🆚 Google Analytics vs. Marketo Measure

📈 Google Analytics is much more popular than Marketo Measure.
🌍 Google Analytics is more popular in all countries.

Statistics based on 3.5M+ analyzed websites. About this data

Google Analytics

Marketo Measure

Type

Web analytics tool

Marketing attribution platform

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Marketo Measure is a marketing attribution platform that tracks customer interactions across online and offline channels to measure the impact of marketing activities on pipeline and revenue.

It captures touchpoints throughout the buyer journey, supports multiple attribution models, and maps interactions to milestone stages such as first touch, lead creation, opportunity creation, and closed revenue to provide detailed channel performance reporting.

Headquarters

Mountain View, California, United States

San Jose, California, United States

Website

analytics.google.com

business.adobe.com

Pricing

Free version ✔️ 14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 360 $50,000+/year

Free version ❌

Custom

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 2,809 times more popular than Marketo Measure.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than Marketo Measure in all countries.

United States

Japan

United Kingdom

Germany

France

Spain

Italy

Netherlands

Australia

India

Awards

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in France in the Analytics category.

⭐ 8th most popular in the United States in the Marketing Attribution category.
⭐ 9th most popular in the United Kingdom in the Marketing Attribution category.
⬆️ 69th most popular in the United States in the Analytics category.
⬆️ 92nd most popular in the United Kingdom in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than Marketo Measure in all market segments.

Business

Blogs/Wiki

Education/Reference

Internet Services

Marketing/Merchandising

Entertainment

Travel

Health

General News

Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#12

#15

Name

Rank

#20

#326

#1,315

#1,452

#1,539