⚡ Marketing Attribution

Marketing attribution and mobile attribution platforms enable companies to track and analyze how different marketing channels, ads, and user interactions drive conversions (including mobile app installs).

They help measure campaign effectiveness, improve ad spend, and show how users interact across devices.

According to our data, marketing attribution platforms are used on 0.6% of all websites.
91.3% of these sites use only one marketing attribution platform, 8% use two, and 0.7% use three or more at the same time.

Statistics based on 3.3M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading marketing attribution platforms in 2026, based on market share.

The most popular is Triple Whale with a share of 26.1%, followed by AppsFlyer with 13.9% and Branch with 10.3%.

Triple Whale 26.1%
AppsFlyer 13.9%
Branch 10.3%
Etracker 9.6%
Adjust 6.6%
Elevar 6.4%
Epsilon 5.9%
Demandbase 4.7%
Claritas 4%
Keitaro 2.8%
Marketo Measure 2%
Northbeam 1.9%
Everflow 1.6%
AppMetrica 1.5%
Other 2.7%

You can also drill down by country:

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🚀 Country Highlights

Here is a list of platforms that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Etracker is #1 in Germany ^(-3)
Adjust is #1 in Turkey ^(-4)
Keitaro is #1 in Russia ^(-9)
AD EBiS is #1 in Japan ^(-16)
Branch is #2 in the United States ^(-1)

✨ Best Marketing Attribution Platforms

Below is a more detailed list of the top 25 of the 33 marketing attribution platforms we detect, ranked by their market share.

Rank	Name	Market share
1	Triple Whale Columbus, Ohio, United States A cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard. Free$129+/month	26.1%
2	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	13.9%
3	Branch Mountain View, California, United States A mobile linking and attribution platform that optimizes the customer experience and measures the impact of marketing efforts. $$$	10.3%
4	Etracker Hamburg, Germany A German web analytics and marketing optimization platform that enables organizations to measure website traffic, user behavior, and conversions while maintaining strong data privacy compliance. €10.80+/month	9.6%
5	Adjust Berlin, Germany A dynamic platform that provides mobile attribution, campaign automation, and data privacy and protection for app marketers. Free$$$	6.6%
6	Elevar Charleston, South Carolina, United States Conversion tracking software with session enrichment and over 50 e-commerce marketing integrations. $150+/month	6.4%
7	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	5.9%
8	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	4.7%
9	Claritas Cincinnati, Ohio, United States An omnichannel marketing and audience intelligence platform that helps organizations analyze consumer behavior and build targeted audiences for advertising and customer acquisition. $1,645+/year	4%
10	Keitaro Tallinn, Estonia A self-hosted tracker that is used to manage, analyze, and optimize advertising campaigns. $50+/month	2.8%
11	Marketo Measure San Jose, California, United States A marketing attribution solution that automatically tracks and reports on channel performance, providing visibility into which channels drive the most customer engagement. $$$	2%
12	Northbeam El Segundo, California, United States A universal ad attribution platform for media buyers, executives, and marketing agencies that want to know how their ads are performing and how to scale it. $1,000+/month	1.9%
13	Everflow Mountain View, California, United States A partner marketing platform that enables companies to manage partnerships with affiliates, influencers, and referral partners while tracking performance across marketing channels. Free$1,495+/month	1.6%
14	AppMetrica Moscow, Russia A real-time mobile app analytics and ad tracking solution from Yandex that collects usage, behavior, attribution, and performance data. Free$490+/month	1.5%
15	Wicked Reports Marblehead, Massachusetts, United States A marketing attribution platform that uses 1st party data conversions and then automatically analyzes and suggests optimizations. $500+/month	1.4%
16	Attributer Sydney, Australia A marketing attribution system that makes it easy to send marketing attribution data to your CRM and other sales and marketing tools. $49+/month	1.2%
17	AD EBiS Osaka, Japan A Japanese marketing effectiveness measurement platform. $$$	1.2%
18	Karte Tokyo, Japan A real-time, customer-centric analytics and action tool from Japan.	1.1%
19	Usermaven Wilmington, Delaware, United States An AI analytics and attribution tool that combines product analytics with marketing attribution to analyze user behavior and conversion paths across websites and apps. $84+/month	1%
20	Dreamdata Copenhagen, Denmark A no-code revenue attribution platform that automatically collects, models and activates B2B go-to-market data to present transparent, actionable analysis. Free$999+/month	1%
21	Singular Palo Alto, California, United States A marketing intelligence platform that provides marketing analytics, attribution, and fraud prevention. Free$0.05/conversion	0.9%
22	Kochava Sandpoint, Idaho, United States An omnichannel marketing measurement and attribution platform that helps marketers track and analyze the performance of advertising campaigns. Free$500+/month	0.6%
23	Trackdesk Prague, Czech Republic Affiliate tracking software that enables companies to run and manage affiliate and referral programs while monitoring conversions and commissions. $299+/month	0.6%
24	LeadsRx Vancouver, British Columbia, Canada A cross-channel marketing and attribution platform that provides multi-touch attribution, customizable attribution windows and actionable insights. $$$	0.5%
25	Tracify Munich, Germany A marketing attribution platform that provides cross-device, cross-domain, Adblock-proof ad tracking. $$$	0.5%

👉 See Also

⚡Ad tracking

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,370,405 websites.
We currently track the presence of 33 marketing attribution platforms across the web.
Statistics were last calculated on April 14, 2026.
For more details, see our methodology and disclaimer.