⚡ Personalization Software in Vietnam

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Vietnam is a Southeast Asian country with a population of over 99 million people.

According to our research, personalization software is used on 0.6% of websites from Vietnam.

Statistics based on 27K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in Vietnam in 2026, based on market share.

The most popular is Adobe Experience Platform with an impressive share of 30.1%, followed by Insider One with 15.9% and Netcore with 11.9%.

Adobe Experience Platform 30.1%
Insider One 15.9%
Netcore 11.9%
Acquia 9.1%
OptiMonk 7.4%
VWO 5.7%
Optimizely 4.5%
Salesforce Marketing Cloud 4%
Adobe Target 3.4%
ActiveCampaign 2.8%
Dotdigital 2.3%
Athos Commerce 2.3%
MoEngage 2.3%
Coveo 1.7%
CleverTap 1.7%

🚀 Highlights

Here is a list of the top solutions that is more popular in Vietnam than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Insider One ^(-20)
3. Netcore ^(-43)
4. Acquia ^(-8)
5. OptiMonk ^(-3)
9. Adobe Target ^(-1)
13. MoEngage ^(-25)
14. Coveo ^(-13)
15. CleverTap ^(-26)
16. Appier ^(-35)
17. AiTrillion ^(-47)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 30 personalization software solutions used on sites from Vietnam, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	30.1%
2	Insider One Istanbul, Turkey An agentic customer engagement platform that unifies customer data, predicts customer behavior, and orchestrates campaigns across more than 12 channels. $4,800+/month	15.9%
3	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	11.9%
4	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	9.1%
5	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	7.4%
6	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	5.7%
7	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	4.5%
8	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	4%
9	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	3.4%
10	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	2.8%
11	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	2.3%
12	Athos Commerce San Antonio, Texas, United States An e-commerce search, product discovery, and AI-powered personalization platform formed through the merger of Searchspring, Klevu, and Intelligent Reach under one brand. $699+/month	2.3%
13	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	2.3%
14	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	1.7%
15	CleverTap San Francisco, California, United States A customer engagement and retention platform that helps businesses analyze user behavior, unify profiles, automate campaigns, and target audiences across multiple channels to increase app interaction and reduce churn. $75+/month	1.7%
16	Appier Taipei, Taiwan Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement. $$$	1.7%
17	AiTrillion Claymont, Delaware, United States An all-in-one marketing platform with tools for email marketing, SMS, loyalty rewards, reviews, automation and integration with Shopify, Magento and WooCommerce. Free$99+/month	1.1%
18	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1.1%
19	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	0.6%
20	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	0.6%
21	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	0.6%
22	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.6%
23	Oracle Responsys Austin, Texas, United States A cross-channel campaign management platform.	0.6%
24	DaVinci Commerce San Mateo, California, United States A commerce experience platform that uses artificial intelligence for creative generation, personalized omnichannel orchestration, and agentic campaign activation.	0.6%
25	Triptease London, United Kingdom An all-in-one data marketing platform for hotels to personalize marketing and increase direct bookings. $$$	0.6%

👉 See Also

🌎 Personalization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 27,954 websites from Vietnam.
We currently track the presence of 72 personalization software solutions across the web.
Of these, 30 were detected on websites from Vietnam.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.