOS, and web apps at no cost. Free	1.1%
9	Airship San Francisco, California, United States A customer engagement platform that orchestrate journeys in app, on the web, and across all promotional channels like email, push, in-app and SMS. $$$	1.1%
10	Baidu Cloud Push Beijing, China A cloud-based service from China that enables developers to send push notifications to mobile devices. Free	0.8%
11	Webpushr San Jose, California, United States A web push notification platform that enables websites to send browser-based push notifications to their users. Free$29+/month	0.6%
12	VWO Engage Delhi, India Helps users find conversion leaks, understand visitor behavior, conduct surveys, run experiments, and engage with visitors. $99+/month	0.5%
13	Pushly Kansas City, Missouri, United States A push notification platform that helps publishers create strategies for distributing content, retaining subscribers, and growing revenue. $$$	0.5%
14	Gravitec Warsaw, Poland An automated system for creating and delivering web push notifications. Free$24+/month	0.5%
15	Subscribers La Jolla, California, United States A marketing and ad network that allows businesses to send web push notifications and website owners to monetize their traffic. Free$19+/month	0.4%
16	PushAlert Jaipur, India A user engagement, retention, and marketing automation platform that allows customers to send real-time notifications to their website users on mobile and desktop. Free$12+/month	0.4%
17	PushEngage West Palm Beach, Florida, United States A mobile and web push notification platform that helps businesses engage users in real time, driving repeat visits and conversions. Free$19+/month	0.3%
18	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	0.3%
19	Xtremepush Dublin, Ireland A an iGaming-focused customer engagement, personalization, and data platform for multichannel and mobile marketing. $$$	0.3%
20	Iterable San Francisco, California, United States A complete cross-channel customer engagement platform that supports email, SMS, in-app messaging, and push notifications. $$$	0.3%
21	Aimtell Clearwater, Florida, United States Enables users to re-engage website visitors by sending web push notifications with advanced segmentation, scheduling, custom templates, and A/B testing. $49+/month	0.2%
22	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.2%
23	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.2%
24	PubNub San Francisco, California, United States A fully managed, globally distributed real-time communication platform that provides APIs for developers to build real-time web, mobile, and IoT apps. Free$98+/month	0.2%
25	Oracle Responsys Austin, Texas, United States A cross-channel campaign management platform.	0.2%

👉 See Also

🌎 Push Notifications in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 160,968 websites from the United Kingdom.
We currently track the presence of 36 push notification platforms across the web.
Of these, 32 were detected on websites from the United Kingdom.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.