⚡ Analytics in Spain

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Spain is a Southern European country with a population of around 48 million people.

According to our statistics, web analytics tools are used on 52.3% of websites from Spain.

Statistics based on 101K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Spain in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 78.6% share.
It is followed by Cloudflare Web Analytics with 14.3% and Metricool with 7.4%.

Google Analytics 78.6%
Cloudflare Web Analytics 14.3%
Metricool 7.4%
Jetpack Stats 7.3%
MonsterInsights 4.1%
Microsoft Clarity 4%
Hotjar 3%
Matomo 2.6%
HubSpot Analytics 2.5%
Statcounter 0.6%
Comscore 0.6%
Adobe Analytics 0.6%
VWO 0.5%
Yandex.Metrica 0.5%
Plausible 0.5%

🚀 Highlights

Here is a list of the top tools that are more popular in Spain than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Metricool ^(-17)
5. MonsterInsights ^(-4)
10. Statcounter ^(-5)
11. Comscore ^(-14)
12. Adobe Analytics ^(-1)
13. VWO ^(-3)
16. Ahrefs Web Analytics ^(-2)
18. Umami ^(-4)
19. Independent Analytics ^(-13)
20. Zoho SalesIQ ^(-25)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 149 web analytics tools used on sites from Spain, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	78.6%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	14.3%
3	Metricool Madrid, Spain A social media management and analytics platform for planning, scheduling, publishing, and measuring content across social networks and online ad platforms from one dashboard. Free€20+/month	7.4%
4	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	7.3%
5	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	4.1%
6	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	4%
7	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	3%
8	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	2.6%
9	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	2.5%
10	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.6%
11	Comscore Reston, Virginia, United States A global media measurement platform that provides audience analytics, advertising measurement, and cross-platform media data for enterprises, advertising agencies, marketers, and publishers. Free$799+/month	0.6%
12	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	0.6%
13	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.5%
14	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.5%
15	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open-source option. FreeOpen source$9+/month	0.5%
16	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	0.4%
17	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	0.3%
18	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.3%
19	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$49+/year	0.3%
20	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	0.3%
21	Smartlook San Jose, California, United States A product analytics platform owned by Cisco offering session recordings, heatmaps, and event tracking, which is scheduled to shut down in 2027. Free$55+/month	0.3%
22	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.3%
23	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.3%
24	NIQ Chicago, Illinois, United States A global measurement and data analytics platform that provides consumer behavior and retail performance data for manufacturers and retailers. $$$	0.2%
25	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.2%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 101,986 websites from Spain.
We currently track the presence of 188 web analytics tools across the web.
Of these, 149 were detected on websites from Spain.
Statistics were last calculated on September 27, 2026.
For more details, see our methodology and disclaimer.