🆚 Google Analytics vs. Marketo Measure

📈 Google Analytics is much more popular than Marketo Measure.
🌍 Google Analytics is more popular in all countries.

Statistics based on 3.3M+ analyzed websites. About this data

Google Analytics

Marketo Measure

Type

Web analytics tool

Marketing attribution platform

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Marketo Measure is a marketing attribution solution that automatically tracks and reports on channel performance, providing visibility into which channels drive the most customer engagement.

Headquarters

Mountain View, California, United States

San Jose, California, United States

Website

analytics.google.com

business.adobe.com

Pricing

Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 4 360$50,000+/year

Free version ❌

Custom

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 2,634 times more popular than Marketo Measure.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than Marketo Measure in all countries.

United States

Japan

United Kingdom

Germany

Spain

France

Italy

Netherlands

Australia

India

Awards

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in Spain in the Analytics category.

⭐ 8th most popular in the United States in the Marketing Attribution category.
⭐ 9th most popular in the United Kingdom in the Marketing Attribution category.
⬆️ 71st most popular in the United States in the Analytics category.
⬆️ 91st most popular in the United Kingdom in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than Marketo Measure in all market segments.

Business

Marketing/Merchandising

Online Shopping

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Travel

Health

General News

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#12

#15

Name

Rank

#326

#1,315

#1,452

#1,539

#1,741