Marketo Measure
Adobe, San Jose, California, United StatesMarketo Measure is a marketing attribution platform that tracks customer interactions across online and offline channels to measure the impact of marketing activities on pipeline and revenue.
It captures touchpoints throughout the buyer journey, supports multiple attribution models, and maps interactions to milestone stages such as first touch, lead creation, opportunity creation, and closed revenue to provide detailed channel performance reporting.
The platform integrates with 
Salesforce, 
Microsoft Dynamics 365, Marketo Engage, and Adobe Attribution AI, a machine learning attribution service available with Marketo Measure Ultimate and through Adobe Experience Platform.
According to our data, Marketo Measure ranks 12th among the marketing attribution platforms we track.
It has 1.9% of the marketing attribution market share and is present on 0.01% of all websites.
- 🏠 Website
- 🏷️ Previous name
- Bizible
- 🔗 Links
Wikipedia💸 Pricing
📊 Rankings and Market Share
- Marketing Attribution
- Rank: 12
- Market share: 1.9%
- Analytics
- Rank: 107
- Market share: 0.03%
🏆 Marketo Measure Awards
- ⭐ 8th most popular in the United States in the Marketing Attribution category.
- ⭐ 9th most popular in the United Kingdom in the Marketing Attribution category.
- ⬆️ 69th most popular in the United States in the Analytics category.
- ⬆️ 92nd most popular in the United Kingdom in the Analytics category.
⚡ Sites Using Marketo Measure
We have data on 428 websites that use the Marketo Measure marketing attribution platform. Here is a list of some of the top ranked ones.
The highest rated site using Marketo Measure is 
cloudflare.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | cloudflare.com |
#20 | United States | English |
| 2 |  gitlab.com |
#326 | United States | American English |
| 3 | #1,315 | United States | English | |
| 4 | #1,452 | United States | English | |
| 5 | #1,539 | United States | English | |
| 6 | #1,741 | United States | English | |
| 7 |  f5.com |
#2,097 | United States | American English |
| 8 | developers.cloudflare.com |
United States | English | |
| 9 | #2,840 | American English | ||
| 10 | #2,876 | United States | English | |
| 11 | #3,095 | United States | English | |
| 12 |  id.me |
#3,498 | American English | |
| 13 | #3,664 | United States | American English | |
| 14 | #3,889 | United States | English | |
| 15 |  afterpay.com |
#5,536 | Australia | American English |
| 16 | #5,899 | United States | American English | |
| 17 | #6,018 | United States | American English | |
| 18 | onetrust.com | #6,148 | United States | English |
| 19 |  lightspeedhq.com |
#6,292 | Canada | American English |
| 20 | #6,788 | English |
📈 Usage Statistics
Most of the sites that use Marketo Measure:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Marketo Measure are from the United States and the United Kingdom.
- United States 72.8%
- United Kingdom 8.6%
- Netherlands 3%
- Canada 2.6%
- Germany 2.6%
- China 1.7%
- Australia 1%
- France 1%
- Chile 0.7%
- Other 6%
Most Marketo Measure users speak English.
- English 93.2%
- German 1.2%
- Spanish 1.2%
- Chinese 1.2%
- French 0.5%
- Dutch 0.5%
- Turkish 0.5%
- Romanian 0.2%
- Portuguese 0.2%
- Other 1.3%
The Marketo Measure marketing attribution platform is especially popular on .com top-level domains.
- .com 84.1%
- .io 3.3%
- .de 1.2%
- .ai 1.2%
- .org 0.9%
- .edu 0.7%
- .ca 0.7%
- .co 0.7%
- .co.uk 0.7%
- Other 6.5%
The primary market segments for websites utilizing Marketo Measure include business, software and hardware, and Internet services.
- Business 48.9%
- Software/Hardware 19.1%
- Internet Services 12.1%
- Education/Reference 5.1%
- Health 2.2%
- Online Shopping 1.8%
- Marketing/Merchandising 1.5%
- Real Estate 1.5%
- General News 1.1%
- Other 6.7%
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Northbeam💬 Frequently Asked Questions
What is the company behind Marketo Measure?
Marketo Measure is owned by Adobe Inc., headquartered in San Jose, California, United States.
Which country uses Marketo Measure the most?
The majority of Marketo Measure users are from the United States.
Who uses Marketo Measure?
According to our data, Marketo Measure is used on hundreds of sites, including such established ones as cloudflare.com, gitlab.com, and appfolio.com.
Do academic institutions use Marketo Measure?
Yes. Overall, we know of 3 academic websites in the United States that use Marketo Measure.
How does Marketo Measure stack up against its competitors?
Marketo Measure is a moderately popular marketing attribution platform, ranking ahead of 21 other marketing attribution platforms we track.
What are the alternatives to Marketo Measure?
Alternatives and possible competitors to Marketo Measure may include 
Triple Whale, 
AppsFlyer, and 
Branch.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,578,793 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.