⚡ Personalization Software in Indonesia

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Indonesia is a Southeast Asian country with a population of over 279 million people.

According to our research, personalization software is used on 3.9% of websites from Indonesia.

Statistics based on 36K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in Indonesia in 2026, based on market share.

The most popular is Adobe Experience Platform with an impressive share of 45.9%, followed by Athos Commerce with 23.9% and Insider One with 16.7%.

Adobe Experience Platform 45.9%
Athos Commerce 23.9%
Insider One 16.7%
VWO 7.9%
MoEngage 7.8%
iZooto 3.1%
CleverTap 1.4%
Adobe Target 1.4%
Triptease 1.2%
Salesforce Marketing Cloud 1%
Optimizely 0.9%
OptiMonk 0.9%
ActiveCampaign 0.9%
Netcore 0.8%
Dotdigital 0.8%

🚀 Highlights

Here is a list of the top solutions that is more popular in Indonesia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Athos Commerce ^(-7)
3. Insider One ^(-19)
5. MoEngage ^(-33)
6. iZooto ^(-27)
7. CleverTap ^(-34)
8. Adobe Target ^(-2)
9. Triptease ^(-27)
14. Netcore ^(-32)
16. Emarsys ^(-9)
17. Appier ^(-34)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 36 personalization software solutions used on sites from Indonesia, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	45.9%
2	Athos Commerce San Antonio, Texas, United States An e-commerce search, product discovery, and AI-powered personalization platform formed through the merger of Searchspring, Klevu, and Intelligent Reach under one brand. $699+/month	23.9%
3	Insider One Istanbul, Turkey An agentic customer engagement platform that unifies customer data, predicts customer behavior, and orchestrates campaigns across more than 12 channels. $4,800+/month	16.7%
4	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	7.9%
5	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	7.8%
6	iZooto Noida, Uttar Pradesh, India A user engagement and retention platform that enables marketers to send personalized browser push notifications. Free$85+/month	3.1%
7	CleverTap San Francisco, California, United States A customer engagement and retention platform that helps businesses analyze user behavior, unify profiles, automate campaigns, and target audiences across multiple channels to increase app interaction and reduce churn. $75+/month	1.4%
8	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	1.4%
9	Triptease London, United Kingdom An all-in-one data marketing platform for hotels to personalize marketing and increase direct bookings. $$$	1.2%
10	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	1%
11	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	0.9%
12	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	0.9%
13	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	0.9%
14	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	0.8%
15	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.8%
16	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	0.5%
17	Appier Taipei, Taiwan Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement. $$$	0.4%
18	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify that provides a visual page builder and A/B testing tools. $39+/month	0.3%
19	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.3%
20	Userguest Amsterdam, Netherlands A conversion rate optimization tool for hotel websites that increases direct bookings with personalized messages and incentives. $$$	0.3%
21	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	0.3%
22	Bloomreach Mountain View, California, United States A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping. $$$	0.3%
23	Amplify Ge'alya, Israel A suite of growth tools that helps Shopify merchants boost key metrics like revenue, average order value, and lifetime value with integrated bundles, upsells, subscriptions, and an intelligent cart. $29.5+/month	0.3%
24	Yieldify London, United Kingdom A fully managed personalization platform that helps ecommerce businesses drive more revenue by engaging customers with personalized experiences. $$$	0.2%
25	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.2%

👉 See Also

🌎 Personalization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 36,763 websites from Indonesia.
We currently track the presence of 72 personalization software solutions across the web.
Of these, 36 were detected on websites from Indonesia.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.