🆚 Salesforce Marketing Cloud vs. SAP Customer Data Platform
- 📈 Salesforce Marketing Cloud is much more popular than SAP Customer Data Platform.
- 🌎 Salesforce Marketing Cloud is more popular in the United States, Japan, and the United Kingdom.
- 🌍 SAP Customer Data Platform is more popular in Serbia, Slovakia, and Ukraine.
Salesforce Marketing CloudType
About
Salesforce Marketing Cloud is a cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.
It provides real-time journey orchestration and personalization, cross-channel campaign automation, customer data unification and segmentation via a central platform, AI-driven optimization and predictive scoring, mobile and SMS messaging, and tools for loyalty and audience activation.
SAP Customer Data Platform, formerly Gigya, is an enterprise customer data platform that unifies customer data from sales, service, commerce, and ERP systems into real-time profiles.
It resolves identities across systems, enforces consent and privacy rules, adds an AI Workbench for training churn and customer lifetime value models, connects natively to 
SAP ERP, and provides a low-code Connector Studio for REST integrations.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in Japan in the Personalization category.
- 🥇 Most popular in Japan in the CDP category.
- 🥇 Most popular in Japan in the Push Notifications category.
- 🥇 Most popular in Japan in the Marketing Automation category.
- 🥈 Second most popular in the United States in the Push Notifications category.
- ⭐ 7th most popular in Switzerland in the CDP category.
- ⭐ 8th most popular in Spain in the CDP category.
- ⭐ 8th most popular in Italy in the CDP category.
- ⭐ 10th most popular in the United Kingdom in the CDP category.
- 🔥 11st most popular in Germany in the CDP category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,816,780 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.