⚡ Personalization Software in Vietnam

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Vietnam is a Southeast Asian country with a population of over 99 million people.

According to our research, personalization software is used on 0.5% of websites from Vietnam.

Statistics based on 26K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in Vietnam in 2026, based on market share.

The most popular is Adobe Experience Platform with a share of 27.9%, followed by Insider with 19.1% and Netcore with 11.8%.

Adobe Experience Platform 27.9%
Insider 19.1%
Netcore 11.8%
Acquia 10.3%
VWO 6.6%
Salesforce Marketing Cloud 5.1%
Optimizely 5.1%
Dotdigital 4.4%
ActiveCampaign 3.7%
Adobe Target 3.7%
CleverTap 2.9%
Appier 2.2%
Coveo 2.2%
MoEngage 2.2%
AB Tasty 1.5%

🚀 Highlights

Here is a list of the top solutions that is more popular in Vietnam than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Insider ^(-22)
3. Netcore ^(-39)
4. Acquia ^(-5)
11. CleverTap ^(-29)
12. Appier ^(-38)
13. Coveo ^(-10)
14. MoEngage ^(-23)
16. Triptease ^(-20)
17. Userguest ^(-48)
18. LimeSpot ^(-20)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 27 personalization software solutions used on sites from Vietnam, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	27.9%
2	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	19.1%
3	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	11.8%
4	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	10.3%
5	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	6.6%
6	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	5.1%
7	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	5.1%
8	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	4.4%
9	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	3.7%
10	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	3.7%
11	CleverTap San Francisco, California, United States A customer engagement and retention platform that helps businesses analyze user behavior, unify profiles, automate campaigns, and target audiences across multiple channels to increase app interaction and reduce churn. $75+/month	2.9%
12	Appier Taipei, Taiwan Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement.	2.2%
13	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	2.2%
14	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	2.2%
15	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1.5%
16	Triptease London, United Kingdom An all-in-one data marketing platform for hotels to personalize marketing and increase direct bookings. $$$	0.7%
17	Userguest Amsterdam, Netherlands A conversion rate optimization tool for hotel websites that increases direct bookings with personalized messages and incentives. $$$	0.7%
18	LimeSpot Vancouver, British Columbia, Canada An AI-driven personalization engine built for Shopify and BigCommerce stores to improve conversion rates. Free$$$	0.7%
19	Discount Ninja Sint-Martens-Latem, Belgium A personalized promotions platform for Shopify that enables merchants to create configurable offers, secret deals, personalized up-sell and cross-sell suggestions, and dynamic gifting options. $49+/month	0.7%
20	Yieldify London, United Kingdom A fully managed personalization platform that helps ecommerce businesses drive more revenue by engaging customers with personalized experiences. $$$	0.7%
21	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	0.7%
22	Oracle Responsys Austin, Texas, United States A cross-channel campaign management platform.	0.7%
23	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	0.7%
24	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	0.7%
25	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.7%

👉 See Also

🌎 Personalization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 26,711 websites from Vietnam.
We currently track the presence of 67 personalization software solutions across the web.
Of these, 27 were detected on websites from Vietnam.
Statistics were last calculated on June 19, 2026.
For more details, see our methodology and disclaimer.